Walt Disney Company Executives To Keynote App Conference

Unique Multi-Division Keynote Brings Disney’s Mobile Gaming, Publishing, and Online Businesses To the Stage

Santa Clara, CA - September 14, 2012 - Engage Digital today announced that three divisions of The Walt Disney Company will provide a unique and powerful keynote at the App Conference - http://AppConference.org - taking place October 18-19, 2012 in Santa Clara, CA. Heads of Disney’s Mobile Gaming, Publishing, and Online businesses will jointly take the stage to discuss how Disney is building next generation experiences, characters, and franchises for mobile and tablets. In total, more than 50 speakers will address key components of app development, marketing and revenue. With an emphasis on cross platform development and revenue strategies, the show provides key insight for both developers and business professionals.

Disney executives Kyle Laughlin, Vice President, Disney Interactive Labs; Jim Molinets, GM/VP of Glendale Mobile Studio, Disney Interactive Media Group; and Lyle Underkoffler, Vice President, Digital Media, Disney Publishing Worldwide will discuss Disney’s Cross-Platform, Multimedia Approach to Tablets and Mobile.

Disney is joined by a range of executives from big brands to hot startups, including Netflix, Salesfore.com, King.com, Pandora, Intuit, Ban.jo, Thumb, Flurry, Nielsen, Cisco, BlueRun Ventures, RedHat, Mashery and many more.

Disney Keynote: Disney's Cross-Platform, Multimedia Approach to Tablets and Mobile

Attendees will see how this large entertainment company is addressing a new generation growing up with mobile and tablet devices in hand. Recognizing these devices are increasingly becoming new screens of choice, Disney is changing its approach to consumer experiences in order to meet the needs of a mobile and connected generation. This keynote will bring together leaders from Disney’s Mobile Gaming, Publishing, and Online businesses for a discussion about how Disney is building next generation experiences, characters, and franchises for mobile. The product-focused discussion will span games, apps, video, interactive books, and more. This is one presentation that should not be missed.

About the Conference

The second annual App Conference focuses on application development, marketing and revenue generation on mobile and tablet devices. The conference program, spearheaded by a stellar advisory board, features two tracks covering the critical elements of product and business strategies. Attendees will learn from industry experts about the techniques, strategies and best practices they used to achieve success in today’s app market.

Conference Tracks:

Business Strategy Track
Insights from leading developers, brand, market researchers and venture capital firms. Click on a session to review the details and speakers.
- Application Trends / Market Research
- Going Global
- Distribution Opportunities
- Monetization vs User Acquisition
- Crossing the Chasm
- Mobile App Discovery - How to Drive Downloads and Engagement
- Maximizing In-App Purchasing
- Mobile Payments - Now and Future

Product Strategy Track
Best practices and successful development techniques in UI, Optimization, Design, Metrics, APIs and more. Click on a session to review the details and speakers.
- Cloud Services for App Developers
- Best Practices for App Store Optimization
- Success Stories: Developing for Android, iPad, and iPhone
- Enterprise Application Development
- Network APIs
- Responsive Design
- Hybrid Applications
- Cross Platform Development with HTML5

Conference Registration Details

Earlybird registration expires September 14th - today. The All Access pass is only $595 ($200 less than the onsite price). View complete show details at http://AppConference.org.

About Engage Digital

App Conference is produced by Austin-based Engage Digital. Engage creates and produces technology-focused industry conferences and trade expositions. Since our founding in 2003, we have created and produced dozens of events in Austin, New York, Silicon Valley, San Francisco, Seattle, and London. Industries and topics have included software development, mobile technologies, games, social media, youth, virtual learning and more. For more information please visit http://EngageDigital.com.

Engage Digital
Tim Williams
VP Marketing
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