October 14, 2013 -- The GIS profession is going through an interesting change. There was a time when spatial was considered mysterious, complex and niche. GIS was often misunderstood – it was a battle to raise awareness to the critical value ‘location’ played in an organisation’s data ecosystem.

Thankfully, that battle has been won. Today, no one questions the value ‘location’ offers. Indeed a key challenge of today is the demand for GIS services. In essence, everyone wants to exploit location in one way or another. The demands to deploy GIS technology are growing rapidly, putting further strain on the few GIS professionals in place to provide such expertise.

If there was a better way to scale the expertise in GIS professionals across the organisation then the business could reduce the amount of tactical reliance they place on these strategic personnel.

The Six Traits series looks to answer these challenges through the different Traits. The key is to work smarter, not harder – to exploit new technologies – to share experiences – to draw on best practice expertise, as and when required.

The Six Traits information series is over half way. But, just who are these GIS people?  Who is sharing their stories online and who is listening, learning and participating?

Take a look at the full infographic at  storysofar.pbsixtraits.com and learn more about your GIS community around the world. 

About Pitney Bowes

Pitney Bowes provides technology solutions for small, mid-size and large firms that help them connect with customers to build loyalty and grow revenue. Many of the company’s solutions are delivered on open platforms to best organise, analyse and apply both public and proprietary data to two-way customer communications. Pitney Bowes includes direct mail, transactional mail and call centre communications in its solution mix along with digital channel messaging for the Web, email and mobile applications. Pitney Bowes: Every connection is a new opportunity™.   www.pitneybowes.com.au/software.