LONDON, July 8, 2015 — (PRNewswire) — This report analyzes the worldwide markets for Mobile Gaming in US$ Million by the following Product Segments: Tablet, and Smartphone. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a four-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 85 companies including many key and niche players such as -

Blockdot, Inc.
DeNA Co., Ltd.
Electronic Arts, Inc.
Gameloft SA
GAMEVIL

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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Wireless Gaming Industry: A Prelude II-1
Table 1: Global Gaming Market (2009 & 2014): Percentage Share
Breakdown of Revenue by Platform (includes corresponding
Graph/Chart) II-2

Table 2: Global Mobile Games Market (2014): Percentage Share
of Breakdown of Revenues by Genre (includes corresponding
Graph/Chart) II-2

Table 3: Mobile Gaming Penetration (As a % of Total Gamers)
in Select Leading Countries in 2014 (includes corresponding
Graph/Chart) II-3
Outlook II-3
Robust Growth in Mobile Users Drives the Gaming Market II-3
Developing Markets to Lend Traction II-4
Table 4: Global Smartphones Market - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific,
Middle East & Africa, and Latin America for Years 2009, 2013
& 2018 (includes corresponding Graph/Chart) II-5
Changing Consumer Profile of Mobile Gamers II-6
Table 5: Global Wireless Gaming Market (2014): Percentage
Breakdown of Mobile Gamers by Age Brackets- Under 18, 18-49,
and Above 50 (includes corresponding Graph/Chart) II-6

Table 6: Percentage Breakdown of Time Spent by Users on
Wireless Games by Location (includes corresponding
Graph/Chart) II-7

Table 7: Global Wireless Games Market (2014E): Percentage
Breakdown of Mobile Gamers by Gender (includes corresponding
Graph/Chart) II-7
Importance of Mobile Application Development II-7
Table 8: Average Time Spent (in Minutes) on Mobile Apps on
Smartphones & Tablets Worldwide Per User per Day: Breakdown
by Category (includes corresponding Graph/Chart) II-8
Digital Distribution: A Game Changer for Mobile Games Industry II-8
Smartphones - Shot in the Arm for Wireless Gaming Services II-9
Proliferatino of Android Mobile OS Creates Huge Opportunities
for Android Games II-10
Table 9: Global Smartphone & Tablet Market (2014): Percentage
Share Breakdown of Installed Base by Mobile OS (includes
corresponding Graph/Chart) II-10
Phablets - A Revolution Already in Place II-11
Table 10: Global Handheld Devices Market (2013 & 2015E):
Percentage Share Breakdown of Sales by Screen Size (includes
corresponding Graph/Chart) II-11
Transition from 3G to 4G/5G: A Game Changer II-12
Growing Popularity of Tablet Phones Benefits Mobile Gaming Market II-13
Table 11: Global Mobile Apps Market: Percentage Share
Breakdown of App Revenues by Device Type - Tablet and
Non-Tablet for the Years 2012 and 2016 (includes
corresponding Graph/Chart) II-13

Table 12: Global Tablet Phone Market (2016P): Percentage
Share Breakdown of Estimated Installed Base by Operating
System (includes corresponding Graph/Chart) II-14
Entertainment Apps Lead Smartphone Content II-14
Table 13: Global Mobile Internet Market (2014): Percentage
Share Breakdown of Revenues by Service Category (includes
corresponding Graph/Chart) II-14
App Store and Google Play: Key Distribution Platforms Driving
Growth II-14
App Store Vs. Google Play: A Comparative Analysis II-15
Table 14: Google Play Vs. App Store: Percentage Share of
Downloads & Spending on Gaming Apps (includes corresponding
Graph/Chart) II-16

Table 15: Availability of Best Selling Games Apps on App
Store and Google Play (As a % of Total Apps) (includes
corresponding Graph/Chart) II-16

Table 16: Percentage Share Breakdown of Apps by Category on
Google Play (includes corresponding Graph/Chart) II-17

Table 17: Percentage Share Breakdown of Apps by Category on
App Store (includes corresponding Graph/Chart) II-17
Top 5 Mobile Games on App Store in 2014 II-17
Top 5 Mobile Games on Google Play in 2014 II-18
Independent Game Developers See Light through Digital
Distribution II-18

2. KEY MARKET TRENDS & GROWTH DRIVERS II-19
Cross Platform Games Grow in Popularity II-19
Mobile Social Networking Adds Fillip to the Market II-19
Convergence - The Hot Trend II-20
Mobile Cloud-Gaming - The New Paradigm II-21
Key Benefits of Cloud Technology to Boost Internet Gaming
Platforms II-21
Economic Benefits II-21
Extreme Scalability II-22
Ubiquity II-22
Data Management Concerns Outsourced II-23
Cloud Insurance Shields from Losses II-23
Remote Access: The Real Flavor of Cloud Gaming II-23
Mobile Multiplayer Gaming - Capturing Interest II-23
Mobile 3D Games - Striking the Goldmine II-24
Mobile Messaging Services Continue to Exist II-24
Mobile Web Browsers - Gateway to "On-the-Go" Entertainment II-25
Downloadable Wireless Gaming - A Review II-26
High Proportion of Free Games Hurt Revenue II-26

3. COMPETITION II-27
Low Entry Barrier Invites Scores of New Companies II-27
Non-Gaming Enterprises Join the Fray II-27
Profile of Value Chain II-27
Mobile Gaming Ecosystem II-28
Innovative Pricing Models - The In-Thing II-28
Mobile Gaming Value Chain II-29
Consolidation of Mobile Game Publishers II-30
Table 18: Leading Players in the Global Mobile Games Market
(2014E): Percentage Share Breakdown of Revenue for EA Mobile,
Gameloft, Glu Mobile, and Others (includes corresponding
Graph/Chart) II-30

4. PRODUCT OVERVIEW II-31
Mobile Games II-31
Development of Mobile Games II-31
Mobile Game Development Vs Conventional Game Development II-31
Classification of Mobile Games II-31
Single-User Games II-31
Multi-User Games II-32
Online Games II-32
Mobile Gaming - Genre Classification II-32
Action/Combat II-32
Adventure II-32
Arcade/Parlor II-32
Casino/Gambling II-32
Puzzles II-32
Sports II-32
Trivia II-32
Standardization II-33
Types of Mobile Game Technology Standards II-33
Mobile Game Segmentation II-33

5. PRODUCT/SERVICE INNOVATIONS/ INTRODUCTIONS II-34
Glu Mobile Unveils Contract Killer: Sniper on the Google Play
and App Store II-34
GAMEVIL Rolls Out the Mark of the Dragon on Android and iOS II-34
Glu Mobile Rolls Out New Diner Dash Game II-34
GAMEVIL Unveils Legend of Master Online II-34
GAMEVIL Announces New Upcoming Global Game Titles II-34
GigaMedia Unveils Three Kingdoms Partner Mobile Strategy Card
Game II-34
GAMEVIL Releases Jackpot Madness Slots on Google Play II-34
GAMEVIL Rolls Out Akasha II-35
DeNA Releases the Pirate Bash Mobile Game II-35
GREE Unveils Dragon Realms II-35
Glu Mobile Launches Deer Hunter® 2014 for Mac II-35
GigaMedia to Launch New Casino Games II-35
GAMEVIL® Unveils Dark Avenger on Google Play II-35
GAMEVIL® Launches Colosseum Defense II-35
GAMEVIL® Releases Spawn Wars 2 on Google Play II-36
GAMEVIL® Unveils Battle Line™ on App Store II-36
DeNA Unveils Monster Match II-36
GAMEVIL Unleashes Dark Avenger on Android in China II-36
Namco Bandai Launches Soulcalibur® on App Store II-36
Glu Mobile Introduces New Contract Killer Zombies 2 II-36
SOE Introduces New Ever Quest® II: Chains of Eternity™ II-36
Glu Mobile Introduces New Fermium Game, Bombshells: Hell's Belles II-37
Glu Mobile Introduces Eternity Warriors 2 II-37
AMC and RockYou Introduces "The walking Dead Social Game" II-37
Glu Mobile Introduces Family Based Game Small Street II-37
Electronic Arts Launches Five Game-changing Developments for
FIFA 13 II-37
nWay Develops Multiplayer Browser Game, ChronoBlade II-37
Blockdot Releases Clink on Mobiles II-38
DeNA and Marvel Introduce Marvel: War of Heroes™ Card-battle Game II-38

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