GfK’s Map of the Month for July illustrates fast-moving consumer goods’ (FMCG) share of brick-and-mortar retail turnover in Europe in 2019.

According to GfK’s latest retail study, FMCG retail was responsible for 54.6% percent of the 2019 brick-and-mortar retail turnover in the EU-27 countries. Among the countries considered by the study, the highest share of this segment is in Croatia (60.4 percent), followed by Romania (59.7 percent), Cyprus (58.5 percent) and Greece (58.3 percent). At the other end of the spectrum are the Netherlands (48.5 percent), Austria (49.9 percent) and Sweden (50.1 percent).