Messana Brings a Long History of Successfully Integrating Worldwide Marketing and Sales Initiatives
San Antonio, Texas – October 16, 2007 -- NewTek, Inc., manufacturer of industry-leading video and 3D animation products, today announced that Ralph Messana, a die-hard video guy whose digital video experience dates back to the days of Rain Man and Coming to America, has been named Director of Latin American Sales. Messana will guide sales and distribution efforts as NewTek expands into both the Latin American and Caribbean markets.
Since joining NewTek in 1997, Messana has leveraged his experience and enthusiasm for video and graphics into continued growth for NewTek. Along with his twenty-plus years of video production experience, Messana brings fluent Spanish, an instant rapport with resellers and customers to deliver dynamic demos in the language of his audience to his new position created in August when NewTek elevated Latin America and the Caribbean to its own sales division.
“ Led by Ralph, with his unique talents in sales and marketing, his ability as a demo artist, his experience with the culture and his understanding of the video production needs of this audience, we have every confidence that NewTek will capitalize on the huge opportunity Latin America represents,” said Jim Plant, NewTek’s president and CEO. “We look forward to continuing our aggressive push and success in this important market. ”
As the director of resellers and inside sales representatives, Messana said his goal is to educate and give insight to both resellers and customers alike so that each can see and get excited about how NewTek products work for the everyday man and the hard core user.
“ I have a unique perspective for this job," Messana said. "With my user knowledge of NewTek products, as well as being a NewTek reseller, I feel that we will be able to support Latin America and the Caribbean like never before.”
Messana has been involved with digital video since 1988, with production experience as both freelance producer and consultant. Messana first joined NewTek in 1997 as an east coast sales representative. He left NewTek in 2002 to co-found TMG Productions with Don Ballance, where they became widely known as the “Toasterdudes”. TMG developed 3D Arsenal, a 3D graphics product specially targeted for video editors. NewTek acquired TMG Productions in January 2006, bringing Messana and Ballance back into the fold, along with their now-famous 3D Arsenal franchise. Messana has also served NewTek as Director of Sales and a Product Manager.
About NewTek
With headquarters in San Antonio, Texas, NewTek is an Emmy® Award-winning and leading provider of full-featured video editing, live production, presentation, animation and special effects tools including TriCaster™, TriCaster PRO™, TriCaster STUDIO™, VT[5] ™, SpeedEDIT™, 3D Arsenal ™ and LightWave 3D®.
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