NEW YORK, March 5 /PRNewswire/ -- A campaign to make green the color of love, another geared towards making learning fun, and a third searching for the next student to get an all-expense paid trip around the world, have been recognized by MultiVu as the most exceptionally creative uses of multimedia by corporate communications professionals so far in 2008.

    To view the Multimedia News Release, go to:

http://www.prnewswire.com/mnr/multivu/32143/

(Logos: http://www.newscom.com/cgi-bin/prnh/20020501/NYW077LOGO

             
http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

"In today's environment where there are virtually no barriers to accessing content and there is no shortage of content available for viewing, it is essential for an organization to make its message stand out," according to Gena Sabin, product manager for Multimedia News Releases at PR Newswire. "Those organizations that incorporate multimedia elements such as video, photos, interactive and dynamic demonstrations, search engine optimization, social media tools and more, are the ones that are able to engage their target audiences more effectively. This first round-up recognizes three very different companies all of which have heightened their messages with exceptional multimedia elements."

Mars Snackfood

Mars Snackfood used a MultiVu Multimedia News Release (MNR) to launch the new all green M&M'S(R) packages in time for Valentine's Day. Playing off the myths, rumors and innuendo surrounding the color green, M&M'S(R) has declared green the new color of love. The campaign featured the flirty Ms. Green, the only female M&M'S(R) character, as spokeswoman. The MNR created by MultiVu included links to M&M'S(R) interactive green Web site, a downloadable biography of Ms. Green and "New Color of Love" fact sheet, as well as integrated high-resolution photos. This MNR gave consumers a way to connect with the product through the popular myths about the special powers of the green chocolate candy. To view Valentine's Day in green, go to the MultiVu Multimedia News Release at http://www.prnewswire.com/mnr/mars/31278/.

Pearson Education

Pearson Education, the global leader in educational publishing, assessment, information, and services, debuted its technologically advanced learning system, enVisionMATH, through a Multimedia News Release. enVisionMATH allows students to develop their math skills with a curriculum that combines visual animation and next-generation technologies to engage and entertain students while allowing teachers to track and customize individual learning to students' needs. The integrated text, active links, high-resolution photos, and video included in Pearson's MNR, provided a full sensory experience for viewers. The MNR provided a clear and concise collaboration of using innovations to promote innovations. To view the Pearson Education MNR, visit http://www.prnewswire.com/mnr/pearsoneducation/31400/.

STA Travel

STA Travel, following the success of the 2007 World Traveler Internship, recently kicked off the nationwide search to find the 2008 World Traveler Intern. As the world's largest student and youth travel organization, STA Travel is sponsoring one lucky student to travel the world and document his or her adventures through 14 countries to inspire other students to travel the world. The MNR enabled interested students to link directly to the application on STA's Web site. Viewers can watch videos of the 2007 World Traveler in Thailand and Australia, two of the stops on the 2008 tour, and begin to imagine the adventures that could take place in their own travels. The MNR also included high-resolution photos, hyperlinks, and the opportunity to use social media, such as Facebook, where the company has its own community. To view this highly creative MNR, go to http://www.prnewswire.com/mnr/statravel/31756/.

About the Multimedia News Release

MultiVu's Multimedia News Release provides organizations an opportunity to reach consumer audiences directly through the use of innovative technology. Mars Snackfood, Pearson Education, and STA Travel each customized a Multimedia News Release that captivated their audience in creative and interactive ways. For more information on how MultiVu creates attention-getting Multimedia products for "Broadcast and Beyond," visit http://www.multivu.com/.

About MultiVu

MultiVu(TM), a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public and other key audiences with their visual and audio messages.

Using the latest technologies and the vast distribution resources of PR Newswire, MultiVu(TM) multiplies the number of opportunities an organization has to communicate with specific audiences. A variety of current and developing platforms for tape, digital and mobile content make this possible, including traditional broadcast TV and radio, financial networks, company intranets, the Web and wireless devices.

About PR Newswire

PR Newswire Association LLC ( http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London.

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