World's Leading Appliance Manufacturer Leverages WICED Platform for Anytime, Anywhere Control of Home Appliances

IRVINE, Calif., Jan. 22, 2014 — (PRNewswire) —  Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced that Haier has chosen Broadcom's Wireless Internet Connectivity for Embedded (WICED™) platform to power its latest smart appliances. Featured at the 2014 Consumer Electronics Show, Haier's latest "Smart Living" appliances provide simple and seamless connectivity with a broad selection of mobile devices, allowing consumers to manage and control home appliances from anywhere in the world.  For more news, visit Broadcom's Newsroom or join the conversation on the WICED community site.

"Haier is fully embracing the shift from traditional products to internet connected appliances by investing aggressively in our networking technology portfolio," said Lily Li, Haier Smart Home Technology General Manager.  "Our goal is to deliver an intuitive, standardized interface across all Haier products.  With that goal in mind, Haier is constantly innovating and looking to collaborate with industry leaders. Our collaboration with Broadcom showcases our ability to employ the newest technology to enrich user experience for our customers."

The air conditioner, wine cooler, refrigerator, water heater and washing machine displayed at CES are part of Haier's "Smart Living" solutions. With Smart Living appliances, users are able to retrieve information and remotely control their appliances either from home or on the go, allowing customers to do more, worry less, and save time. The Haier "Smart Living" system includes home appliance controls, lighting and curtain controls, multimedia entertainment, security alarm monitoring and other outstanding features that together make for a full wireless-controlled network home appliance system.

Selective Haier's smart appliances are built on Broadcom's WICED™ platform. The WICED platform provides original equipment manufacturers (OEMs) with a simplified implementation of wireless connectivity, including WiFi and Bluetooth (BT), enabling an array of consumer devices for the rapidly expanding Internet of Things (IoT) market.

"The explosion of connected devices throughout the industry is driving broad adoption of our WICED platform," said Brian Bedrosian, Broadcom Senior Director, Wireless Connectivity. "We're thrilled to collaborate with Haier in their effort to provide the most advanced yet intuitive products to consumers."

Availability
Haier's smart appliances demonstrated at CES are now available to consumers. Broadcom's WICED platform is immediately available to companies large and small. Visit www.broadcom.com/wiced to learn more.

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About Broadcom
Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, is a global leader and innovator in semiconductor solutions for wired and wireless communications. Broadcom® products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments. With the industry's broadest portfolio of state-of-the-art system-on-a-chips, Broadcom is changing the world by Connecting everything®. For more information, go to www.broadcom.com.  

Broadcom®, the pulse logo, Connecting everything®, the Connecting everything logo and WICED™ are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Any other trademarks or trade names mentioned are the property of their respective owners.

Contacts

SOURCE Broadcom Corporation; BRCM Mobile & Wireless

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Broadcom Corporation BRCM Mobile & Wireless Web: http://www.broadcom.com