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ARM Showcases Technology for Expanding the Mobile Gaming Experience at Game Developers Conference (GDC) 2014

(BUSINESS WIRE) — March 19, 2014 — ARM:

What: At GDC 2014, ARM® will showcase the latest technologies that place ARM at the heart of mobile gaming. Through product demonstrations at its booth and scheduled speaking sessions, ARM will highlight how its leading-edge technology and features and ecosystem help developers and artists deliver the ultimate mobile gaming experience. ARM and its partners will showcase solutions to the most prominent challenges faced by developers and provide insight into how technologies such as the ARM Mali™ family of GPUs enable developers to create stunning visual experiences through high-performance CPU/GPU compute and unique software capabilities.

Why: ARM Cortex® CPUs power 95 percent of the world’s smartphones and tablets while Mali GPUs are the IP of choice for Android devices today, including smartphones, tablets and DTVs. As the number of global smartphone and tablet users surpasses the combined total of those with PCs and game consoles, game designers will face increased pressure to develop mobile games that replicate more traditional gaming experiences and provide more realistic visual effects.

ARM and Cortex are registered trademarks of ARM Limited (or its subsidiaries) in the EU and/or elsewhere. Mali is a trademark of ARM Limited (or its subsidiaries) in the EU and/or elsewhere. All rights reserved. All other brands or product names are the property of their respective holders.

“ARM” refers to ARM Holdings plc (LSE: ARM and NASDAQ: ARMH) and members of its corporate group as constituted from time to time.

None of the information contained in this document may be adapted, republished, or reproduced in any form except with the prior written permission of the copyright holder, but links may be posted directly to this document from other websites, and the whole of the document correctly attributed and unmodified may be shared freely, unless the copyright holder at any time withdraws these permissions.

This document is intended only to provide information to the reader about the relevant product(s) described or mentioned. All information is provided “as is” and without warranty. ARM makes no representation as to the product(s), and ARM shall not be liable for any loss or damage arising from the use of any information in this document or any error or omission in such information.



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