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Mattel Celebrates 2014 San Diego Comic-Con with Hot Collectibles and Fan-atic Festivities

SAN DIEGO — (BUSINESS WIRE) — July 22, 2014 — Mattel, Inc. (NASDAQ: MAT) brings fans of all ages the hottest in San Diego Comic-Con (SDCC) on-sale collectibles and star-studded celebratory events. Visit booth #3029 or Mattycollector.com for the latest SDCC news, event schedules and on-sale product information.

Hot Wheels® Star Wars™ Darth Vader vehicle (Photo: Business Wire)

Hot Wheels® Star Wars™ Darth Vader vehicle (Photo: Business Wire)

Mattel SDCC Fan Firsts:

Mattel Celebratory Events & Panels:

Wednesday, July 23rd-Sunday July 27th
She-Ra’s 30th Birthday Celebration

Thursday, July 24th
Mattel and WWE: over-the-top action!
10:15a.m. - 11:15a.m. (Room: 6DE)

Friday, July 25th
Mattel Presents: Mattypalooza 2014
11:00a.m. - 12:00p.m. (Room: 25ABC)

Saturday, July 26th
Mattel Presents: Monster High 2014
11:30a.m. – 12:30p.m. (Room 5AB)

About Mattel

The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

MAT-AP

TM & (c) DC Comics.
(s14)

© & ™ Lucasfilm Ltd.



Contact:

Mattel
Bret Ingraham, 310-252-6396
Email Contact
or
Candice Jacobson, 310-252-4619
Email Contact