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Bespoke Coworking, Event and Tech Demo Ecosystem Launches at Westfield San Francisco Centre

Unique space designed to support retail industry innovation and empower entrepreneurs and brands to explore the future of retail

SAN FRANCISCO — (BUSINESS WIRE) — May 28, 2015 — Today, Westfield Corporation and Forest City Enterprises officially unveiled Bespoke, the first coworking, event and tech demo space designed to foster a retail-tech community and to support retail innovation at Westfield San Francisco Centre. Strategically located at the intersection of San Francisco’s tech and retail marketplaces, Bespoke provides a unique opportunity for entrepreneurs, brands and retailers to research, create, collaborate, refine, showcase and debut work all within the Centre – home to more than 20 million annual visitors and a built-in network of more than 200 established retailers and restaurants.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150528006120/en/

Bespoke Coworking, Event and Tech Demo Ecosystem Launches at Westfield San Francisco Centre (Photo:  ...

Bespoke Coworking, Event and Tech Demo Ecosystem Launches at Westfield San Francisco Centre (Photo: Business Wire)

“The partnership is proud to launch Bespoke and showcase our commitment to supporting the future of retail innovation. A core pillar of Westfield’s strategy is to better connect the retailer and shopper through the use of digital technology and Bespoke fits perfectly into this strategy. We are creating a physical ecosystem for companies to create, learn and test all within the shopping center environment. We believe this initiative is a world-first for a shopping center company,” said Westfield Corporation Co-CEO Steven Lowy. “Westfield San Francisco Centre’s location next to Silicon Valley and in the heart of the downtown shopping district perfectly positions Bespoke to serve as a hub and catalyst for innovation in the retail-tech space,” Lowy said.

“Bespoke is an investment in the people of this dynamic city. It shows how our companies are focused on creating new opportunities for commerce and community by building next-generation retail ecosystems and by improving our urban environments. For 30 years we’ve been working in San Francisco and other parts of the Bay Area to build innovative and authentic urban spaces with sustained value to the community. This investment applies that creative spirit to the technology and retail industries like never before,” said Forest City President and CEO David LaRue.

Bespoke is composed of three unique spaces across 37,000 square feet, which combine to create a fully integrated ecosystem.

For more information or to inquire about space rentals within Bespoke please visit BespokeSF.co.

Bespoke Grand Opening Event

To celebrate the official launch of Bespoke, Westfield Corporation and Forest City will host a grand opening event on May 28, 2015, at 6 p.m. PT. In addition to tours of the space, musical entertainment and remarks from brand executives in a program emceed by Founder and Global Publisher of VICE’s Motherboard, Thobey Campion, attendees will have a chance to experience live activations and hear announcements from a range of Bespoke’s first brand partners, including:

Other Bespoke partnerships include; Autodesk (tinkerplay app station), Britelite Immersive (experiential technology firm in Demo), Hotel G (sponsored sleeping nooks in Coworking), OMsignal (wearable technology), RetailNext (retail analytics platform), ShopWithMe (retail store of the future-VR preview), Suitable Technologies (Beam mobility and video conferencing), Style Lend (production suite in Coworking), ZeePro (3D printing station in Demo), and many more.

For more information on the grand opening event, follow Bespoke on Twitter here, Westfield San Francisco Centre on Facebook here and Twitter here and use our #BespokeSF hashtag.

About Bespoke

Bespoke is a trifecta of coworking, technology demonstration (demo) and event spaces strategically located at Westfield San Francisco Centre on Level 4 in the epicenter of downtown, where San Francisco’s tech and retail marketplaces converge. The Bespoke ecosystem will create an opportunity for innovation, collaboration and inspiration unmatched in San Francisco – serving as the premiere destination for entrepreneurs, brands, retailers and dreamers alike. This multi-million dollar project is funded by Westfield Corporation and Forest City, the partnership that created and owns Westfield San Francisco Centre, and highlights how both companies are focused on building the next-generation of retail ecosystems. For the latest, follow Bespoke on Twitter and visit www.BespokeSF.co.



Contact:

Westfield Labs
Lindsey Thomas, 530-400-9662
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