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HP Unveils New Innovations for Businesses Adapting to Rapidly Evolving Workstyles and Workforces

JAKARTA, Indonesia, Sept. 28, 2020 — (PRNewswire) — HP has announced a slew of new innovations designed to meet the needs of businesses with hybrid workplaces and distributed workforces for making remote employees as productive, connected and secure as possible, while seeking cost-effective ways to buy and manage IT.

HP Inc. launches a number of new innovations of PC, printer, and services to support companies and SMBs continue to adapt and stay productive in the changing working landscape.

"Businesses are ramping up for growth post-COVID and want to empower their employees in flexible, hybrid working environments. With new innovations spanning our PC, print and services portfolios, HP aims to give them the best experiences on their devices, powerful performance, seamless management, and essential support," said Fiona Lee, Indonesia President Director, HP Inc. "With SMBs accounting for 97% of all businesses in Asia-Pacific and employing over half of the workforce, HP is also committed to addressing SMBs' need for practical help in digital transformation by offering easy and affordable access to technology, security and support services."

Enhanced PC solutions to enable new ways of working

The future of work has accelerated on a dramatic scale with several years' worth of transformation happening in mere months. Employees rapidly shifted to working from home, businesses big and small raced to replace physical transactions, connections and workflows with digital counterparts, and students and teachers adapted to online learning. As hybrid organizations and workplaces become the new standard, IT departments are focusing on making remote employees as productive, connected, and secure as possible.

To address this new reality, HP today introduced a range of enhanced PC solutions designed to address a variety of rapidly evolving work environments, providing flexibility for partners and customers of all sizes.

The HP ProBook 635 Aero G7, the world's lightest AMD-based business notebook[1], is designed to keep users productive in the home or office or on-the-go with a starting weight of under one kg[2] and long battery life.

Highlights of the HP ProBook 635 Aero G7 include:

HP's other new PC innovations include:

Reinvented print solutions deliver value, simplicity and efficiency

The shift to remote and distributed workforces has accelerated many companies' efforts for remote management and digitized workflows. As customer buying behaviors continue to evolve - everyone - from large enterprises and governments to SMBs and individual employees have had to adapt to new workspaces and digital business methods.

In response to these changing dynamics, HP launched new print products, services and solutions optimized to enable new ways of working, new ways of managing and new ways of buying.

The HP LaserJet Enterprise 400 Series is HP's smallest enterprise printer providing seamless remote management and the world's most secure printing experience:

HP also announced a new version of HP FutureSmart firmware - enabling a consistent, secure operational system across HP's entire enterprise printer series. Launching with the LaserJet Enterprise 400 series, FutureSmart 5 provides customers investment protection, additional security protections, and readiness for advanced cloud-based workflows.

HP's other new Print innovations include:

Delivering new ways of buying and managing

HP understands the complexity and challenges businesses face in today's unpredictable climate. It is therefore bringing to market a new solution-oriented program providing peace of mind. HP Business Boost provides the right technology, security, and support services enabling small to mid-sized businesses to manage the workforce evolution at an affordable monthly cost.

With 57% of small- to mid-sized business owners planning to adopt options for employees to work from home in the long-term,[8] they are struggling to manage, protect, and support their remote employees while ensuring business continuity. According to the HP Asia-Pacific SMB report released in July 2020, nearly 60% of SMBs view digital adoption as very important or critical to digital adoption. However, they are unclear where to look for assistance.

Through HP Business Boost, HP is providing the practical support SMBs need to thrive post-pandemic:

HP Business Boost will be made available through HP channel partners first in Australia and New Zealand, Japan, Korea, and Singapore in late-October, and in the other Asia-Pacific countries in the subsequent months.

These new innovations and solutions were announced at HP Reinvent, HP Inc.'s annual global partner event. At the event, HP also issued a call-to-action to its partner community to lean in to driving meaningful change across the global IT industry across the three pillars of Sustainable Impact: people, planet and community - with an emphasis on racial and gender equality. Diversifying the IT channel ecosystem is a central component of HP's new Amplify channel partner program launching November 1.

Availability[9]

To support local SMB businesses, the HP for Business platform was updated to provide innovation and solutions, and tips on effective and efficient work from home experiences. Find out more about HP's work from home innovation promotions in Indonesia at the HP online store and HP authorized reseller in Lazada, Shopee, Tokopedia, Blibli.com, and JD.ID.

About HP Inc.

HP Inc. (NYSE: HPQ) creates technology that makes life better for everyone, everywhere. Through our product and service portfolio of personal systems, printers and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at  www.hp.com.

rms may be subject to conditions, credit review and approval.

[1] Based on HP's internal analysis of business notebooks with AMD processors, preinstalled encryption, authentication, malware protection, BIOS-level protection and passing MIL-STD testing as of August 2020. Lightest based on lowest weight configuration.

[2] 250 nit panel, HP Sure View Reflect, multiple SODIMMs, WWAN, 53Whr battery, and backlit keyboard not available on configurations starting at less than 1 kg.

[3] HP Sure View Reflect integrated privacy screen is an optional feature that must be configured at purchase and is designed to function in landscape orientation.

[4] Wireless access point and internet service required and sold separately. Availability of public wireless access points limited. Wi-Fi 6 is backwards compatible with prior 802.11 specs. The specifications for Wi-Fi 6 (802.11ax) are draft and are not final. If the final specifications differ from the draft specifications, it may affect the ability of the notebook to communicate with other 802.11ax devices.

[5] WWAN is an optional feature, requires factory configuration and separately purchased service contract. Check with service provider for coverage and availability in your area. 4G LTE not available on all products, in all regions.

[6] Applies to HP PCs, Workstations and Displays manufactured after January 2019. Based on most Gold and Silver EPEAT® registrations by meeting all required criteria and achieving 50-74% of the optional points for EPEAT® Silver and 75-100% of the optional points for EPEAT® Gold according to IEEE 1680.1-2018 EPEAT®. Status varies by country. Visit www.epeat.net for more information.

[7] Select household wipes can be safely used to clean HP Elite, Workstation PCs and HP Pro 635 Aero G7 up to 1,000 wipes: See wipe manufacturer's instructions for disinfecting and the HP cleaning guide for HP tested wipe solutions at How to Sanitize Your HP Device Whitepaper (http://h20195.www2.hp.com/v2/GetDocument.aspx?docname=4AA7-7610ENW). Not applicable to HP Elite c1030 Chromebook.

[8]  https://smallbiztrends.com/2020/05/remote-work-after-pandemic-survey.html.

[9] Subject to change without notice.

Photo - https://photos.prnasia.com/prnh/20200925/2928973-1

SOURCE HP Inc.

Contact:
Company Name: HP Inc.
Wai Yi Yik, Greater Asia Communications, HP Inc. Email Contact Azura Saphira, Edelman for HP
Email Contact +62-2-127-883-888
Web: http://www.hp.com
Financial data for HP Inc.