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Sony Electronics Introduces 2023 BRAVIA XR TV Lineup

SAN DIEGO, March 1, 2023 — (PRNewswire) — Sony Electronics Inc. today announced its 2023 BRAVIA XR™ TV Lineup, with Cognitive Processor XR™, for the ultimate home entertainment experience. There are five new models in the BRAVIA XR line: X95L and X93L Mini LED, X90L Full Array LED, A95L QD-OLED and A80L OLED. All models are equipped with features to provide consumers with an immersive experience for watching movies, streaming apps1, gaming and more.

2023 BRAVIA XR TVs have the updated Cognitive Processor XR, featuring the all new XR Clear Image on select models2, which improves noise reduction and clarity with motion, reducing blur and creating scenes bursting with action. The Cognitive Processor XR enables better backlight control for increased local dimming zones, increased brightness and decreased blooming.

Additionally, each model offers Acoustic Center Sync, which synchronizes the TV's audio system with the center channel of a compatible Sony soundbar turning it into the center speaker for the ultimate, immersive at-home experience.2 For consumers looking for an even more immersive sound experience, each model also works with Sony soundbars to offer 360 Spatial Sound Mapping3 which generates phantom speakers and sound field optimization. New this year, the X95L features Acoustic Multi-Audio+™, using frame tweeters to elevate the sound in a way that matches the image on screen. The A95L and A80L models feature Acoustic Surface Audio+™ with actuators that vibrate to produce sound from the entire screen, perfectly matching with what's playing on screen.

The 2023 BRAVIA XR lineup also allows gamers to take their PlayStation® 5 gaming to the next level with exclusive features, including Auto HDR Tone Mapping and Auto Genre Picture Mode, for optimized picture quality while gaming and streaming. Other features include an easy-to-use Game Menu where gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access. The Game Menu also allows users to increase the brightness in dark areas to easily spot objects and opponents with the Black Equalizer and can easily take aim on their opponents with six types of crosshairs. New this year is the ability to customize the size of the screen with the Screen Size feature to concentrate gaming with a smaller, focused screen4. The A95L model also features Multi-View, where users can watch walk-throughs and gameplay guides side-by-side while simultaneously playing their favorite titles.

Additionally, Sony is keeping its commitment to decreasing plastic usage through its Road to Zero initiative. To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency and reviewing energy consumption during use. Additionally, the new Eco Dashboard included on all 2023 models allows users to easily customize energy saving preferences and settings.

"We are excited to bring a new lineup that continues to bring Sony's best spatial entertainment and gaming experiences with picture and sound," said Tyler Ishida, President of Sony Home Entertainment. "Sony is proud to offer a full suite of home entertainment options for all of our consumers."

Key BRAVIA XR lineup features:

New Sony TV Models and Key Features

BRAVIA XR X95L 4K HDR Mini LED Google TV:
[85" class (84.6" diag.)]

BRAVIA XR X93L 4K HDR Mini LED Google TV:
[85" class (84.6" diag.), 75" class (74.5" diag.), 65" class (64.5" diag.), ]

BRAVIA XR X90L 4K HDR Full Array LED Google TV:
[98" class (97.5" diag.), 85" class (84.6" diag.), 75" class (74.5" diag.), 65" class (64.5" diag.), 55" class (54.6" diag.)]

BRAVIA XR A95L 4K HDR QD-OLED Google TV
[77" class (76.7" diag.), 65" class (64.5" diag.), 55" class (54.6" diag.)]

BRAVIA XR A80L 4K HDR OLED Google TV:
[83" class (82.5" diag), 77" class (76.7" diag), 65" class (64.5" diag.), 55" class (54.6" diag.)]

Pricing and Availability
Suggested retail price and retail availability will be announced in spring 2023. For more information on new Sony television models, please watch Sony's BRAVIA XR announcement video here or visit the BRAVIA XR website: https://electronics.sony.com/bravia-xr-TV.

To learn more about each US model, please visit the links below:

For more information regarding pricing and availability in Canada, please visit: https://www.sony.ca/en/bravia.

To learn more about each CA model, please visit the links below:

For more information on all Sony televisions, please visit https://electronics.sony.com/tv-video/televisions/c/all-tvs.

For more information on all Sony soundbars, please visit https://electronics.sony.com/tv-video/tv-video-home-theater-sound-bars/c/soundbars.

About Sony Electronics Inc. 

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics, and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

1 Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. XR Clear Image feature will be available via firmware update in Spring 2023.
2 Except for X93L
3 To use 360 Spatial Sound Mapping, it is necessary to run the auto calibration on the receiver using the supplied calibration microphone that comes with the receiver. 360 Spatial Sound Mapping can work with passive speakers and compatible wireless rear speakers (SA-RS3S & SA-RS5) but they must be connected to the receiver for the calibration.
4 Firmware update for Screen Size feature will be available by 2023.
5 Compatible soundbars: HT-A9, HT-A7000, HT-A5000, HT-A3000
6 Dolby Vision and Atmos content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
7 To activate Auto HDR Tone Mapping, must enable feature when pairing TV and PS5 for the first time; or will need to disconnect TV and PS5, perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85K, X80K.
8 Purchase an eligible TV and register for BRAVIA CORE™ by February 23, 2026 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for more details see https://www.sony.net/bravia-core. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.
9 User must setup broadband network environment. By default, Pure Stream setting is turned OFF and must be turned ON in BRAVIA CORE settings. BRAVIA CORE offers streaming between 30Mbps-80Mbps once user turns ON Pure Stream. To access Pure Stream at 30Mbps, user must have a minimum internet speed of 43Mbps over Wi-Fi. To access highest quality Pure Stream available at 80Mbps user must have minimum internet speed of 115Mbps over Wi-Fi. Subject to user's network operator's video streaming restrictions, BRAVIA CORE automatically selects the best bitrate as following with adaptive streaming functionality based on the internet speed available.
10 IMAX® Enhanced content enables a full IMAX® Enhanced experience on IMAX® Enhanced Certified BRAVIA TV with compatible streaming services such as BRAVIA CORE, or compatible content devices such as Blu-ray players, connected via HDMI input (sold separately).
11 Button coverage regions: Americas, Europe and a part of Asia pacific.
12 Features, content, and availability of programming are subject to subscriber status and vary by region. Additional licensing restrictions may apply.
13 Live TV capability not available in Canada
14 User must accept Google Terms of Service ( http://www.google.com/policies/terms/), Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy ( http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended).  Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
15 The products with 60% reduction are only available with certain models and in certain regions.
16 The 15% is compared to FY18 models. The ratio may vary by model.
17 Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse.

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SOURCE Sony Electronics, Inc.

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