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Global PC Shipments Decline Again in the Third Quarter of 2023 Amid Signs of Market Improvement, According to IDC Tracker

NEEDHAM, Mass. — (BUSINESS WIRE) — October 9, 2023 — The downward spiral for PC shipments continued during the third quarter of 2023 (3Q23) as global volumes declined 7.6% year over year with 68.2 million PCs shipped, according to preliminary results from the International Data Corporation ( IDC) Worldwide Quarterly Personal Computing Device Tracker. Though demand and the global economy remain subdued, PC shipments have increased in each of the last two quarters, slowing the rate of annual decline and indicating that the market has moved past the bottom of the trough.

PC inventory has also become leaner in the past few months and is near healthy levels in most channels. However, downward pressure on pricing persists and will likely remain an issue within the consumer and business sectors. While most of the top 5 vendors experienced double-digit declines during the quarter, Apple's outsized decline was the result of unfavorable year-over-year comparisons as the company recovered from a COVID-related halt in production during 3Q22. Meanwhile, HP's growth was largely due to the normalizing of inventory.

"The PC industry is on a slow path to recovery as a device refresh cycle and end of support for Windows 10 will help drive sales in the second half of 2024 and beyond. In the meantime, the PC industry will unfortunately experience more pain," said Jitesh Ubrani, research manager for IDC's Mobility and Consumer Device Trackers. "The slowness in the industry is giving the supply chain an opportunity to explore procurement and production options outside China and this will likely remain a key issue going forward, second only to the advancement of AI within PCs."

"Generative AI could be a watershed moment for the PC industry," said Linn Huang, research vice president, Devices & Displays at IDC. "While use cases have yet to be fully articulated, interest in the category is already strong. AI PCs promise organizations the ability to personalize the user experience at a deeper level all while being able to preserve data privacy and sovereignty. As more of these devices launch next year, we expect a significant boost to overall selling prices."

Top 5 Companies, Worldwide Traditional PC Shipments, Market Share, and Year-Over-Year Growth, Q3 2023 (Preliminary results, shipments are in millions of units)

Company

3Q23 Shipments

3Q23 Market Share

3Q22 Shipments

3Q22 Market Share

3Q23/3Q22 Growth

1. Lenovo

16.0

23.5%

16.9

22.9%

-5.0%

2. HP Inc.

13.5

19.8%

12.7

17.2%

6.4%

3. Dell Technologies

10.3

15.0%

12.0

16.2%

-14.3%

4. Apple

7.2

10.6%

9.4

12.7%

-23.1%

5. Asus

4.9

7.1%

5.4

7.4%

-10.7%

Others

16.3

23.9%

17.4

23.6%

-6.3%

Total

68.2

100.0%

73.8

100.0%

-7.6%

Source: IDC Quarterly Personal Computing Device Tracker, October 9, 2023

Notes:

In addition to the table above, a graphic illustrating the worldwide market share of the top 5 PC companies over the previous five quarters is available by viewing this press release on IDC.com.

IDC's Worldwide Quarterly Personal Computing Device Tracker gathers detailed market data in over 90 countries. The research includes historical and forecast trend analysis among other data.

For more information, or to subscribe to the research, please contact Jackie Kliem at 508-988-7984 or jkliem@idc.com.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, company share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group ( IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

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