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Samsung Brings New Laptop and Upgraded Premium Multimedia Mobile Computing Line to Best Buy

Retail Giant Features New Q430 Laptop and Upgraded Mobile PCs, Highlighting Style and Performance

RIDGEFIELD PARK, N.J. — (BUSINESS WIRE) — June 18, 2010 — Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, will launch its new line of multimedia and performance-focused mobile computing options at Best Buy stores and on BestBuy.com beginning June 20. The new Q430-11, R580-11 and N150-11 mobile PCs combine ultra-capable Intel® processors, stunning design, and Samsung’s exclusive performance apps, offering superior options for computing at home or on-the-go.

“The new mobile PC products available at Best Buy continue Samsung’s legacy of unique, customer-focused design aesthetic, while maintaining flexibility for mobile use or as a desktop replacement,” said Todd Bouman, director of product marketing at Samsung Electronics Information Technology Division. “Best Buy continues to be an important and influential retailer for Samsung allowing our consumers to experience these new products first-hand and make an informed purchase.”

SLEEK DESIGN, STELLAR PERFORMANCE

The Q430-11 laptop offers mobility, style and power designed to meet the needs of consumers who demand the highest levels of productivity while on the go and those who want an outstanding multimedia experience. Wrapped in real brushed aluminum, the new Q430-11 laptop combines the power of an Intel® CoreTM i5 processor, a roomy 500GB hard drive and the performance of discrete nVIDIA GeForce graphics in a sleek, ergonomic design.

Users will immediately appreciate the seamless clarity of the edge-to-edge of the Q430-11’s HD LED-backlit display, offering tack-sharp images and bold color reproduction with a 16:9 widescreen aspect ratio. Its advanced NVIDIA 3D graphics processing power and dedicated 1GB DDR3 memory provide outstanding graphic performance for 3D computer gaming and High Definition (HD) movies.

Additionally, the Q430-11’s built-in Webcam and integrated microphone makes communicating and teleconferencing fast and easy for mobile users and the roomy island-style keyboard provides a comfortable typing experience. The Q430-11’s chargeable USB port is capable of powering your cell phone or MP3 player even when the laptop is powered off.

The Q430-11 boasts Samsung AllShare™ technology, allowing users to control, search, swap and play videos, photos, and music across a full range of Digital Living Network Alliance (DLNA) certified Samsung devices, including cameras and mobile handsets.

The Samsung Q430-11 laptop will be available for purchase at Best Buy beginning June 20 for $899.

PERFORMANCE UPGRADES FOR USERS ON-THE-GO

Samsung has also upgraded the popular R80-series multimedia laptops and N150 netbook.

Boasting a Blu-ray optical drive and Intel® Wireless Display, the new R580-11 laptop allows users to wirelessly stream online and personal content from the laptop to their HDTV.* The R580-11 is styled with Samsung’s signature Touch of Color design creating an eye-catching product perfect for multimedia users that desire performance and style.

A capable computing option for travelers personal and professional, the new N150-11 netbook is powered by an energy-efficient 9-hour battery and pre-installed with Windows® 7 Starter, offering a full day’s worth of computing on a single charge. Designed with functionality in mind, the compact N150-11 features an Intel® ATOMTM N450 processor and a crystal-clear 10.1-inch LED display, providing swift computing power and a compact, easy-to-see viewing panel. Complementing the N150-11’s versatility is a spacious 250GB hard drive ensuring users have ample storage for personal and professional files.

The Samsung R580-11 laptop and N150-11 netbook will be available for purchase at Best Buy beginning June 20 for $849 and $349 respectively. Additionally, Samsung’s popular R780 laptop will continue to be sold on BestBuy.com for $899.

*Additional equipment may be required for Intel® Wireless Display compatibility

DESIGNED TO LAST

The Q430-11, R580-11 and N150-11 mobile PCs all come standard with Samsung’s suite of Performance Applications, engineered to keep users up-to-date and running at optimal speeds. Samsung’s Support Center allows users to quickly update system utilities, create back-ups of important data and troubleshoot common problems, while Samsung Update Plus automatically updates BIOS, drivers and applications for optimal performance.

Q430-11 KEY SPECS

R580-11 KEY SPECS

N150-11 KEY SPECS

Windows is a registered trademark of Microsoft Corporation in the United States and other countries.

About Samsung Electronics America Information Technology Division

Based in Ridgefield Park, N.J., Samsung’s Information Technology Division (ITD) is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC), the world’s largest technology company based on revenue. As one of the fastest growing IT companies in the world, Samsung ITD is committed to serving the needs of consumers ranging from the home user to the Fortune 500 elite and supporting the valued channel partners who serve our customers. Samsung ITD offers a complete line of award-winning color and mono-laser printing solutions, desktop monitors, laptop computers, digital signage solutions and projectors. For more information, please visit www.samsung.com or call 1-800-SAMSUNG.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.



Contact:

Allison & Partners for
Samsung Electronics America
Information Technology Division
Caitlin Snavely, 646-428-0607
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