Love of Dance Guides Creative Esthetics Behind Elegant Look
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August 29, 2012 - NEW YORK, NY – For
Nathalie de la Gorce, Creative Director of the design/animation boutique
One Fine Day, her experience with ballet and dance guided the graceful
show open/package she directed and designed for the
ABC Family hit “
Bunheads.”
“The fact that I am a dancer myself meant I had an intimate understand of ballet terms like pirouette, jeté, saut-de-chat, arabesque and could easily visualize the choreography,” de la Gorce says. “It basically made the communication between us and the client that much faster and smoother.
Created by Executive Producer
Amy Sherman-Palladin (creator of the popular series “Gilmore Girls”), “Bunheads” tells the story of Michelle, a Las Vegas showgirl who on a whim marries a man and moves to his sleepy coastal town where she winds up working alongside her new mother-in-law at her dance school.
Directed by de la Gorce and Sherman-Palladino, the “Bunheads” show open begins with a foot-level shot of a shot of four dancers entering a dance studio about to begin a practice. Set to a modernized version of the ballet classic “Dance of the Sugar Plum Fairy” and shot in black and white with warm light entering from huge windows in the background of the dance studio, the dancers go through their intricate routine. As they move, animated ribbons of red and orange flow around the dancer’s movements. All of which leads to a color shot of the show’s star Sutton Foster looking wowed by the performance.
Although de la Gorce and the One Fine Day creative team were given well-defined concept, they were able to push it further by building a sense anticipation by cropping the camera shots and adding the animated ribbons, all of which lead to the logo resolve.
“The most challenging aspect for me was figuring the pace of the sequence,” de la Gorce adds. “We had to show the four dancers on the screen in a very short time. We actually did a number of test shoots to better understand the changes in direction, crossing of paths, how much to widen the camera. Because of that, the open conveys a lot about the show’s storyline and characters in about 20 seconds.”
About One Fine Day:
Launched in 2004, by former R/GA and Trollback & Company creatives Nathalie de la Gorce and Chris Haak,
One Fine Day (
www.ofdny.com) is a boutique motion graphic design and visual effects studio specializing in film and television production. Known for their storytelling prowess, One Find Day’s work focuses on exceptional design that goes deeper and is both more complex and simpler than passing fads. It is that understanding that ultimately makes each project emotionally and visually relevant to its audience. Recent work includes projects for HBO, Cinemax, MTVN, Vh1, LOGO, AMC, TV Land, TNT, Spike, SciFi, National Geographic, TCM, TNT, Discovery, Fidelity, Pontiac, Dodge, Lincoln, GMC, Volvo, Proctor & Gamble, AICP, Intel, SAP. For more information contact Executive Producer Tom Bayer at 212-529-3196 or
tom@ofdny.com.
Creative Credits:
Client: ABC Family
Project: “Bunheads” show open
Production: One Fine Day, New York
Creative Director: Nathalie de la Gorce
Director: Amy Sherman-Palladino, Nathalie de la Gorce
Executive Producer: Tom Bayer
Director of Photography: Mateo Londono
Choreographer: Marguerite Derricks
Line Producer: Ivan Stoilkovich
Producer: Helen Pai
Line Producer: Maria Melograne
Choreographer: Marguerite Derricks
Production/Design/Editorial: One Fine Day, New York
Creative Director: Nathalie de la Gorce
VFX Director: Chris Haak
Editor: Ryan Douglass
Compositor: Sergei Martirosov
Rotoscope: Nayeli Lavanderos
Web Resources:
Click here to watch the “Bunheads” show open:
Click here for more info about One Fine Day:
Click here for more info about “Bunheads”:
Contact: Right Word Media
Ray Ecke
p. 973.726.3797
f. 973.726.3798
c. 201.741.1092
