DUBLIN, Dec. 09, 2014 — (PRNewswire) — Research and Markets

( http://www.researchandmarkets.com/research/ttkmsv/lbs_market_in) has announced the addition of the "LBS Market in Southeast Asia 2015-2019" report to their offering.

http://photos.prnewswire.com/prnh/20130307/600769

One of the major trends in the market is the use of analytics to increase consumer engagement. At present, a large number of advertising companies, such as AdNear, use big data analytics to gain consumer insights in the LBS market in Southeast Asia. They extract all the information about a consumer on the basis of their movements on the internet, social networking websites, and Google search. On the basis of the information collected, they create a profile of the consumer and then push targeted advertisements to them.

According to the report, one of the main drivers of the market is increased investment in location-based search and advertising. SMEs are adopting innovative ways to increase their product reach to customers. They are sending targeted advertisements to consumers about the latest deals and offers available in stores.

Further, the report states that one of the major challenges in this market is the lack of reliable and accurate real-time information. The accuracy of real-time location-based search results is measured by the relevance of the information provided by the location-based search providers.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Market Segmentation by Users

08. Geographical Segmentation

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape

17. Key Vendor Analysis

18. Other Reports in this Series

Companies Mentioned:

• AdNear
• Adsmobi
• Advanced Info Service
• Airbnb
• Bouncity
• Burpple
• Celcom Mobile
• Digi Telecommunications
• Foursquare Labs
• Globe Telecom
• Google
• HERE
• Hungry Go Where
• Jatis Mobile
• Komli Mobile
• Magpalitan.com
• MappointAsia
• Maxis
• PT Indosat
• Picky
• Shoppertise
• ShowNearby
• Smart Communications
• TaxiMonger
• Telkomsel
• TomTom
• Total AccessCommunication
• Tripid
• U Mobile
• Wimdu
• Withlocals
• XL Axiata
• Yelp
• Yoose
• Yotomo
• iPointi
• looloo
• w-LOCATE

For more information visit http://www.researchandmarkets.com/research/ttkmsv/lbs_market_in

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SOURCE Research and Markets