The ability to quickly assimilate and analyze Big Data is providing new ways for humans to take more control over their on-road experience. One of those ways is Waze, which is now the world's largest crowdsourced traffic and navigation app, with more than million users in countries. Waze users share real-time roadway and traffic information with the Waze network and each other. By connecting drivers to one another, Waze is creating local driving communities that work together to improve road experiences by helping users avoid accidents, sidestep traffic jams, find the best prices on gasoline, avoid traffic tickets, and find deals at local stores.

Waze, which was launched in Israel, as a competitor to Google Maps and Apple Maps, has so much to offer that Google - whose Google Maps application is the leading traffic and navigation app, and the sixth most widely used smartphone app.

However, some of the very capabilities that make Waze the most feature-rich, interactive traffic and navigation app also raise questions about its impacts on privacy, law enforcement, and its coexistence with Google Maps. This report discusses key capabilities and benefits of the Waze app, and analyzes those impacts.

Key Topics Covered:

1. Introduction

2. Crowdsourcing Helped Build Waze's First Maps, and Continues Daily

3. Heavy User Engagement Benefits Waze and its Advertisers

4. How Waze Benefits Google

5. Waze is a Hot Propertybut Faces Serious Challenges and Detractors

For more information visit http://www.researchandmarkets.com/research/2nqmdn/googles_waze

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Laura Wood, +353-1-481-1716, Email Contact

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SOURCE Research and Markets