New Service Will Now Allow Global Members of Rue La La to Shop Women’s and Men’s Fashion, Home Decor, Accessories Anywhere to Everywhere
STAMFORD, Conn. — (BUSINESS WIRE) — October 18, 2016 — Pitney Bowes Inc. (NYSE: PBI), a global technology company providing innovative technology solutions to power commerce, announced today that Rue La La now has a globally optimized retail site for members around the world, as part of its international online expansion strategy. By using the Borderfree Retail solution from Pitney Bowes, Rue La La will provide a seamless, localized shopping experience for their members in 219 countries and territories around the world.
The Borderfree Retail solution delivers an end-to-end technology and services platform that attracts new consumers, provides a localized shopping experience, handles payments and landed costs, and ensures that deliveries reach customers efficiently.
“We’re excited to extend Rue La La to new markets. Providing phenomenal experiences while serving up great brands at amazing values is what Rue does so well in the United States. It’s thrilling to be able to share our brand and capabilities to a new audience,” said Mark McWeeny, CEO, Rue La La.
“Our passion is to help consumers around the world shop fashion-forward retailers like Rue La La,” said Lila Snyder, President, Global Ecommerce for Pitney Bowes. “We are looking forward to working together to help them reach new members around the globe.”
In the 2016 Pitney Bowes Global Online Survey, shoppers around the world chose online retailers for a personalized customer experience, brand loyalty and better quality products. Attributes synonymous with retailers like Rue La La.
The Pitney Bowes Borderfree Retail Solution is available as part of the Pitney Bowes Commerce Cloud, a commerce enabler, providing access to solutions, analytics and APIs across the full commerce continuum with speed and agility.
About Rue La La
Rue La La strives to be the most engaging off-price, online style destination connecting world-class brands with the next generation shopper. Each day, Rue La La Members discover the most desired men's, women's, and children's apparel and accessories; home décor and accents; and exclusive destinations and experiences. Rue La La's engaging approach to retail has brought theater and excitement to online shopping, creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily. Rue La La is ranked #8 on Internet Retailer's 2016 Mobile 500 List. Visit us at www.ruelala.com.
About Pitney Bowes
Pitney Bowes (NYSE: PBI) is a global technology company powering billions of transactions – physical and digital – in the connected and borderless world of commerce. Clients around the world, including 90 percent of the Fortune 500, rely on products, solutions and services from Pitney Bowes in the areas of customer information management, location intelligence, customer engagement, shipping, mailing, and global ecommerce. And with the innovative Pitney Bowes Commerce Cloud, clients can access the broad range of Pitney Bowes solutions, analytics, and APIs to drive commerce. For additional information visit Pitney Bowes, the Craftsmen of Commerce, at www.pitneybowes.com.
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