Toshiba MDDI LCD Controller Brings High-Resolution Video to Portable Consumer Electronics Devices

TC358722XBG MDDI LCD Controller Features WVGA Resolution, Fast MDDI Interface and High-Performance Image Processing

SAN JOSE, Calif., April 1 /PRNewswire/ -- Toshiba America Electronic Components, Inc. (TAEC)*, a committed leader that collaborates with technology companies to create breakthrough designs, today announced an addition to its portfolio of products supporting the company's Mobile Strategic Initiative, the TC358722XBG Mobile Digital Display Interface (MDDI) LCD controller. Supplementing Toshiba's current offering of LCD controllers with MDDI support, the TC358722XBG offers display resolutions in portable consumer electronics devices, like smartphones and portable navigation devices (PNDs), of up to VGA (640 x 480 pixels) and WVGA (800 x 480 pixels) and features a full-frame buffer capable of displaying 60 frames-per-second in low power mode. The TC358722XBG is one of several new products also announced today that complement Toshiba's Mobile Strategic Initiative, a comprehensive program designed to offer its U.S.-based mobile handset/mobile consumer device customers a product portfolio that provides faster time-to-market and helps them stay competitive.

In addition to its high-performance frame buffer and fast MDDI, the TC358722XBG features an integrated image processor that supports a variety of image processing algorithms (doubling, rotating, mirroring and interpolation), programmable gamma correction and full 24-bit RGB output for the display of up to 60 million colors. Thanks to the use of Toshiba's industry-leading embedded DRAM technology, which integrates system DRAM directly onto a chip, the TC3587722XBG can offer a 10Mbit full-frame display buffer to drive a WVGA main display and a secondary display with a QCIF (176 x 144 pixels) resolution.

"Market research firm Gartner puts the total available market for smartphones at 420 million units by 2010(1). We believe to achieve this kind of growth, device OEMs will need access to powerful yet power-sensitive, small form factor semiconductor solutions to bring tomorrow's mobile devices to market. The TC3587722XBG MDDI LCD is exactly that kind of chip," said Andrew Burt, vice president of the Imaging and Communications Marketing Group in the ASSP Business Unit at TAEC. "The device will drive high resolution displays with demanding image processing requirements to give consumers a truly compelling visual experience from their portable devices."

High Performance in a Small Package

The TC3587722XBG device uses a 100-pin P-VFBGA package with a small design footprint (6mm x 6mm x 1mm) for easy implementation in space-challenged environments. The TC358722XBG is compliant to the VESA MDDI Type 1 client interface and supports data rates up to 400 Mbps. The device also supports 8/16/18/24-bit microprocessor interfaces and RGB output in 8/16/18/24-bit formats via an integrated RGB format converter. The TC3587722XBG has SPI and I2C peripheral interfaces and a 32 KHz DPPL system clock that can drive the mobile device's display even when the MDDI interface is inactive, providing increased power savings. Other peripheral interfaces in the TC358722XBG include a 3-channel PWM signal generator for white LED intensity control and an additional ten general purpose I/O ports.

Pricing and Availability

The TC358722XBG MDDI LCD controller is available now and is priced at $6.50 per unit in 10K quantities.

About Toshiba's Mobile Strategic Initiative

Toshiba's Mobile Strategic Initiative, announced in 2007, combines an expanded product portfolio, support tools (reference designs and evaluation boards) and the company's cooperation with baseband, application processor, I/O and core vendors to help TAEC customers address tough issues facing current and future mobile handset/portable consumer electronics designs, including system integration, emerging standards and interoperability. Additionally, TAEC provides local application and design-in support and access to a host of analog peripheral ICs from other Toshiba divisions and business units, including the Toshiba Dynastron(R) CMOS image sensor family, LCD drivers, memory products and LCD modules.

*About TAEC

Through proven commitment, lasting relationships and advanced, reliable electronic components, Toshiba enables its customers to create market-leading designs. Toshiba is the heartbeat within product breakthroughs from OEMs, ODMs, CMs, distributions and fabless chip companies worldwide. A committed electronic components leader, Toshiba designs and manufactures high-quality flash memory-based storage solutions, discrete devices, displays, advanced materials, medical tubes, custom SoCs/ASICs, digital multimedia and imaging products, microcontrollers and wireless components that make possible today's leading cell phones, MP3 players, cameras, medical devices, automotive electronics and more.

Toshiba America Electronic Components, Inc. is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, Japan's largest semiconductor manufacturer and the world's third largest semiconductor manufacturer (Gartner, 2007 WW Semiconductor Revenue Estimate, Dec. 2007). For additional company and product information, please visit http://www.toshiba.com/taec/.

Information in this press release, including product pricing and specifications, content of services and contact information, is current and believed to be accurate on the date of the announcement, but is subject to change without prior notice. Technical and application information contained here is subject to the most recent applicable Toshiba product specifications. In developing designs, please ensure that Toshiba products are used within specified operating ranges as set forth in the most recent Toshiba product specifications and the information set forth in Toshiba's "Handling Guide for Semiconductor Devices," or "Toshiba Semiconductor Reliability Handbook." This information is available at http://www.chips.toshiba.com, or from your TAEC representative. Dynastron is a registered trademark of Toshiba Corporation in the United States and certain other jurisdictions.

(1) Source: Gartner, Forecast: Smartphones by Operating System,

Worldwide, 2004-2011 (January 2008)

Web site: http://www.toshiba.com/taec//




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