Sonic Foundry Exhibits in Microsoft's Virtual Launch Event for Silverlight 3

Mediasite 5.1 showcased as first lecture capture solution to deliver full Silverlight playback experience

MADISON, Wis., July 10 /PRNewswire-FirstCall/ -- Sonic Foundry, Inc. (NASDAQ: SOFO), a leader in rich media webcasting and knowledge management and the global leader for lecture capture, today announced the company's participation in Microsoft Corp.'s virtual launch event for Silverlight 3. The company, an early member of the Microsoft Silverlight Partner Initiative, will showcase the new Mediasite 5.1 with a virtual booth in the event's exhibition hall. The launch event, expected to reach hundreds of thousands of online visitors, also features keynote and technical sessions, resources and videos within a Silverlight environment.

"Microsoft applauds Sonic Foundry's initiative to offer a fully Silverlight 3-enabled playback experience for lecture capture," said Brian Goldfarb, director of the Developer Platform Group at Microsoft Corp. "Sonic Foundry's commitment to Silverlight 3 is yet another example of how Silverlight helps companies innovate to provide rich and dynamic content for an evolving Web-based clientele."

By harnessing the power of Silverlight, the newest Mediasite Players provide an unparalleled experience for watching online lectures, presentations, training and events. Universities and enterprises can deliver richer, more dynamic content and embed presentations that use Mediasite's new Silverlight players directly within any portal, course management system, website or blog - providing viewing within the sites and applications that users visit most.

"Microsoft has a long history of being the leading video platform in the enterprise and education markets, and with Silverlight's new features, they still lead the pack as the online video platform of choice for Fortune 500 and higher education customers," said Dan Rayburn, principal analyst, Frost & Sullivan. "Sonic Foundry's decision to standardize on Silverlight for its ubiquity and rich user experience enables them to support the broadest spectrum of webcasting and lecture capture users."

"When Sonic Foundry first deployed Silverlight more than a year ago, our customers quickly realized the benefits of utilizing a cross browser, cross platform technology. Today, Mediasite's dynamic, context-based viewing experience allows users to watch and interact with live and on-demand rich media presentations based on what's most important to them," said Monty Schmidt, founder and CTO of Sonic Foundry. "Sonic Foundry will continue to partner with Microsoft because its commitment to innovation and excellence is much like our own. They have a decades-long legacy of customer allegiance and are dedicated to maintaining a solid network of partners. We are proud to be the first company to offer a fully Silverlight enabled playback experience for lecture capture, and to be part of their Virtual Launch event which allows us to share Mediasite with the quickly growing Silverlight community."

Visit Sonic Foundry's booth in Microsoft's virtual launch event at www.seethelight.com.

About Sonic Foundry(R), Inc.

Sonic Foundry (NASDAQ: SOFO) is the global leader for rich media webcasting and knowledge management, providing enterprise communication solutions for more than 1,500 customers in education, business and government. Powered by Mediasite, the patented webcasting platform which automates the capture, management, delivery and search of lectures, online training and briefings, Sonic Foundry empowers people to transform the way they communicate. Through the Mediasite platform and its Events Services group, the company helps customers connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers around the globe use webcasting to bridge time and distance, accelerate research and improve performance.

Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

Web site: http://www.sonicfoundry.com/
http://www.seethelight.com/




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