NAVTEQ True(TM) Supports Further Advancements in Map Enabled ADAS

CHICAGO, May 11 — (PRNewswire) — NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, has been awarded the North American Enabling Technology of the Year Award by Frost and Sullivan for the Map Enabled Advanced Driver Assistance Systems (ADAS) Market.  NAVTEQ's innovative collection technology, NAVTEQ True, was noted as a key factor in the award selection.

The Enabling Technology Award is a prestigious recognition by Frost & Sullivan of NAVTEQ's accomplishments in digital mapping and the Advanced Driver Assistance Market. The award selection is based on several key criteria which benchmarked NAVTEQ against key competitors:

• Creation of New Technologies and/or Products
• Enhancement of Current Products
• Ability to Get Into New Applications
• Industry Standard; Market Acceptance Potential
• Delivery of Technology to Market
• End-User Transition and Recognition

"Automakers are increasingly differentiating themselves on the basis of enhanced safety features in their vehicles," stated Niranjan Manohar, research analyst, Frost & Sullivan.  "NAVTEQ has consistently remained at the forefront of developing new technologies that enhance the richness and usability of digital maps and enable the development of new applications to improve the driving experience of vehicle drivers and passengers. NAVTEQ True is one such technology that efficiently collects and processes data of superior quality on a large scale."

NAVTEQ True, launched in Q1 of this year, will enable NAVTEQ to bring an increasing range of advanced content to the market faster with greater coverage and quality than previously possible.  Comprised of best in class technologies in four sensor systems -- Rotating LIDAR, High Resolution Cameras, Panoramic Cameras and Positioning -- all of the data collected is geo-referenced, making it possible to superimpose both imagery and 3D data points together to create a highly detailed digital representation.  The precise collection of attributes to support features such as curve, slope and lane count will specifically support further advancements in Map Enabled ADAS.

"We are honored to receive this recognition from Frost & Sullivan," said Cliff Fox, executive vice president, NAVTEQ Map Division.  "NAVTEQ continues to place great importance in maintaining our technology leadership in the creation and use of digital map data, and awards such as this show us that those who follow the industry value our efforts as well."

About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world.  NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has approximately 4600 employees located in 203 offices in 45 countries.

NAVTEQ and NAVTEQ True are trademarks in the U.S. and other countries.  

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SOURCE NAVTEQ

Contact:

NAVTEQ Frost & Sullivan Stella Smith of NAVTEQ Phone: +1-312-894-7614 Email Contact Bob Richter Phone: +1-212-802-8588 Email Contact Web: http://www.navteq.com