Software enables automaker to convert 2D sketches and physical styling models into high quality 3D digital models for further development


Brentwood, Essex. 7 September, 2010. Majenta Solutions Ltd., one of Europe’s leading providers of product development, manufacturing and product lifecycle information management software and IT infrastructure solutions, has announced that it has been awarded a contract by automotive vehicles manufacturer Jaguar Land Rover for the supply and implementation of 20 licences of Autodesk Alias Surface 3D modelling software.

The new software brings to 50 the number of licences of Autodesk Alias solutions of all types in use at Jaguar Land Rover. Installed in the car firm’s UK design studios the new software is required for the design development of the exterior and interior components of new Jaguar and Land Rover models.
More specifically, it will help to speed the process of transposing the designers’ and stylists’ ideas into a form that can be used downstream for further development in the digital world.

Both 3D scan data of clay styling models and 2D sketches produced with software such as Adobe Photoshop, or hand-drawn and then scanned, are imported into Alias Surface for use as the starting point for creating a digital 3D model. This digital model can then be used in the downstream design development process, either by exporting it to Jaguar Land Rover’s CATIA V5 CAD/CAM system for engineering detailing and incorporation into the CAD master model, or by using it in the machining of a new clay model for further refinement before the required Class A surfaces are generated.

A reduction in the overall styling and design development timescale, along with improved design data output are the main benefits that Jaguar Land Rover expects to get from the use of the Autodesk Alias Surface software.

About Majenta Solutions

Since 1995 when the company was founded, Majenta Solutions Ltd has grown to become one of the UK’s largest and most successful providers of product design, development and manufacturing (CAD/CAM/CAE), product lifecycle information management (PLM) and information technology (IT) software, hardware and services solutions.

With its headquarters in Brentwood, Essex and with sales and technical support offices in Cranfield, Bedfordshire, Gothenburg, Sweden and Barcelona, Spain, the company has value-added reseller agreements with many of the leading names in the worlds of storage integration products, engineering and industrial design software and product lifecycle management solutions. The company also provides data hosting, transmission and translation services.

ENDS

Editors: for further information, contact:
Pritesh Patel.
Tel: 01277 266954; e-mail: Email Contact
Neil McLeod.
Tel: 01666 504293; e-mail: Email Contact