DUBLIN — (BUSINESS WIRE) — November 12, 2010 — Research and Markets ( http://www.researchandmarkets.com/research/0ce7b5/location_as_a_serv) has announced the addition of the " Location as a Service (LaaS)" report to their offering.

Location as a Service is a complex derivative of the cloud services concept while being a natural business extension for corporations that have built their operating foundations on GIS, mapping, and navigation.

Additionally, a great number of small companies are enabling Location as a Service (LaaS). Why are they jumping in full-force with VC backing and what are the challenges they will endure?

What will executives need to consider on behalf of their company and customers when evaluating a strategic investment in LaaS?

Methodology

This report elucidates these challenges and considerations in two parts:

Section one presents a holistic review of a Location as a Service solution as viewed through a micro-ecosystem of strategic alliances formed among an LaaS provider, a wireless carrier, several software builders, and industry organizations along with an understanding of several technologies leveraged in the solution development.

Section two covers platform and service variations, then supplies a SWOT analysis of key LaaS vendors.

Results

Collectively, these sections will provide readers a depth and discernment of Location as a Service that can enable incisive vendor selection and stronger strategic partnerships. Additionally, a summary of findings from the SWOT analysis will be presented along with recommendations for success.

Key Topics Covered:

• Location Terminology
• Location as a Service: RESTful in a Cloud
• Cloud Based Computing and Services
• REpresentational State Transfer and REST API
• OneAPI RESTful Location Use Case
• Verizon Wireless Open API Strategy
• LocationLabs Location as a Service Strategy
• Location as a Service Investment Considerations
• Location as a Service Variations in Access
• Location as a Service SWOT Analysis
• LocationLabs
• Loc-Aid
• Simple Geo
• Mixer
• Summary and Recommendations
• Copyrights
• About the Author
• About the Publisher

Companies Mentioned:

• AT&T
• Loc-Aid
• LocationLabs
• Mixer Labs
• NAVTEQ
• Orange
• Placecast Shop Alerts
• Qualcomm
• Rogers
• SimpleGeo
• Sprint
• and much more...

For more information visit http://www.researchandmarkets.com/research/0ce7b5/location_as_a_serv

Contact:

Research and Markets
Laura Wood, Senior Manager,
Email Contact
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716