Partnership Celebrates the Possibilities of 3D, Premiered on LG Cinema 3D HDTVs

NEW YORK, April 29, 2011 — (PRNewswire) — LG Electronics and Tribeca Flashpoint Media Arts Academy previewed new 3D short films during the 10th Annual Tribeca Film Festival in New York City. Helping to drive the emerging 3D genre forward, Tribeca Flashpoint students and faculty developed this content as part of a unique program supported by LG to help provide the next generation of filmmakers with the experience they need to develop creative materials in this new medium.

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Celebrating the possibilities of 3D, a variety of student content was previewed at the Tribeca Film Festival on the next generation 3D TV, LG Cinema 3D. One short features "The Flying Wallendas Highwire Family," which leverages 3D images with the excitement and tension inherent of a live high wire performance. In addition, an animated short, "The Universe of 3D," provides a fun and interactive take on the LG logo, demonstrating how a 2D image can be transformed into a compelling visual experience.  

"Our students and faculty are very pleased to have the rare opportunity to work with the latest in digital film and 3D technology," said Howard Tullman, CEO of Tribeca Flashpoint Media Arts Academy. "This experience will give them an edge as they begin their careers outside of the classroom."

Jon Patricof, Chief Operating Officer, Tribeca Enterprises, added: "For those of us in the film industry, it's exciting to see young filmmakers break ground with emerging media like 3D. LG's relationship with Tribeca Flashpoint Media Arts Academy has given these students an opportunity to learn more about a rapidly growing technology in their field, and we're very happy with their work that is being shared with the broader film community at the Tribeca Film Festival."

Longer-term, the alliance will also benefit consumers by aiding in the creation of additional 3D content that can be watched at home. LG Cinema 3D HDTVs use a similar 3D technology as employed in movie theatres.  Because the glasses do not need to sync with an emitter, viewers can watch from nearly any angle in the room. The reasonable cost of the glasses also makes it easier to buy as many pairs as needed to host family and friends for a 3D movie or sports night. Attendees will have the chance to experience the home theatre technology first-hand, complete with 3D glasses, as LG Cinema 3D HDTVs are on display at various Festival venues including Chelsea Clearview Cinemas and AMC Lowes Village 7.

"We hope that our alliance with Tribeca and the Tribeca Flashpoint Academy will inspire more young filmmakers to create 3D content for consumers to enjoy," said John Weinstock, Vice President of Marketing for LG.  "The 3D films created by these students capture the exciting possibilities of the 3D experience, so it's only fitting that their debut is on the next-generation 3D TV, LG Cinema 3D."

LG Electronics USA, as the official HDTV sponsor of the 2011 Tribeca Film Festival, has installed more than 50 LG Cinema 3D HDTVs and a host of Blu-Ray disc players in movie theaters, box offices and special event locations throughout lower Manhattan during the 12-day festival, which wraps up this weekend. These screens will show content promoting the Festival, TFF Films, and movie schedules.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. For more information, please visit www.lg.com.

About Tribeca Flashpoint Media Arts Academy

Founded in 2007, Tribeca Flashpoint Media Arts Academy is committed to the advancement of higher learning in the fields of digital arts and entertainment. The goal of its immersive, hands-on, intensive program is to prepare students to become media professionals through exposure to real world tools, techniques, and the latest technical developments and trends. The Academy offers two-year Associate of Applied Science degrees in: Game & Interactive Media, Film & Broadcast, Recording Arts, and Animation & Visual Effects. Based in Chicago, Tribeca Flashpoint Academy's curriculum focuses on collaboration across disciplines, professional communication, and critical thinking skills in a creative environment. www.tribecaflashpoint.com

About Tribeca Film Festival

Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of the lower Manhattan district through an annual celebration of film, music and culture. The Festival's mission is to help filmmakers reach the broadest possible audience, enable the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center. Tribeca Film Festival is well known for being a diverse international film festival that supports emerging and established directors. 

The Tribeca Festival has screened over 1100 films from over 80 countries since its first festival in 2002. Since its founding, it has attracted an international audience of more than 2.3 million attendees and has generated an estimated $600 million in economic activity for New York City.

SOURCE LG ELECTRONICS USA

Contact:

LG ELECTRONICS USA Tribeca Flashpoint Media Arts Academy Tribeca Film Festival LG Electronics USA, John Taylor Phone: +1-847-941-8181 Email Contact Clara Chang Phone: +1-201-816-2011 Email Contact Lisa Rigney Phone: +1-312-397-6029 Email Contact Web: http://www.lg.com