Strategic Relationship Offers Animation Studios Faster, Cost-Effective Asset Management with Automatic Rendering Capabilities

VANCOUVER, B.C and LOS ANGELES—August 4^th, 2011— Thinware Media Ltd., developers of StudioCAP workflow automation and asset management for animation studios, and Render Rocket LLC, an advanced cloud-based rendering services company today announced a new strategic partnership and technology integration that will enable animation studios to fully automate the process of rendering completely managed via cloud  computing.

StudioCAP (CAP=Computer Aided Production) is a completely new workflow automation and asset management solution for animation studios. Its cloud-based system enables studios to more efficiently store, track, and move 2D and 3D CGI (computer generated image) assets through the creation process without having to install and manage a costly IT infrastructure to do so. Render Rocket is a cloud-based, high-end rendering service that provides professional-grade rendering power on-demand to any 2D or 3D production team regardless of size or location.

Together, StudioCAP and Render Rocket will enable studios to manage their files more effectively, and automatically trigger a render job by simply submitting an image or shot after an artist has completed it. This will immediately package and send all the files to Render Rocket for rendering. Render Rocket will quickly return the files to StudioCAP fully rendered. The entire process not only automates rendering for artists, it alleviates the need for studios to purchase and maintain dedicated file servers and rendering machines, since both StudioCAP and Render Rocket operate in the cloud.

“We are very excited that Ruben and his team are onboard with Thinware Media," said Mark Rocchio, CEO of Thinware Media Ltd. "Render Rocket is a well-established, easy-to-use rendering solution that works seamlessly with StudioCAP, and this will undoubtedly simplify how our customers take content from concept to final render."

Ruben Perez, CEO of Render Rocket, added: "StudioCAP is the perfect complement to our cloud-based rendering solution. Now studios of all sizes can create content more efficiently, manage projects and assets more efficiently, and render more efficiently - all within the cloud and without massive capital investment. This partnership has the potential to re-define how all types of media are produced."

About Thinware Media

Thinware Media is an established animation services studio and creators of StudioCAP, a Web-delivered asset management system—designed and created in-house, in a real-world production environment—with the objective of helping animation studios and companies create more content, faster, and with greater operation flexibility and competitive cost-of-use/ per-seat pricing.  StudioCAP offers tracking systems for CGI projects, with easy integration into established pipelines, providing more visibility as to where assets are in the production pipeline.  With Studio Computer Aided Production (StudioCAP) the business and creative process become the focus, and relegates infrastructure technology (IT) obligations into a supporting role.  For more information, visit www.thinwaremedia.com.

About Render Rocket

Render Rocket began selling remote rendering services to the media and entertainment industry in 2005 with a vision to deliver professional-level rendering power on-demand to any 2D and 3D production team, regardless of its size or location. Today Render Rocket is the leading cloud-based rendering solutions company and offers its services to film, post production, visual effects, broadcast, universities, industrial design, automotive, architecture, game cinematics, and graphic design companies. It counts among its numerous customers companies such as Nike, Nokia, Superfad, Nickelodeon, Sony Imageworks, Lockheed Martin, THQ, The Antfarm, Picture Mill, NYU, Columbia University and Engine Room. For more information, visit www.renderrocket.com or email contact@renderrocket.com.

 # # #

CContact for Thinware Media

Kevin G. Clark   keving@kgkdpr.com

702-481-6236      SKYPE: kevingxsi

Contact for Render Rocket:

 Eric Schumache   erics@neologyconcepts.com

+1.310.403.8456

© 2011. Render Rocket, LLC. “Render Rocket” is a registered trademark of Render Rocket, Inc. All other trademarks are property of their respective owner(s).