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Dell’s Alienware Aurora Delivers Extreme Gaming Performance and Experience as Game Developers Intended in Most Advanced Desktop Ever

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ROUND ROCK, Texas — (BUSINESS WIRE) — December 13, 2011 — Competitive gamers asked for the ultimate gaming pc, and Dell’s new Alienware Aurora gaming desktop computer, unveiled today, delivers. It is the company’s most advanced desktop ever delivering the extreme gaming performance and experience game developers intended for their players. With the latest technology and intelligent design, gamers can envelop themselves in the action, experience blazing fast performance and immersive graphics.

Purposeful Cool Design

Designed from the inside out with performance, function and style in mind, Alienware Aurora’s chassis delivers a purposeful internal layout in a sleek, beautiful and compact form factor.

The desktop’s maintenance-free, high performance CPU Liquid Cooling replaces the standard heat sink and fan that comes with most PCs, and its Active Venting system provides additional heat dissipation during heavy gaming. This unique design increases component longevity and allows Aurora to stay nearly twice as quiet as competitors with traditional heat sink and fan layouts. Additionally, all core components inside the Aurora are purposefully compartmentalized in chambers that provide clean, clear and easy tool-less access for upgrades, maintenance or showing off.

Supporting AMD CrossFireX technology, Alienware Aurora is capable of housing two graphics cards for maximum performance and extreme graphics power. All Aurora graphics cards use GDDR5 graphics memory2, the most advanced offering available. With Microsoft’s DirectX 11 graphics API, complex virtual worlds will come alive.

“The PC gaming industry continues to grow rapidly, and our customers are demanding systems that can keep up with the most graphic-intensive games on the market,” said Arthur Lewis, vice president, Alienware and Product Management for Consumer, Small and Medium Business. “Alienware Aurora, our most advanced gaming desktop ever, delivers an experience that will exceed the expectations of any serious gamer.”

Complete Control

All Alienware laptops and desktops come complete with the Alienware Command Center, which provides intuitive, user‐friendly access to exclusive applications and controls, including AlienFX lighting effects, Thermal Controls and AlienFusion power management system. AlienFX allows users to customize the exterior lighting zones on the chassis with over 25 billion color combinations for a one-of-a-kind personalized experience. Updates and new releases download directly into Command Center, creating a constantly evolving tool for users to modify and personalize their gaming computer.

Gaming Supremacy

Alienware is recognized throughout the industry and with customers alike for performance, functionality and design. The Alienware M17x gaming laptop with Intel Sandy Bridge processors recently won Gold in the Gaming category for “The Best Products of 2011” from PC Magazine, and the Alienware M11x R3 laptop won Silver. As new technology is released, look for Alienware to continually offer the latest in PC gaming hardware, partnering with other industry leaders to deliver an optimized gaming experience.

Detailed Information:

Availability and Pricing:

Alienware Aurora is available now on Dell.com with a starting price of $2,199.

Key Links:

Alienware Aurora on Dell.com

Images of Alienware Aurora

Alienware Arena

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.

Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.

1 Factory Overclocked and Overclockable Processors: Dell does not recommend operating the processor or other system component beyond factory settings. This may cause system instability and reduce the operating life of your system components.

2 Graphics & System Memory: GB means 1 billion bytes and TB equals 1 trillion bytes; significant system memory may be used to support graphics, depending on system memory size and other factors.

3 A desktop PC running NVIDIA 3D Vision requires an NVIDIA-based graphics card that supports 3D Vision, a 120Hz panel, and an NVIDIA 3D Vision kit which includes an emitter and the active shutter glasses.

4 Hard Drive: GB means 1 billion bytes and TB equals 1 trillion bytes; actual capacity varies with preloaded material and operating environment and will be less.



Contact:

Dell
Lisa Peterson, +1-512-723-7384
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AxiCom for Dell
Roman Skuratovskiy, +1-415-504-2855
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