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Adobe Foundation Announces Winners of First Adobe Youth Voices Aspire Awards

Teens Worldwide Compete in Eight Digital Media Categories

SAN JOSE, Calif. — (BUSINESS WIRE) — June 17, 2012 — The Adobe Foundation today announced the winners of the first-ever Adobe Youth Voices (AYV) Aspire Awards. The only global youth competition of its kind, the Aspire Awards showcase digital media created by teens, ages 13-18, who demonstrate creativity and skill using video, print and/or audio to convey perspectives on issues that are significant to them. MTV, Dell and Samsung are collaborating with AYV in recognizing these youth, joining forces as supporting partners of the Aspire Awards. AYV is the Adobe Foundation’s signature global philanthropy initiative, aimed at providing young people with critical technology skills to better communicate their ideas, demonstrate their potential and take action in their communities.

Aspire Awards winners were selected from among 160 projects chosen as semi-finalists. More than 800 submissions were received overall in response to a call for entries from January - April 2012. Entries were accepted in eight categories – animation, documentary, music video, narrative video, poetry/experimental video, audio, graphic design and photography. Judging was conducted by a global panel comprised of teen peers, youth media professionals, educators and media industry experts, including photographer Neil Bennett, spoken-word poet Sarah Kay and director Robert Kenner. Semi-finalists in each category were made eligible for an Audience Choice Award, selected via online voting by the general public.

“The Aspire Awards provides youth with a global venue to showcase their talents,” said Michelle Yates, director of corporate social responsibility, Adobe. “We’re delighted with the overwhelming response to our call for entries and awed by the work, skill and talent that have gone into creating these remarkable submissions. It’s rewarding to see the impact our AYV program has in inspiring youth to create, speak out and gain critical technology skills in the process.”

Winning youth media makers and their sponsoring schools and/or organizations will receive prize packages containing: Adobe software; laptops provided by Dell; HD camcorders donated by Samsung Electronics America, Inc.; Flip Mino HD video cameras; and a donation to their charity of choice. MTV Act, which celebrates young people who take action to make things better, will feature the winners of the Aspire Awards on their website. Winners will also have the opportunity to showcase their projects publicly through art galleries, Digital Arts Magazine, plus partner film festivals and exhibitions worldwide, including the Seattle International Film Festival, the Sarajevo Film Festival and many more.

In addition to featuring the Aspire Awards winners on its website, MTV Act has recognized the student creators of the 20 20 Vision project with the MTV Act Award. The project, an Aspire Awards semi-finalist, is a music video on what families, schools and the community at large can do to support youth’s success in school. It was created in support of the White House initiative to have the most college graduates by 2020. Developed by Fabio Aguilar, Diamante Horton, Richard Kaho, PJ Poloai and Jose Saavedra at the Redwood City Peapod Academy in Redwood City, Calif., the project echoes MTV Act’s vision of recognizing an exceptional media project that leverages music and provides a clear call to action. A representative of the project will travel to MTV studios in New York City, in addition to the team receiving the prize package provided by Adobe, Dell and Samsung Electronics America, Inc.

“While judging the Aspire Awards, I was inspired and moved by all the pieces submitted for the competition,” said Gregg Witkin, educator at Boyton High School in San Jose, Calif., and judge for the Aspire Awards. “As an educator, it is rewarding to see the Aspire Awards provide a global arena for students to exhibit their projects and learn from professionals, expanding a whole new world of possibilities. Through Adobe Youth Voices, the students were able to pair their endless creativity with powerful, professional-grade tools and create compelling digital media projects that speak out on the issues they most care about.”

Following are the winners of the Adobe Youth Voices Aspire Awards:

A list of semi-finalist entries can be viewed at http://youthvoices.adobe.com/awards/finalists.

About Adobe Youth Voices

Adobe Youth Voices is the Adobe Foundation’s global philanthropic initiative that empowers youth from underserved communities with digital media skills so they can comment on their world, share their ideas and take action on issues that are important to them. By harnessing the energy and insight of youth 13–18 years old, Adobe Youth Voices aims to inspire a dialogue for change in their communities.

The program engages youth to express themselves through documentary videos, photography, print media, radio diaries, animation, Web communications and other media. The Adobe Youth Voices global network now includes more than 800 sites, grantees and organizations in 52 countries. For more information, visit www.youthvoices.adobe.com.

About the Adobe Foundation

The Adobe Foundation is a 501(c)(3) private foundation created and funded by Adobe Systems Incorporated to leverage human, technological and financial resources to drive social change and community improvements.


Contact:

Adobe Systems Incorporated
Colleen Rodriguez, 408-536-6803
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Edelman
Cynthia Fetty, 650-762-2872
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