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deCarta Helps Customers Map Their Own Destiny

Third Generation JavaScript API makes it easy to implement mapping & location capabilities without giving valuable data away to third parties

SAN JOSE, Calif., July 17, 2012 — (PRNewswire) — � deCarta, Inc., a leader in location-based services today announced its third generation JavaScript API for mapping and location services, offering mobile and online customers the ability to break their dependence on the big mapping platforms which potentially encroach on their business strategies. deCarta's new API supports a range of options from turn-key location services (mapping, routing and local search) for fast deployment, all the way to fully customizable source code for customers wishing to implement proprietary features and styles. This allows online platforms and applications to location-enable their offerings while maintaining total control of their data, their user base and their monetization potential.

There has been a recent recognition among on-line and mobile sites that, while services like Google Maps are very good, there are also numerous compromises that come with using these generic platforms. Increasingly, both large and small developers are looking for Map API alternatives that provide them with:

Location services are the core enablers that unlock hyper-local information and context for mobile users. Because of the tremendous value of these services, third party platforms, such as Google, have invested billions of dollars and millions of man-years in developing these services, embedding them in their operating systems and then extending them to application developers. However this requires that those companies share or in some cases, lose control of the value that comes from this location function.

"In the last six months, we have seen a strong market trend towards location services that can be tuned and targeted wholly to a company sites' brand, content and business model. This has resulted in many hundreds of new developers signing up to our DevZone," said J. Kim Fennell, President and CEO of deCarta. "Our new API makes it that much easier for these developers to build and deploy the creative location services that they want."

deCarta, with its newest version of the JavaScript API built on top of the industry's leading independent high-volume location engine, gives these companies the ability to deploy their own mapping properties, with the following advantages:

deCarta's JavaScript API is now available for free download and development from the deCarta DevZone. For more information, please visit the JavaScript API Developers Page or deCarta's Corporate Web Site

About deCarta

deCarta is the leading independent geospatial software platform that has enabled some of the industry's most successful Location-Based Services (LBS) applications. deCarta provides a highly customizable platform that enables application developers to create world class LBS apps while at the same time protect their own brand and unique content and also maximize monetization for themselves. deCarta's customers and technology partners include Samsung, Inrix, FullPower MotionX GPS Drive, Appello, T-Mobile, Ford, General Motors OnStar, Cybit, NetworkFleet, Teletrac, MapIT, eMapgo, Hotels.com, Local Matters, Loopt, Nokia/NAVTEQ, Sony-Ericsson, TCS, Opera Software, Optus, Telstra/Sensis, TomTom, Verizon, WHERE/eBay. deCarta is privately held and headquartered in San Jose, California with international offices in Germany, and China. www.decarta.com.

For more information:

deCarta, Inc.
pr@decarta.com
408-294-8400
www.decarta.com

SOURCE deCarta, Inc.

Contact:
deCarta, Inc.
Web: http://www.decarta.com