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Atmel maXTouch Controllers Power Touchscreens for Samsung's New Smart PCs Designed for Windows 8

Atmel's maXTouch mXT1664S Touchscreen Controller and Windows 8 Deliver A Superior User Experience

SAN JOSE, Calif., Oct. 23, 2012 — (PRNewswire) — �Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller and touch technology solutions, today announced Samsung has selected the maXTouch® mXT1664S touchscreen controller to power Samsung's new Smart PC and Smart PC Pro. Designed for Windows® 8, Samsung's new Smart PCs can be easily transformed from a traditional clamshell PC to a convertible PC with detachable keyboard-docking system.

Samsung's Smart PCs leverage Atmel's high-performance single-chip mXT1664S touchscreen controller to provide users an optimal touch experience on an 11.6-inch screen. With maXTouch controllers, users experience superior touch responsiveness, better device power consumption, brighter displays and better operation with noisy chargers.

Key features of the new Smart PCs powered by Atmel include:

"Our revolutionary Smart PCs combine the power of PC and the convenience of a tablet PC. In addition to its embedded S Pen for maximum productivity, our 10-finger multi touchscreen provides a technological leap in interactivity, surpassing the traditional two-finger touch features," said SungWon Song, senior vice president of IT Solutions Business, Samsung Electronics. "Atmel's co-engineering collaboration with Microsoft gives us the confidence that their maXTouch controller will work seamlessly with Windows 8 on the new Smart PCs for maximum touch experience. We continue to leverage Atmel's maXTouch technology to provide our customers an exceptional, robust touch experience."

"Samsung's Smart PC and Smart PC Pro are two of the most innovative convertible PCs on the market today," said Jon Kiachian, vice president of touch marketing, Atmel Corporation. "We are pleased to power the touchscreens of these new, innovative devices. And, we look forward to collaborating with Samsung's future ground-breaking devices."

More Information

Atmel maXTouch technology: www.atmel.com/maxtouch 
Facebook: www.atmel.com/facebook
Twitter: www.atmel.com/twitter 
LinkedIn: www.atmel.com/linkedin

About Atmel
Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

© 2012 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, maXTouch® and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

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