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Adobe Delivers Latest Innovations in HTML5 Web Tooling to Creative Cloud Members

Preview Release of New Responsive Web Design Tool Headlines Advancements in Web Design and Development

SAN JOSE, Calif. — (BUSINESS WIRE) — February 14, 2013 — Adobe Systems Incorporated (Nasdaq: ADBE) today announced the first public preview of Adobe® Edge Reflow, a new responsive design tool for Web designers and developers creating websites and content for screens of virtually all sizes. In addition, the company released new feature updates for Adobe Edge Animate, Adobe Dreamweaver® and Adobe Edge Code preview. All today’s announced product releases are available exclusively to Adobe Creative Cloud™ members.

Adobe Edge Reflow is a new responsive Web design tool for creating layout and visual designs with CSS and is available immediately as a preview at no charge in Creative Cloud. Edge Reflow features an intuitive resizable design surface that shows how layouts and visuals will adapt to different screen sizes. Leveraging the power of CSS, Edge Reflow enables users to create high fidelity Web designs on the application’s native Web surface. It maintains the design vision, through development, by allowing users to preview in the browser, inspect their design in real-time via Edge Inspect extension, and extract the CSS for use in Edge Code, Dreamweaver or any code editor. During the preview period, Adobe is actively seeking user feedback for Edge Reflow in order to help evolve the product. Users are encouraged to submit their feedback to Adobe through Github at https://github.com/edge-reflow/issues.

Adobe also announced important updates to Adobe Edge Animate to give it powerful new CSS-based features, including gradients, CSS filters, and enhanced font support. Users will now be able to style and animate elements using radial or linear gradients, and preview Edge Web Fonts* live in a new interface. New CSS filter support for Edge Animate allows users to take advantage of exciting CSS capabilities found in modern WebKit browsers, including blur, greyscale, sepia, brightness, contrast, hue-rotate, invert and saturate filters. Previously, filter effects could only be achieved using tools like Adobe Photoshop®.

In addition, Adobe delivered an update to Adobe Dreamweaver exclusively for Creative Cloud members that improves interoperability with the Adobe Edge Tools & Services family and includes several new features to enhance code authoring ability and workflow. Fluid grid layout, a feature first introduced with Adobe Dreamweaver CS6, now allows developers to leverage class tags in addition to ID tags and features a new editing interface. Developers can also now easily preview, select and incorporate Edge Web Fonts into their Dreamweaver projects.

This preview release of Adobe Edge Code includes features such as Live Development, which allows users to see changes in the browser immediately as they make code edits, and also Quick Edit, which lets users edit code in context instead of switching between files. This latest update adds code hinting for CSS properties and HTML tags and attributes, making this release an even more productive code editor for web designers and developers working with Web standards.

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Paul Gubbay, vice president of product development, Digital Media business, Adobe

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Pricing and Availability

Adobe Creative Cloud membership for individuals is US$49.99 per month based on annual membership; existing customers who own CS3 or later get their first year of Creative Cloud for individuals at the discounted rate of US $29.99 per month*. Students and teachers can take advantage of a special limited-time promotion to get Creative Cloud for $19.99 per month the first year** based on an annual membership if they purchase before March 11, 2013, after which the standard price is $29.99 per month.

Creative Cloud for teams is priced at US $69.99 per month per seat with an annual contract required; existing customers who own CS3 or later get their first year of Creative Cloud for teams at the discounted rate of US $49.99 per month per seat***.

The Edge Reflow preview, Edge Animate, Dreamweaver and Edge Code preview updates are all available immediately to Creative Cloud members. For further details on Adobe Edge Reflow, please visit http://html.adobe.com/edge/reflow/. For more information on Adobe Creative Cloud or Edge Animate, Dreamweaver, Edge Code preview and other tools available in Creative Cloud, please visit www.adobe.com/products/creativecloud.html.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

*Creative Suite upgrade offer requires 12-month contract. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Valid only for eligible Creative Suite edition or individual product owners (version CS3, CS3.x, CS4, CS5.x, or CS6) with the first-time purchase of an Adobe Creative Cloud annual plan membership directly through adobe.com. After the first year this price will default to the standard Creative Cloud annual membership price. Offer Limit: one (1) per customer. Not available to OEM, commercial or volume licensing customers or residents or persons in embargoed countries or countries subject to U.S. or local export restrictions.

**Student/Teacher discount offer expires 03/11/2013. 12-month contract required. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Valid only for a limited time to eligible Students and Teacher education customers with the first-time purchase of an Adobe Creative Cloud annual plan membership directly through adobe.com. After the first year this price will default to the standard Creative Cloud annual membership price for students and teachers. Offer Limit: one (1) per customer. Not available to OEM, commercial or volume licensing customers or residents or persons in embargoed countries or countries subject to U.S. or local export restrictions..

***Creative Cloud for teams offer expires 04/30/2013. 12-month contract required. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Valid only for eligible Creative Suite edition or individual product owners (version CS3, CS3.x, CS4, CS5.x, or CS6) who purchase a Creative Cloud for teams membership annual plan directly through adobe.com. After the first year this price will default to the standard Creative Cloud for teams annual membership price. Offer Limit: one (1) per customer. Not available to OEM customers or residents or persons in embargoed countries or countries subject to U.S. or local export restrictions..

Membership to the Adobe Creative Cloud service requires an Internet connection. Mobile and tablet applications and syncing functionality require a separate download and agreement to additional terms. Adobe online services, including the Adobe Creative Cloud service, are available only to users 13 and older and require agreement to additional terms and Adobe's online privacy policy (see http://www.adobe.com/go/terms). The applications and online services are not available in all countries or languages, may require user registration, and may be subject to change or discontinuation without notice. Additional fees or membership charges may apply.

All Creative Cloud membership offers and prices are subject to change without notice and exclude applicable sales tax. Offers may not be assigned, exchanged, sold, transferred, or combined with any other discount or offer, or redeemed for cash or other goods and services.

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Dreamweaver, Creative Cloud and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.


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