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Sharing Made Easier—Autodesk Implements Creative Commons Open Learning Initiative

Creative Commons’ Simple Licensing Model Frees Autodesk Digital Content for Public Modification, Remixing and Sharing

SAN FRANCISCO — (BUSINESS WIRE) — July 23, 2013 — Autodesk, Inc. (NASDAQ: ADSK), announced that its Media & Entertainment (M&E) support and learning content for its 2014 product line is now live and available under Creative Commons (CC) licensing; that equates to 20,000 pages of documentation, 70 videos and 140 downloadable 3D asset files.

"Autodesk embracing Creative Commons licensing is a big win for Creative Commons, but more importantly, it’s a big win for the design community online," said Creative Commons CEO Cathy Casserly. "The power of the Internet lies in how easy it is for people to share and build on each other’s work. CC licenses make that kind of sharing possible without the law getting in the way. In opening its resources, Autodesk is demonstrating that it understands the capacity for creativity and collaboration among its community of users."

The company established the Autodesk Open Learning Initiative in response to a request from Paul Duguay, a 3D and multimedia studies instructor at the Collège Communautaire du Nouveau-Brunswick, Canada. After discovering a series of videos on the Autodesk 3ds Max Learning Channel that perfectly fit his curriculum needs, Duguay wanted to translate the audio into French as well as provide his students with legal access to the videos from the college’s website. Eventually Duguay hoped to share his video translations with the wider French speaking 3ds Max community. Unfortunately, the legal complexities of traditional copyright agreements proved insurmountable. Thanks to the Creative Commons framework, Autodesk is now able to facilitate creative sharing and the Power of Open.

"The new digital world is forging powerful networked communities of people eager to share their knowledge and expertise and to mentor each other, and we can play an important part in making that happen," said Chris Bradshaw, Autodesk senior vice president. "With Creative Commons, we are adopting an easy-to-follow legal infrastructure for the worldwide user community to effectively share knowledge. I can’t wait to see what artists create: a Finnish translation of new Maya software features or an independent school in Bangladesh teaching 3D animation — the possibilities are limitless."

The Autodesk Knowledge Network is initially implementing Creative Commons licensing for the media and entertainment industry, but also plans to publish product help materials across the company under the license. In addition, Autodesk intends to place its Knowledge Base and Discussion Forums, as well as past and future training content from Autodesk University under the Creative Commons model. Once digital content has been released to Creative Commons, it can be modified, remixed and shared globally.

Earlier this year, Autodesk jumped on board to help maximize digital creativity, sharing and innovation by investing at the Innovator level in Creative Commons, joining Creator level corporate donors such as Google and eBay; numerous foundations including: the Bill & Melinda Gates; William and Flora Hewlett; the John D. and Catherine T. MacArthur and Alfred P. Sloan; as well of thousands of committed individual contributors.

Creative Commons is part of Autodesk’s ongoing support of students’ pursuit of careers in science, technology, engineering and math (STEM) fields. Today’s students face a challenging job market, and Autodesk’s goal is to ensure the next generation of designers, engineers and digital artists have great training and free access to the same software that professionals use every day.

For more information on Autodesk and Creative Commons implementation, please visit: http://www.autodesk.com/creativecommons. To participate in the Autodesk Media & Entertainment Creative Commons community visit: http://area.autodesk.com/creativecommons

About Autodesk

Autodesk helps people imagine, design and create a better world. Everyone—from design professionals, engineers and architects to digital artists, students and hobbyists—uses Autodesk software to unlock their creativity and solve important challenges. For more information visit  autodesk.com or follow @autodesk.

Autodesk, Maya and 3ds Max are registered trademark of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2013 Autodesk, Inc. All rights reserved.


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