Samsung delivers a more immersive entertainment experience for consumers with new curved designs, UHD and enhanced Samsung Smart TV features

LAS VEGAS — (BUSINESS WIRE) — January 6, 2014 — Samsung Electronics Co., Ltd., the leader in TV technology for 8 years, today unveiled its first commercial Curved Ultra High Definition (UHD) TVs and announced its robust 2014 curved and UHD TV lineup. The new product portfolio reinforces Samsung’s leadership and sets the pace for innovation, design and content across the industry.

Samsung U9000 Series Curved UHD TVs provides the ultimate immersive viewing experience thanks to its astonishing UHD picture quality, curved form factor and unique design. The U9000 Series will be available in 78”, 65” and 55” screen sizes. (Photo: Business Wire)

In 2013, a banner year for Samsung, the company introduced three UHD TVs that ignited consumer demand for the new technology, and also launched its first-ever TV featuring a curved design. For 2014, Samsung is demonstrating its commitment to driving new technologies and accelerating their adoption by introducing a wide variety Samsung UHD TVs including the world’s largest at 110”, and a total of six curved sets, as well as the world’s first and largest Curved UHD TV at 105”.

“Following last year’s strong introduction of Samsung UHD TV, in 2014 Samsung will drive industry growth through tremendous innovation in UHD picture quality, breakthrough design and consumer choice,” said HS Kim, executive vice president of the visual display business at Samsung Electronics. “The combination of our curved design and UHD picture quality creates the ultimate immersive entertainment experience for people passionate about entertainment. Samsung is well-positioned to meet UHD demand with our new roster of beautifully designed, feature-packed and future-ready Smart TVs.”

Ahead of the Curve in Creating the Ultimate Immersive Experience

Ushering in a bold new era of riveting realism and mesmerizing immersion, Samsung is blending its innovative Curved TV design with its UHD TV technology. These TVs deliver a bold theatrical experience and fundamentally change the way the world views TVs. The curved screen gives videos a presence not felt on flat screens, plus, a wider field of view creates a panoramic effect that makes the display seem even bigger than it is and draws viewers in like no TV has ever done before. The curved design creates a balanced and uniformed viewing distance for a more true-to-life viewing experience with improved viewing angles and higher contrast from different viewing positions, so everyone watching has the best seat in the house. To maximize the advantages of Curved TV, Samsung developed the optimal curvature of 4200R, which provides the best picture quality from a normal watching distance of 3-4 meters. The combination of the curve and UHD technology creates the ultimate immersive viewing experience bringing images to life and enveloping viewers in spectacular color, clarity and detail. This is augmented by Samsung’s proprietary Auto Depth Enhancer, an algorithm that analyzes regions of images and automatically adjusts contrast for a greater sense of depth on the company’s new Curved TVs and it gives a 3D effect without glasses.. Color is further enhanced on these sets with Samsung’s PurColor™ technology in Series 9 Curved UHD TV, which reproduces color as film-makers envisioned, expressing more detailed shades. The number of color adjustment points has been increased by a factor of seven for even more detail and color expression. In addition to the 105” Curved UHD TV, Samsung introduced the U9000 Series Curved UHD TVs, including the world’s first Curved UHD TV, and expanded the curved form factor to its flagship Full HD H8000 LED TV series.

Introducing A Better and Broader Samsung UHD TV Lineup

With four times the resolution and pixels of Full HD, these UHD TVs provide unsurpassed picture quality. UHD sources look spectacular in crisp 4K resolution on Samsung UHD TVs. Thanks to UHD Upscaling, featured on all Samsung UHD TVs, viewers are treated to the best possible picture, regardless of source material. The proprietary technology converts Full HD, HD and lower resolution sources to nearly-UHD clarity through a unique four-step process that includes signal analysis, noise reduction, detail analysis and finally, upscaling, so everything looks better on Samsung UHD TVs. UHD Dimming technology also helps to further optimize picture quality by processing each block of a picture and delivering deeper blacks and improved contrast.

Samsung’s UHD TVs not only support today’s standards -- including HEVC, HDMI 2.0, MHL 3.0 and HDCP 2.2; they are the only TVs on the market that are future-ready, thanks to the Samsung UHD Evolution Kit. The One Connect Box essentially houses the brains of the TV externally, enabling customers to switch out the box with the latest Samsung UHD Evolution Kit to stay up to date on the latest UHD standards, as well as to get access to the newest technology Samsung has to offer, all helping customers protect their investment for many years to come.

Through its three UHD TV series – S9, U9000 and U8550 – in 2014 Samsung will offer a full lineup of UHD Smart TV models in sizes from 50” up to a tremendous 110”, and both curved and flat form factors so consumers can choose the UHD TV that best fits their lifestyle.