Bruchsal, Germany, March 26, 2014 -– The latest version of GfK's geomarketing software "RegioGraph 2014" allows users to plan multi-level sales channels and display international address data at the street-segment level. RegioGraph's comprehensive reporting options make it easy to share insights on untapped potential in markets, sales territories and regions of interest. The new version of RegioGraph includes maps and purchasing power data for Germany, Austria and Switzerland, or a European country of choice.

The new German-language version of GfK's geomarketing software RegioGraph was released on March 24, 2014. More than 700 shipments went out on the first day alone. RegioGraph has garnered numerous awards for innovation and user-friendliness. It has been on the market since 1991 and is Germany's most popular geomarketing software, with an ever-growing number of international users.

Companies of all sizes and branches use RegioGraph to evaluate regional market potential, sales channels and expansion endeavors. Users of the software include sales and marketing experts as well as expansion planners in sectors such as industry, retail, consumer goods and pharmaceuticals.

RegioGraph 2014 improves upon and adds to features in previous versions of the software and includes detailed and up-to-date maps and data on potential such as inhabitants and purchasing power. The 2014 version of RegioGraph offers expanded geocoding functionality for Canada, Brunei, Vietnam, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. Thanks to these additions, RegioGraph now features geocoding capabilities for a total of 61 countries.

About RegioGraph
RegioGraph allows users to visualize their customers, target groups and potential on digital maps and then analyze this information using integrated data on potential such as GfK Purchasing Power. Among the software's many features are the ability to cartographically display addresses at the street-segment level and plan efficient sales regions supported by the calculation and display of catchment and distribution areas. Users can choose from a German- and English-language version of the software. Thanks to GfK's cartographic coverage of 240 countries, RegioGraph supports globally active retail companies in their expansion, sales, marketing and controlling activities. The English version of RegioGraph 2014 will launch in the fall.

Additional information on RegioGraph can be obtained at www.gfk-regiograph.com

Illustrations
Print-quality illustrations of RegioGraph can be accessed at www.gfk.com/Documents/News%20Germany/2014/regiograph.zip  

About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.gfk.com

Contact:

Cornelia Lichtner
Public Relations
GfK GeoMarketing GmbH
Werner-von-Siemens-Str. 9
Gebäude 6508
76646 Bruchsal;
Germany
T+49 7251 9295 100
F+49 7251 9295 290
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