6 GLOBAL HUD MARKET, BY APPLICATION 105

6.1 INTRODUCTION 106
6.1.1 HUDS FIND PROMINENCE IN AVIATION SECTOR AS THEY INCREASE THE SITUATIONAL AWARENESS 107
6.1.2 FITMENT RATE ESTIMATION AND PROJECTION 109
6.2 HUD MARKET VALUE AND VOLUME IN AVIATION SEGMENT 109
6.3 HUD MARKET VALUE AND VOLUME IN
AUTOMOTIVE SEGMENT 127
6.3.1 PASSENGER CAR PRODUCTION BY COUNTRY 129
6.3.2 HUD MARKET VALUE FOR CARS 130
6.3.2.1 Segmentation of Cars Based on Prices 132
6.3.3 POTENTIAL FOR HUDS IN MOTORCYCLES 138

7 GLOBAL HUD MARKET, BY GEOGRAPHY 139

7.1 INTRODUCTION 140
7.1.1 HUD MARKET VALUE AND VOLUME BY GEOGRAPHY 141
7.2 NORTH AMERICA 143
7.2.1 HUD MARKET VALUE AND VOLUME BY APPLICATION 143
7.2.2 HUD MARKET VALUE AND VOLUME BY COUNTRY 145
7.3 EUROPE 148
7.3.1 HUD MARKET VALUE AND VOLUME BY APPLICATION 148
7.3.2 HUD MARKET VALUE AND VOLUME BY REGION 150
7.4 ASIA-PACIFIC 153
7.4.1 HUD MARKET VALUE AND VOLUME BY APPLICATION 154
7.4.2 HUD MARKET VALUE AND VOLUME BY COUNTRY 156
7.5 REST OF THE WORLD 159
7.5.1 HUD MARKET VALUE AND VOLUME FOR ROW 160
7.5.2 HUD MARKET VALUE AND VOLUME BY REGION 162

8 COMPETITIVE LANDSCAPE 166

8.1 INTRODUCTION 166
8.2 KEY GROWTH STRATEGIES 166
8.3 MARKET SHARE ANALYSIS OF HUD PROVIDERS 168
8.4 NEW PRODUCT LAUNCHES/DEVELOPMENTS 169
8.5 PARTNERSHIPS/AGREEMENTS/CONTRACTS/ COLLABORATIONS 172
8.6 MERGERS AND ACQUISITIONS 173
8.7 OTHERS 174

9 COMPANY PROFILES 176 (Overview, Products and Services, Financials, Strategy & Development)*

9.1 BAE SYSTEMS 176
9.2 CONTINENTAL AG 181
9.3 DELPHI AUTOMOTIVE PLC 187
9.4 DENSO CORPORATION 192
9.5 ESTERLINE TECHNOLOGIES CORPORATION 199
9.6 JOHNSON CONTROLS INC. 204
9.7 MICROVISION INC. 209
9.8 NIPPON SEIKI CO. LTD. 212
9.9 PIONEER CORPORATION 217
9.10 ROCKWELL COLLINS INC 220
9.11 THALES GROUP 225
9.12 YAZAKI CORPORATION 228
*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.

LIST OF TABLES

TABLE 1 GENERAL ASSUMPTIONS, TERMINOLOGY,& APPLICATION KEY NOTES 28
TABLE 2 MAJOR COMPANIES COVERED DURING THE REPORT 31
TABLE 3 GLOBAL HUD MARKET REVENUE, BY APPLICATIONS,
2012-2020 ($BILLION) 33
TABLE 4 HUD MARKET VALUE, BY GEOGRAPHY, 2012-2020 ($BILLION) 34
TABLE 5 PATENT ANALYSIS OF HEAD UP DISPLAYS 48
TABLE 6 GLOBAL CAR SEGMENTATION BASED ON THE PRICE 56
TABLE 7 GLOBAL HUD MARKET VALUE, BY COMPONENT, 2012 - 2020 ($BILLION) 77
TABLE 8 VIDEO GENERATION MARKET VALUE, BY APPLICATIONS,
2012 - 2020 ($MILLION) 79
TABLE 9 VIDEO GENERATION MARKET VALUE, BY GEOGRAPHY,
2012 - 2020 ($MILLION) 80
TABLE 10 VIDEO GENERATION MARKET VALUE FOR AUTOMOTIVE APPLICATION, BY GEOGRAPHY, 2012 - 2020 ($MILLION) 81
TABLE 11 VIDEO GENERATION MARKET VALUE FOR AVIATION APPLICATION,
BY GEOGRAPHY, 2012 - 2020 ($MILLION) 82
TABLE 12 PROJECTION UNIT MARKET VALUE, BY APPLICATION,
2012 - 2020 ($MILLION) 83
TABLE 13 PROJECTION UNIT MARKET VALUE, BY GEOGRAPHY,
2012 - 2020 ($MILLION) 84
TABLE 14 PROJECTION UNIT MARKET VALUE FOR AUTOMOTIVE APPLICATION,
BY GEOGRAPHY, 2012 - 2020 ($MILLION) 85
TABLE 15 PROJECTION UNIT MARKET VALUE FOR AVIATION APPLICATION,
BY GEOGRAPHY, 2012 - 2020 ($MILLION) 86
TABLE 16 DISPLAY TECHNOLOGY COMPARISON 99
TABLE 17 COMBINERS AND OTHERS MARKET VALUE, BY APPLICATION,
2012 - 2020 ($MILLION) 101
TABLE 18 COMBINERS AND OTHERS MARKET VALUE, BY GEOGRAPHY,
2012 - 2020 ($MILLION) 102
TABLE 19 COMBINERS AND OTHERS MARKET VALUE FOR AUTOMOTIVE APPLICATION, BY GEOGRAPHY, 2012 - 2020 ($MILLION) 103
TABLE 20 COMBINERS AND OTHERS MARKET VALUE FOR AVIATION APPLICATION, BY GEOGRAPHY, 2012 - 2020 ($MILLION) 104
TABLE 21 GLOBAL HUD MARKET VALUE BY APPLICATION,
2012 – 2020 ($BILLIONS) 107
TABLE 22 GLOBAL HUD MARKET VOLUME BY APPLICATIONS,
2012 – 2020 (UNITS) (THOUSANDS) 108
TABLE 23 GLOBAL HUD MARKET VALUE FOR AVIATION APPLICATION,
BY GEOGRAPHY, 2012 - 2020 ($MILLION) 111
TABLE 24 GLOBAL HUD MARKET VOLUME FOR AVIATION APPLICATION,
BY GEOGRAPHY, 2012 - 2020 (UNITS) (THOUSANDS) 112
TABLE 25 HUD MARKET VALUE FOR AVIATION INDUSTRY, BY TYPES,
2012 - 2020 ($MILLION) 113
TABLE 26 HUD MARKET VOLUME FOR AVIATION INDUSTRY, BY TYPES,
2012 - 2020 (UNITS) 114
TABLE 27 HUD MARKET VALUE FOR MILITARY APPLICATION, BY TYPE,
2012 - 2020 ($MILLION) 115
TABLE 28 HUD MARKET VOLUME FOR MILITARY APPLICATIONS, BY TYPES,
2012 - 2020 (UNITS) 116
TABLE 29 HUD MARKET VALUE FOR MILITARY AIRCRAFT, BY GEOGRAPHY,
2012 - 2020 ($MILLION) 117
TABLE 30 HUD MARKET VOLUME FOR MILITARY AIRCRAFT, BY GEOGRAPHY,
2012 - 2020 (UNITS) 118
TABLE 31 HUD MARKET VALUE FOR MILITARY HELICOPTERS, BY GEOGRAPHY, 2012 - 2020 ($MILLION) 119
TABLE 32 HUD MARKET VOLUME FOR MILITARY HELICOPTERS, BY GEOGRAPHY, 2012 - 2020 (UNITS) 120
TABLE 33 HUD MARKET VALUE FOR CIVIL APPLICATION, BY TYPE,
2012 - 2020 ($MILLION) 121
TABLE 34 HUD MARKET VOLUME FOR CIVIL APPLICATION, BY TYPE,
2012 - 2020 (UNITS) (THOUSANDS) 122
TABLE 35 HUD MARKET VALUE FOR CIVIL AIRCRAFT, BY GEOGRAPHY,
2012 - 2020 ($MILLION) 123
TABLE 36 HUD MARKET VOLUME FOR CIVIL AIRCRAFT, BY GEOGRAPHY,
2012 - 2020 (UNITS) (THOUSANDS) 124
TABLE 37 HUD MARKET VALUE FOR CIVIL HELICOPTERS, BY GEOGRAPHY,
2012 - 2020 ($MILLION) 125
TABLE 38 HUD MARKET VOLUME FOR CIVIL HELICOPTERS, BY GEOGRAPHY,
2012 - 2020 (UNITS) 126
TABLE 39 PASSENGER CAR PRODUCTION, BY COUNTRY, 2011 - 2012 (UNITS) 129
TABLE 40 HUD MARKET VALUE FOR CARS, BY TYPES, 2012 - 2020 ($BILLION) 130
TABLE 41 HUD MARKET VOLUME FOR CARS, BY TYPES,
2012 – 2020 (UNITS) (MILLION) 131
TABLE 42 HUD MARKET VALUE FOR PREMIUM CARS, BY GEOGRAPHY,
2012 - 2020 ($MILLION) 133
TABLE 43 HUD MARKET VOLUME FOR PREMIUM CARS, BY GEOGRAPHY,
2012 - 2020 (UNITS) (MILLION) 134
TABLE 44 HUD MARKET VALUE FOR SPORTS CARS, BY GEOGRAPHY,
2012 - 2020 ($MILLION) 135
TABLE 45 HUD MARKET VOLUME FOR SPORTS CARS, BY GEOGRAPHY,
2012 - 2020 (UNITS) (MILLION) 136
TABLE 46 HUD MARKET VALUE FOR MID SEGMENT CARS, BY GEOGRAPHY,
2012 - 2020 ($MILLION) 137
TABLE 47 HUD MARKET VOLUME FOR MID SEGMENT CARS, BY GEOGRAPHY,
2012 - 2020 (UNITS) (THOUSANDS) 138
TABLE 48 GLOBAL HUD MARKET VALUE, BY GEOGRAPHY, 2012 - 2020 ($BILLION) 141
TABLE 49 GLOBAL HUD MARKET VOLUME, BY GEOGRAPHY,
2012 - 2020 (UNITS) (MILLION) 142
TABLE 50 NORTH AMERICA HUD MARKET VALUE , BY APPLICATION,
2012 - 2020 ($BILLION) 143
TABLE 51 NORTH AMERICA HUD MARKET VOLUME, BY APPLICATION,
2012 - 2020 (UNITS) (THOUSANDS) 144
TABLE 52 NORTH AMERICA HUD MARKET VALUE FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2012 - 2020 ($MILLION) 145
TABLE 53 NORTH AMERICA HUD MARKET VOLUME FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2012 - 2020 (UNITS) (THOUSANDS) 146
TABLE 54 NORTH AMERICA HUD MARKET VALUE FOR AVIATION APPLICATION,
BY COUNTRY, 2012 - 2020 ($MILLION) 146
TABLE 55 NORTH AMERICA HUD MARKET VOLUME FOR AVIATION APPLICATION, BY COUNTRY, 2012 - 2020 (UNITS) (THOUSANDS) 147
TABLE 56 EUROPE HUD MARKET VALUE, BY APPLICATION,
2012 - 2020 ($BILLION) 148
TABLE 57 EUROPE HUD MARKET VOLUME, BY APPLICATION,
2012 - 2020 (UNITS) (THOUSANDS) 149
TABLE 58 EUROPE HUD MARKET VALUE FOR AUTOMOTIVE APPLICATION,
BY REGION, 2012 - 2020 ($BILLION) 150
TABLE 59 EUROPE HUD MARKET VOLUME FOR AUTOMOTIVE APPLICATION,
BY REGION, 2012 - 2020 (UNITS) (THOUSANDS) 151
TABLE 60 EUROPE HUD MARKET VALUE FOR AVIATION APPLICATION, BY REGION, 2012 - 2020 ($MILLION) 152
TABLE 61 EUROPE HUD MARKET VOLUME FOR AVIATION APPLICATION,
BY REGION, 2012 - 2020 (UNITS) 153
TABLE 62 APAC HUD MARKET VALUE BY APPLICATION, 2012 - 2020 ($MILLION) 154
TABLE 63 APAC HUD MARKET VOLUME, BY APPLICATION,
2012 - 2020 (UNITS) (THOUSANDS) 155
TABLE 64 APAC HUD MARKET VALUE FOR AUTOMOTIVE APPLICATION,