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TV TOKYO Enter into Gaming Partnership with iDreamSky

iDreamSky to create mobile games based on popular TV TOKYO animations for China and other Asian territories

SHENZHEN, China, July 25, 2014 — (PRNewswire) — TV TOKYO Corporation, a leading Japanese content producer and broadcaster, announced today a licensing agreement that gives Shenzhen iDreamSky Technology Co., Ltd., the largest mobile game publishing platform by active users in China, the right to create brand-new mobile games for China and other Asian territories based on Shugo Chara!, Nobunaga the Fool and Total Eclipse. iDreamSky has obtained the rights to distribute each game it creates in mainland China, Taiwan, Macau, Hong Kong, Korea, Philippines, Malaysia, Thailand, Indonesia and Singapore. All titles will be released in 2015 with specific details to be announced at a later date.

Shugo Chara! is a magical adventure series that follows Amu Hinamori, a fifth grade transfer student, fighting alongside her guardian characters against mysterious enemies. It is based on the comic series of the same name by the creative duo Peach-Pit, originally published by Kodansha in Nakayoshi.

Nobunaga The Fool is a sci-fi action series that takes place on two planets (the Western Planet and the Eastern Planet) once upon a time. It is based on an original concept from the imagination of legendary mech designer Shoji Kawamori (designer of Macross mechs).

Total Eclipse is part of the Muv-Luv Alternative universe and feature sci-fi, alternate history and lots of girl pilots. Muv-Luv was originally created by Kouki Yoshimune of Japanese game company ixtl.

Yukio Kawasaki, General Manager of the Animation Division at TV TOKYO, said, "We are thrilled to strategically expand TV TOKYO content into the Chinese market and across Asia. All around the region, mobile use is rapidly increasing, and partnering with iDreamSky helps us get to where our consumers are. We hope these are the first of many titles we work on together in China and all of Asia."

Jeff Lyndon, Co-Founder and Executive Vice President of iDreamSky, said, "TV TOKYO is the leader in animation producing and broadcasting in Japan, so it only makes sense for iDreamSky, China's leading mobile game publishing platform by unique users, to partner together and create some amazing games. We look forward to a long and fruitful relationship together."

About TV TOKYO CORPORATION

TV TOKYO Corporation is a leading Japanese content producer and broadcaster with particular strength in animation, high-concept infotainment and business news. TV TOKYO is known to be the best home of Japanese animation, having given world premiere of international successes such as NARUTO, Yu-Gi-Oh, Pokemon and Sergeant Keroro. TV TOKYO actively distributes many of its own productions on a global scale, also including licensing and merchandising.

About iDreamSky:

iDreamSky is the largest mobile game publishing platform in China by active users.

iDreamSky collaborates with top-tier international mobile game developers to localize and culturalize their editions of hit games for the China market. iDreamSky is committed to bringing the best mobile game experience to China's massive user base, currently offering a portfolio of over 80 casual and mid- and hardcore mobile games in various genres.

iDreamSky also focuses on becoming the partner of choice for game developers looking to launch their games in China. iDreamSky has built strong business relationships with many of the top game developers in the world such as Halfbrick, Imangi, Disney, Gameloft, Lima Sky, Devsisters, Sega, Miniclip, and Namco Bandai.

Through collaborating with a wide range of distribution and payment operators in China's mobile game ecosystem, iDreamSky has established an extensive third-party distribution and payment network for its mobile games.

SOURCE iDreamSky

Contact:
iDreamSky
TV TOKYO Corporation
Bennie Ning
Phone: +86-755-86685111
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