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Adobe Takes Creativity Mobile at MAX 2014

Latest Creative Cloud Release Drives Deep Connections Between New Family of Mobile Apps and Enhanced CC Desktop Tools Via All-New Creative Profile

SAN JOSE, Calif. — (BUSINESS WIRE) — October 6, 2014 — At Adobe MAX 2014, the world’s leading creativity conference, Adobe (Nasdaq: ADBE) today announced it is shipping a milestone release of Creative Cloud that transforms how creatives work across desktops and devices. This major release includes significant feature updates to 13 essential CC desktop tools that link to a new family of integrated mobile apps. In addition, the latest versions of Photoshop CC and Illustrator CC include breakthroughs in Touch support for Microsoft Windows 8 and Surface Pro 3. Central to this release is an all-new Creative Profile that drives deep connections between CC desktop tools and nine new mobile apps that extend the power of the Photoshop, Lightroom, Illustrator and Premiere franchises onto mobile devices.

Adobe also launched a public beta of a Creative SDK that enables the delivery of mobile apps that connect to Creative Cloud, kick-starting a new era of third party app innovation for creative developers. The company also introduced Creative Talent Search, connecting creatives around the world with job opportunities from top brands and companies. These innovations and more will be demonstrated in today’s keynote session at Adobe MAX, beginning at 9:30 a.m. PT. To view the event via a live stream, visit: www.adobe.com/go/maxkeynote.

“The pace of innovation continues to accelerate with Creative Cloud and today we are introducing a new family of mobile apps that are deeply integrated with flagship CC desktop tools like Photoshop and Illustrator, and taking mobile devices into the creative mainstream,” said David Wadhwani, senior vice president, Digital Media, Adobe. “Also, new capabilities such as Creative Talent Search show that Creative Cloud is evolving into an increasingly powerful resource for our millions of members.”

All-New Creative Profile is Member’s Creative Identity Within Creative Cloud

This Creative Cloud release includes a new Creative Profile that connects creatives to their work, to the assets they use to create, and the communities that matter to them – no matter where they are. Files, photos, colors, brushes, shapes, fonts, textstyles, graphics and any other assets are always at their fingertips. This new Creative Profile moves with creatives from app-to-app and device-to-device, so assets automatically appear when they need them, in the right context.

Mobile Apps Deliver New Creative Cloud Connections

This release includes radical new connections between essential CC desktop tools and a new family of mobile apps that extend the power of Photoshop, Illustrator, Premiere Pro and Lightroom onto mobile devices. The line-up includes:

Adobe also introduced a new category of “capture” apps to create designs and bring them into creative workflows:

These mobile apps work with all Creative Cloud plans, giving everyone – from freelancers to creatives in large organizations – access to all the benefits of a deeply integrated mobile and desktop workflow, connected via their Creative Profile. Adobe also launched the public beta of a Creative SDK that powers the delivery of new third party mobile apps that connect to Creative Cloud. Adobe Creative SDK is available at: www.creativesdk.adobe.com.

New Features for Essential CC Desktop Tools

This Creative Cloud release includes powerful new features for Adobe’s flagship creative desktop tools. Highlights include: Touch support on Windows 8 devices for key design applications; new 3D print features and enhanced Mercury Graphics Engine performance for Photoshop CC; a new Curvature tool in Illustrator CC; interactive EPUB support in InDesign CC; SVG and Synchronized Text support in Muse CC; GPU-optimized playback for viewing high resolution 4K and UltraHD footage in Premiere Pro CC; and HiDPI and new 3D support in After Effects CC. Through a member’s Creative Profile Adobe is driving frictionless creative workflows, with CC desktop tools able to access powerful new mobile apps and services. Building on the success of Creative Cloud capabilities such as file sharing, Behance and TypeKit, new services available today, include:

All-New Talent Search Connects Creatives with Job Opportunities

Adobe also launched Creative Talent Search today. Talent Search connects creatives across the globe with job opportunities from top brands and companies. Hiring managers using Talent Search are able to use advanced discovery tools to find the right talent for their job – for example, finding experts in Photoshop, who live in a specific city, and have worked in automotive design is easier than ever. Custom algorithms recommend candidates for roles and get smarter the more a recruiter uses the system. Also, public postings will advertise job opportunities to the millions of creatives on Behance. More information is available at: https://www.behance.net/talentsearch.

Pricing and Availability

Today’s updates to Creative Cloud are expected to be available to Creative Cloud members by the end of the day as part of their membership at no additional cost. The new and updated mobile apps are free to everyone. More information will be available later today at: http://www.adobe.com/creativecloud/catalog/mobile.html. To join Creative Cloud, special promotional pricing is available to customers who own Adobe Creative Suite 3 or later. Membership plans are available for individuals, students, photographers, teams, educational institutions, government agencies and enterprises. For pricing details, visit: http://www.adobe.com/creativecloud.html#buy.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Creative Cloud, Photoshop, Illustrator, Premiere Pro, Lightroom, Kuler, InDesign, Muse, After Effects, Behance, Typekit and Creative Suite are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.



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