Newbury Park, CA – October 29, 2014 –  MAXON, the leading developer of professional 3D modeling, painting, animation and rendering solutions, is pleased to announce Paul Babb, president/CEO of MAXON US, will deliver the technology keynote at the  World Animation & VFX Summit (Summit), Nov. 2 – 5, in Los Angeles. Heading into its third year, the Summit brings together studio executives, producers, agents, distributors and talent to discuss industry trends, the latest software and hardware technologies and production techniques that are shaping the future of the worldwide animation and VFX industry. This year’s Summit theme centers on “A Year of Reinvention and Renovation.”

Babb is a graphics software technology authority with more than two decades of direct industry experience in the 3D animation, visual effects and motion graphics industry. He is noted for his unlimited creative energy, progressive stance on product development and customer service, and support for education. At the Summit, he will share his thoughts on technology advances that are helping artists create cutting-edge 3D motion graphics, architectural and product visualizations, video game graphics and tips for how companies can stay competitive by engaging communities.

Session Highlight: Paul Babb,  Technology Keynote Date/Time: Tuesday, November 4, 1:15 p.m. - 2:00 p.m

MAXON  Cinema 4D, the company’s powerful 3D software suite, is revered by artists around the globe for its spectacular image quality and an intuitive, easy-to-use interface that puts professional results within reach of artists at all levels of CGI experience. Brandon Reza Parvini, creative director and co-founder of  Ghost Town Media, an LA-based interdisciplinary visual effects and design boutique, relies on Cinema 4D in its production pipeline to generate award winning work for various mediums including film, international branding, broadcast commercials and live-visuals for the world's top performers and brands including Muse, Linkin Park, Mercedes, Absolut, and others. At the Summit, Parvini will join other creative luminaries in a panel exploring the VFX and animation technologies that are shaping the industry and foster the creative process.