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Amazon FreeTime Unlimited Adds New Content from Disney, Nickelodeon, Toca Boca, Sesame Street and More

FreeTime Unlimited selection is up 6x since launch

Subscribers can enjoy thousands of new age-appropriate books, apps and videos in time for the holidays

SEATTLE — (BUSINESS WIRE) — December 18, 2014 — (NASDAQ: AMZN)—Amazon today announced thousands of new titles in Amazon FreeTime Unlimited, available in time for the holidays, including popular titles such as Disney’s Princess Story Theater and Frozen Freefall, Nickelodeon’s Teenage Mutant Ninja Turtles Roof Top Run and Dora’s Great Big World, Toca Boca’s Toca Cars and Toca Hair Salon Me, Sesame Street’s Monster at the End of This Book, Dr Seuss’ Cat in the Hat, and How the Grinch Stole Christmas! as well as over 100 other Oceanhouse media titles. FreeTime and FreeTime Unlimited are available exclusively on Fire tablets, Amazon Fire TV, and Kindle e-readers—learn more about FreeTime Unlimited at www.amazon.com/freetimeunlimited.

“We’ve worked hard to bring the best kids content to Amazon FreeTime Unlimited. Millions of kids and parents are using FreeTime and we’re thrilled to add thousands of new titles in time for the holidays,” said Nate Glissmeyer, Director, Amazon Kids and Families. “Parents tell us they love the selection in FreeTime Unlimited since it gives kids the freedom to discover and pick their next adventure. And, with new additions from Nickelodeon, Disney, Oceanhouse Media, Sesame Street and more, we can’t wait to hear what parents and kids think.”

Amazon FreeTime Unlimited now includes:

“Amazon’s FreeTime Unlimited is a great platform for our content—kids can find their favorite Sesame Street characters and instantly access all the educational and fun titles they love in a kid-friendly FreeTime user interface,” said Scott Chambers, Senior Vice President, Worldwide Media, Sesame Workshop. “We’re excited to bring more content to this platform and looking forward to continuing our work with Amazon.”

“Amazon has created innovative parental controls with FreeTime Unlimited and we’re thrilled to have Fireman Sam and Thomas & Friends titles included in the FreeTime library,” said Sid Mathur, Vice President, Brand Activation, HIT Entertainment. “Parents have come to trust our content as entertaining and safe for their kids, and with the character search feature in FreeTime Unlimited, they can quickly and easily find Fireman Sam and Thomas titles to further engage with their favorite preschool characters when and where they want.”

“As the nation’s leading nonprofit organization dedicated to helping kids thrive in a world of media and technology, we’re pleased to partner with Amazon to help raise parents’ awareness of the educational content available in its FreeTime Unlimited library,” said Amy Guggenheim Shenkan, President and COO of Common Sense Media. “Amazon’s ad-free environment and blocking of in-app purchases in FreeTime is beneficial for kids and reassuring to parents, and we commend Amazon’s commitment to providing these family-friendly features.”

Amazon FreeTime Unlimited is an all-in-one subscription for kids that offers unlimited access to thousands of kid-friendly books, movies, TV shows, educational apps, and games—all while blocking social media access and in-app purchasing so that parents don’t have unwelcomed surprises. Amazon FreeTime also includes best-in-class parental controls, allowing parents to set daily time limits or restrict certain categories—like games and video—while leaving unlimited time for reading.

In celebration of thousands of new titles coming to FreeTime Unlimited, Amazon’s Fire HD 7” Kids Edition tablet—the first tablet built from the ground up for kids (and their parents)—is now on sale for $159 (normally $189) for a limited time. Learn more about the Fire HD Kids Edition tablet at http://www.amazon.com/kids-edition-tablet.

About Amazon.com

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.



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