Five New PowerShot Digital Cameras from Canon U.S.A. Offer Functionality, Portability and Precision for Clear, Beautiful Photos and HD Video

The PowerShot SX710 HS digital camera is scheduled to be available in February 2015 for an estimated retail price of $349.99 and comes in black.

The PowerShot SX610 HS

The PowerShot SX610 HS digital camera features Wi-Fi and NFC connectivity options as well as an impressive long-zoom range in a compact point-and-shoot body. The Power Shot SX610 HS camera’s powerful 18x Optical Zoom lens (equivalent to 25-450mm) provides users with high-quality optics in a pocket-sized camera body. The PowerShot SX610 HS camera combines a 20.2-Megapixelii CMOS sensor and Canon’s DIGIC 4+ Image Processor to create the Canon HS System allowing for excellent low-light performance. With Auto Zoom mode enabled, the camera will automatically frame the subject of a shot by zooming in and out to produce a crisp, clear image with pin-sharp focus.

The PowerShot SX610 HS digital camera is scheduled to be available in February 2015 in red, white or black for an estimated retail price of $249.99.

The PowerShot ELPH 170 IS and PowerShot ELPH 160

The PowerShot ELPH 170 IS digital camera is slim and stylish boasting a 12x Optical Zoom lens (equivalent to 25-300mm) and 20-Megapixelii CCD sensor, enabling users to take photos and video that deliver a powerful and share-worthy story. With Intelligent IS, users have the ability to capture images that are virtually shake-free in a variety of shooting situations. The PowerShot ELPH 170 IS digital camera also captures crisp, smooth 720p HD video footage quickly and simply by pressing the dedicated movie button.

With Smart AUTO mode, the camera automatically chooses the optimal settings to help ensure the best possible image is taken, and with creative effects like Fisheye, Toy Camera and Monochrome users can take images to a new artistic level. For those who are constantly on the move, the camera is outfitted with ECO mode to help extend battery life allowing more photos to be taken over a longer period of time.

The PowerShot ELPH 160 digital camera also delivers high-quality imaging capabilities with a powerful 8x Optical Zoom lens (equivalent to 28-224mm) and 20-Megapixelii CCD sensor. Like the PowerShot ELPH 170 IS, the PowerShot ELPH 160 digital camera features smooth 720p HD video capabilities with a dedicated movie button, Smart AUTO mode and ECO mode to preserve battery life.

The PowerShot ELPH 170 IS digital camera is scheduled to be available in February for an estimated retail price of $149.99 in a variety of colors – blue, silver and black.

The PowerShot ELPH 160 digital camera is also scheduled to be available in February for an estimated retail price of $119.99 in four colors – black, white, silver and red.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranked third overall in U.S. patents granted in 2013�nbsp; and is one of Fortune Magazine's World’s Most Admired Companies in 2014. In 2014, Canon U.S.A. received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

�nbsp; Based on weekly patent counts issued by United States Patent and Trademark Office.

Specifications subject to change without notice.

All referenced product names, and other marks, are trademarks of their respective owners.

i For Wi-Fi connectivity: Compatible with iOS versions 6.0/6.1/7.0/7.1/8.0/8.1, Android smartphone versions 2.3.3/4.0/4.1/4.2/4.3/4.4 and Android tablet versions 4.0/4.1/4.2/4.3/4.4. Data charges may apply. With the download of the free Canon Camera Connect(Powershot SX710 HS and SX610 HS) or Canon Camera Window(PowerShot SX530 HS) app. This software helps enable you to upload images to social network services. Before uploading images, please be aware that image files may contain privacy-related information such as people and places. If necessary, please delete such information. Canon does not obtain, collect or use such images or any information included in such images through this software. For NFC connectivity: Compatible with Android devices version 4.0/4.1/4.2/4.3/4.4.

ii Image processing may cause a decrease in the number of pixels.



Contact:

Editorial:
Canon U.S.A., Inc.
Ellen Heydt, 631-330-5078
Email Contact
or
Canon U.S.A., Inc.
Leigh Nofi, 631-330-3783
Email Contact
or
Canon U.S.A. Website:
http://www.usa.canon.com
or
For sales information/customer support:
1-800-OK-CANON



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