AvailPlay by AccuStream Research advances the art of media planning by taking campaign tactics informed by technology databases off the whiteboard and into the individual user's realm by employing a team approach. Real users watch, monitor, evaluate, log, aggregate and rate ad experiences supporting digital video content.
Services are available by time increment, daypart, format (i.e. in-stream and in-banner), campaign, site, channel aggregation, in-app, desktop, mobile web, authenticated sign-in, connected device, set-top box enabled VOD or tech platform.
We scrutinize impressions for viewability, playability, spot length, inventory allocated (i.e. time based) and frequency caps, including cross-platform cap execution.
We rate and score for impression fatigue, breakage by device and format, brand creative execution, auto-play media and page position. Further, we build detailed avail mapping by site, network or channel. Current services at launch:
Digital Audio AvailPlay Monitoring and Analytics Service: A detailed audio/video avail map by predetermined programmer, site, network, channel, service, in-app, desktop or other devices.
Digital Video Ad Mapping and AvailPlay Service: Identifies where video advertising appears on any group of pre-determined publisher or programmer sites, pages, networks and channels across a range of specified devices.
Digital Video AvailPlay Monitoring and Reporting Service: In-stream video ad monitoring by campaign, site, network, programmer across any range of specified devices and viewing places; conducted with human eyes.
Digital Video Brand and Campaign AvailPlay Monitoring Service: Tell us the brands, marketers, programmers, publishers, sites, networks, services, daypart, time increments, devices and platforms (desktop, apps, VOD, authenticated sign-in) and we put our team's eyes to work on your behalf.
AvailPlay Digital Video Services by AccuStream Research delivers the "why" informing the media buy.
AccuStream Research ( http://www.accustreamresearch.com) produces investment grade reports bridging digital video, internet music radio programming, download entertainment, digital video/audio advertising/spend, video and mobile adtech platform revenue and M & A valuations, CDN and integrated media optimization software solutions revenue, performance and acquisition asset analytics, and conducts AvailPlay audience experience, digital diary and video impression monitoring services on-demand.
To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/accustream-research-launches-availplay-digital-video-impression-monitoring-diaries-campaign-and-content-analytics-services-300044716.html
SOURCE AccuStream Research
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| AccuStream Research
Paul A. Palumbo Email Contact (831) 394-1490 Web: http://www.accustreamresearch.com |