( http://www.researchandmarkets.com/research/g9f8l6/global_animation) has announced the addition of the "Global Animation Industry 2015: Strategies, Trends and Opportunities" report to their offering.

The rapid advancement of technology has made computer animation available to the masses and the animation industry is one of the fastest growing industries. The demand for animated entertainment has expanded with the increase in broadcasting hours by cable and satellite TV along with the growing popularity of the Internet. In the past, animation series were aimed at children aged nine and below. In recent years however, TV stations have been producing animation series for teenagers, adults and the whole family. Animation series like The Simpsons and King of the Hill have been successfully aired on primetime TV.

The major markets include the United States, Canada, Japan, France, Britain and Germany. Licensing operations for T-shirts, caps and other items have also been a major source of revenue for animation companies. In Japan, several successful computer games have crossed over and have become animated series like Pokemon, Monster Farm, Power Stone and Detective Conan. More broadly speaking, animation is increasingly used in video games, and movies are also increasingly reliant on animation and computer graphic special effects.

Another key trend we are witnessing is the outsourcing of animation content to Asia. This market is increasingly being tapped by North American film and television program producers. The major factor behind this shift of computer animation production to the Asia/Pacific region continues to be the availability of low cost, powerful computer animation platforms and much lower labour rates in the Asian and Pacific Rim countries compared to North America and Europe. The bulk of the outsourcing happens for 2D animation content with some amount of 3D content. 

Key Topics

1. Global Animation Industry
History and Evolution
Industry Differentiators
Industry Characteristics
ANIMATION INDUSTRY SUPPLY CHAIN
ROLE OF TECHNOLOGY
MERCHANDISING OPPORTUNITIES
DISTRIBUTION OF ANIMATION CONTENT
COMPETITIVE LANDSCAPE OF ANIMATION STUDIOS
RISKS FACED BY ANIMATION STUDIOS
DEMAND DRIVERS OF THE INDUSTRY
GLOBAL CHARACTERISTICS AND DRIVERS FOR SUCCESS
Market Opportunity
Global Animation Studios: Distribution and Capabilities

2. Animation Segments
Market Segmentation
2D ANIMATION
COMPUTER GENERATED IMAGERY (CGI)
VISUAL EFFECTS
WEB ANIMATION
CORPORATE SERVICES
Computer Games
CROSS OVER BETWEEN GAMES AND MOVIES
Computer Generated Imagery (CGI)
PRODUCING CGI ANIMATION
ADVANTAGES OF CGI ANIMATION
DISADVANTAGES OF CGI ANIMATION
INFLUENCE OF CGI ON CEL ANIMATION
CHALLENGES
CRITICAL SUCCESS FACTORS FOR CGI PRODUCTIONS
Stop Motion
Motion Capture
3D Animation Movies
KEY TRENDS, OPPORTUNITIES, FORECASTS

3. Forecasting Animation Content Demand
Animation Content demand from TV Channels in Europe
Animation Content demand from TV Channels in the US and Canada
Animation Content demand from TV Channels in Asia
Animation Content demand from TV Channels in Latin America
Animation Content demand from TV Channels in Rest of the World
Total Animation Content demand from TV Channels Worldwide
Size of the Global Animation Industry

4. Future Developments
Key predictions for the future

5. Animation Software Industry
2D Animation Software Market
Animation Workflow using 2D animation package
3D Animation Software Market
INDUSTRY OVERVIEW
3D ANIMATION SOFTWARE MARKET SEGMENTS
FREE ANIMATION SOFTWARES
PLUG-INS TO PRODUCTS
Analysis of key players in 3D Animation Software Market
MARKET SIZE
MARKET SEGMENTS
Japanese Anime Production Softwares
PROMINENCE OF 2D
RETAS - SOFTWARE FOR ANIME PRODUCTION
MANGA STUDIO - SOFTWARE FOR MANGA PRODUCTION
Proprietary 3D Softwares of Animation studios
Collaboration between Animation Studios and Software Firms

6. Animation Content Creation
Content Creation Workflow in 2D Animation
CONCEPTUALIZATION
PRE-PRODUCTION
PRODUCTION
POST-PRODUCTION
Content Creation Lead Time Calculation in 2D Animation
SCANNING AND FILTERING
INK AND PAINT
COMPOSITING AND DOPESHEET PREPARATION
Digital processing in 2D Animation
WORKFLOW PRECEEDING DIGITAL PROCESSING
Content Creation Workflow in 3D Animation
CONCEPTUALIZATION
PRE-PRODUCTION
PRODUCTION
POST-PRODUCTION
PARALLEL ACTIVITIES
Time Line of a Sample 3D production workflow
Animation Software usage in 3D Production Workflow
Animation Production Management
GOVERNANCE
TASK DIVISION AND PEOPLE ALLOCATION
TECHNOLOGY

7. Audience Dynamics
Marketing Strategies for Animation Studios
MARKETING PROGRAM
PROFILING AND TARGETING THE RIGHT AUDIENCE
Strategies for Successful Animation Films
BEST PRACTICES IN CHARACTER DESIGN
LESSONS FROM PAST MISTAKES
Profile of a 3D Animation Studio: Pixar
PIXAR'S TECHNOLOGICAL ADVANTAGE

8. Economics of Animation
Revenue break-up across distribution channels
Marketing to Exhibition
MARKETING
LICENSING
MERCHANDISING
DISTRIBUTION
EXHIBITION
Economics of Animation Copyrights
DYNAMICS OF COPYRIGHTS

9. Guidelines for Setting up an Animation Studio
Investments Needed for Setting up an Animation Studio
Specialised Hardware and Software Investments

10. Managing an Animation Studio
Key Issues of Concern
Formulating the Long Term Strategy

11. Animation Content Outsourcing
Offshore Computer Animation Production
BUSINESS AND REVENUE MODELS
Drivers

12. Animation Industry in Europe
Winds of Change
DEMAND FOR TV CONTENT
FEATURE FILM INDUSTRY IN EUROPE
MARKETING AND MERCHANDISING
Collaboration among European Studios
Drivers for Success
Trends in Europe
Germany
SIZE OF ANIMATION INDUSTRY IN GERMANY
CHANGING STRATEGIES
KEY PLAYERS IN THE INDUSTRY
UK
SIZE OF ANIMATION INDUSTRY IN THE UK
INDUSTRY SUCCESS
KEY PLAYERS IN THE INDUSTRY
Italy
SIZE OF ANIMATION INDUSTRY IN ITALY
KEY PLAYERS IN THE INDUSTRY
France
SIZE OF ANIMATION INDUSTRY IN FRANCE
KEY PLAYERS IN THE INDUSTRY
Spain
SIZE OF ANIMATION INDUSTRY IN SPAIN
KEY PLAYERS IN THE INDUSTRY
Denmark
KEY PLAYERS IN THE INDUSTRY

13. Animation Industry in USA
Market Size
Challenges
Key Trends
Production and Post-Production Market
MARKET SIZE
KEY TRENDS
Animation Value Chain

14. Asian Animation Industry
Establishment of Local Animation Industry
Early Trends in Animation Outsourcing to Asia
ANIMATION OUTSOURCING IN CHINA
ANIMATION OUTSOURCING IN INDIA
ANIMATION OUTSOURCING IN SOUTH KOREA
ANIMATION OUTSOURCING IN PHILIPPINES
ANIMATION OUTSOURCING IN TAIWAN
ANIMATION OUTSOURCING IN VIETNAM
Local Content Productions
Trend towards Co-Productions
CO-PRODUCTIONS IN JAPAN
CO-PRODUCTIONS IN CHINA
CO-PRODUCTIONS IN KOREA
CO-PRODUCTIONS IN INDIA
CO-PRODUCTIONS IN TAIWAN
CO-PRODUCTIONS IN PHILIPPINES
CO-PRODUCTIONS IN SINGAPORE
CO-PRODUCTIONS IN MALAYSIA
Popularity of Foreign Animation
Controversies Surrounding Foreign Animation
PHILIPPINES
SINGAPORE
KOREA
MALAYSIA
INDONESIA
Animation in Asian Societies
Successful Business Models
Animation Studios in Asia

15. Animation Industry in Africa
EGYPT
KENYA
ALGERIA
SENEGAL
ZIMBABWAE
NIGER
IVORY COAST
GHANA
CONGO
BURKINA FASO

16. Animation Industry in Japan
Key Trends
MARKET OVERVIEW
COLLABORATION BETWEEN JAPANESE AND OVERSEAS STUDIOS
OUTSOURCING TO OTHER COUNTRIES
SUCCESSFUL BUSINESS MODELS
CHALLENGES
Anime Exports
OVERSEAS INFLUENCE OF ANIME
Globally Successful Japanese Animes
THE POKEMON PHENOMENON
Japanese Anime Production Models
PROMINENCE OF 2D
Future Trends

17. Animation Studios in Japan
Animation Industry in South Korea
Emergence of the Industry
Functioning of Korean Animation Studios
Changing Business Models
GOING BEYOND SUBCONTRACTING
INVESTMENTS BY INDUSTRIAL GROUPS
CHANGES IN INDUSTRY STRUCTURE
SUCCESS IN OTHER COUNTRIES
Current State of the Industry
GOVERNMENT SUPPORT
COLLABORATION WITH OVERSEAS PARTNERS
KEY TRENDS
LOCAL CONTENT
Challenges
Market Opportunity
SIZE OF THE KOREAN ANIMATION INDUSTRY
Future Outlook
Animation Schools in Korea
Animation Studios in Korea

18. Animation Industry in Canada
Industry Drivers
ANIMATION FUNDING
Challenges
Strategies for Animation Studios in Canada
Data on Animation Studios in Canada

19. Animation Industry in Australia
Competition from Asian Studios
Challenges
Government Support
Strategies for Animation Studios in Australia
Animation Studios in Australia
Animation Movies in Australia
Animation Schools in Australia
Animation Studios in Australia
Animation Industry in Argentina
Key Trends
LOCAL CONTENT

20. Animation Studios in Argentina
Argentina's first 3D Animated Feature Film
Government Support
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Argentina
Data on Animation Studios in Argentina

21. Animation Industry in Brazil
Key Trends
LOCAL CONTENT
Animation Studios in Brazil
Brazil's first CGI Animated Feature Film
Brazil' first TV animation series
Government Support
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Brazil
Data on Animation Studios in Brazil
Animation Industry in Colombia

22. Animation Studios in Colombia
Key Trends
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Colombia
Data on Animation Studios in Colombia

23. Animation Industry in South Africa
Key Trends
Animation Studios in South Africa
South Africa's first Animated Feature Film
South Africa's successful 3D Feature Film
Government Support
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in South Africa
Data on Animation Studios in South Africa

24. Animation Industry in Mexico
Key Trends
LOCAL CONTENT
Animation Studios in Mexico
Animation Schools in Mexico
Mexico's 3D Animated Feature Films
Government Support
Challenges
Industry Opportunities
Industry Drivers
Strategies for Animation Studios in Mexico

For more information visit http://www.researchandmarkets.com/research/g9f8l6/global_animation

Media Contact: Laura Wood , +353-1-481-1716, Email Contact

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SOURCE Research and Markets