Table 28: US Mobile Gaming Market (2014): Preference for
Games by Game Genre (includes corresponding Graph/Chart) III-2
High Penetration of Smart Devices Drives Market Growth III-2
New-Generation LTE-Enabled Smartphones Widen Scope for
Mobile Gaming III-2
Open Market for Mobile Apps Elevates Mobile Gaming to Next
Level III-2
Gaming Monetization Picks Up Momentum III-3
Table 29: US Mobile Games Market (2014): Percentage Share
Breakdown of Revenues by Transaction Type (includes
corresponding Graph/Chart) III-3
A Demographic Profile III-3
Table 30: US Mobile Gaming Market (2014): Percentage
Breakdown of Gamers by Gender (includes corresponding
Graph/Chart) III-4

Table 31: US Mobile Gaming Market (2014): Average Spending
Per Month by Gender (includes corresponding Graph/Chart) III-4

Table 32: US Mobile Gaming Market (2014): Average Spending
Per Month by Age Group (includes corresponding Graph/Chart) III-4

Table 33: US Mobile Gaming Market (2014): Average Spending
Per Month by Mobile Platform (includes corresponding
Graph/Chart) III-4

Table 34: US Mobile Gaming Market (2014): Average Number of
Mobile Game Downloads Per Month by Gender (includes
corresponding Graph/Chart) III-5

Table 35: US Mobile Gaming Market (2014): Average Number of
Mobile Game Downloads Per Month by Age Group (includes
corresponding Graph/Chart) III-5

Table 36: US Mobile Gaming Market (2014): Average Number of
Mobile Game Downloads Per Month by Mobile Platform
(includes corresponding Graph/Chart) III-5
Product Launches III-6
Strategic Corporate Developments III-11
Select Players III-13
B.Market Analytics III-17
Table 37: US Recent Past, Current and Future Analysis for
Mobile Gaming by Device Type - Tablet and Smartphone Markets
Independently Analyzed with Annual Revenues in US$ Million
for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-17

Table 38: US Historic Review for Mobile Gaming by Device
Type - Tablet and Smartphone Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2010 through
2013 (includes corresponding Graph/Chart) III-18

Table 39: US 11-Year Perspective for Mobile Gaming by Device
Type - Percentage Share Breakdown of Revenues for Tablet and
Smartphone Markets for Years 2010, 2015 and 2020 (includes
corresponding Graph/Chart) III-19

2. CANADA III-20
A.Market Analysis III-20
Outlook III-20
B.Market Analytics III-20
Table 40: Canadian Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-20

Table 41: Canadian Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-21

Table 42: Canadian 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-22

3. JAPAN III-23
A.Market Analysis III-23
Outlook III-23
Growing Preference for Online Entertainment Market III-23
Mobile Games - A Mature Market in Japan III-23
Gacha Regulation Catalyzes Non-Gacha Games III-23
Product Launch III-24
Strategic Corporate Developments III-24
Select Players III-25
B.Market Analytics III-26
Table 43: Japanese Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-26

Table 44: Japanese Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-27

Table 45: Japanese 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-28

4. EUROPE III-29
A.Market Analysis III-29
Outlook III-29
Mobile Gaming Market - On Growth Path III-29
B.Market Analytics III-30
Table 46: European Recent Past, Current and Future Analysis
for Mobile Gaming by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Revenues in US$ Million
for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-30

Table 47: European Historic Review for Mobile Gaming by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2010 through
2013 (includes corresponding Graph/Chart) III-31

Table 48: European 11-Year Perspective for Mobile Gaming by
Geographic Region - Percentage Share Breakdown of Revenues
for France, Germany, Italy, UK, Spain, Russia and Rest of
Europe Markets for Years 2010, 2015 and 2020 (includes
corresponding Graph/Chart) III-32

Table 49: European Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-33

Table 50: European Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-34

Table 51: European 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-35

4a. FRANCE III-36
A.Market Analysis III-36
Outlook III-36
Product Launches III-36
Gameloft SA - Key Player III-37
B.Market Analytics III-38
Table 52: French Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-38

Table 53: French Historic Review for Mobile Gaming by Device
Type - Tablet and Smartphone Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2010 through
2013 (includes corresponding Graph/Chart) III-39

Table 54: French 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-40

4b. GERMANY III-41
A.Market Analysis III-41
Outlook III-41
Product Launch III-41
Strategic Corporate Developments III-41
HandyGames™ - A Major German Player III-42
B.Market Analytics III-43
Table 55: German Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-43

Table 56: German Historic Review for Mobile Gaming by Device
Type - Tablet and Smartphone Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2010 through
2013 (includes corresponding Graph/Chart) III-44

Table 57: German 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-45

4c. ITALY III-46
A.Market Analysis III-46
Outlook III-46
B.Market Analytics III-46
Table 58: Italian Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-46

Table 59: Italian Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-47

Table 60: Italian 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020