Blockdot, Inc.
DeNA Co., Ltd.
Electronic Arts, Inc.
Gameloft SA
GAMEVIL
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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW II-1
Wireless Gaming Industry: A Prelude II-1
Table 1: Global Gaming Market (2009 & 2014): Percentage Share
Breakdown of Revenue by Platform (includes corresponding
Graph/Chart) II-2
Table 2: Global Mobile Games Market (2014): Percentage Share
of Breakdown of Revenues by Genre (includes corresponding
Graph/Chart) II-2
Table 3: Mobile Gaming Penetration (As a % of Total Gamers)
in Select Leading Countries in 2014 (includes corresponding
Graph/Chart) II-3
Outlook II-3
Robust Growth in Mobile Users Drives the Gaming Market II-3
Developing Markets to Lend Traction II-4
Table 4: Global Smartphones Market - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific,
Middle East & Africa, and Latin America for Years 2009, 2013
& 2018 (includes corresponding Graph/Chart) II-5
Changing Consumer Profile of Mobile Gamers II-6
Table 5: Global Wireless Gaming Market (2014): Percentage
Breakdown of Mobile Gamers by Age Brackets- Under 18, 18-49,
and Above 50 (includes corresponding Graph/Chart) II-6
Table 6: Percentage Breakdown of Time Spent by Users on
Wireless Games by Location (includes corresponding
Graph/Chart) II-7
Table 7: Global Wireless Games Market (2014E): Percentage
Breakdown of Mobile Gamers by Gender (includes corresponding
Graph/Chart) II-7
Importance of Mobile Application Development II-7
Table 8: Average Time Spent (in Minutes) on Mobile Apps on
Smartphones & Tablets Worldwide Per User per Day: Breakdown
by Category (includes corresponding Graph/Chart) II-8
Digital Distribution: A Game Changer for Mobile Games Industry II-8
Smartphones - Shot in the Arm for Wireless Gaming Services II-9
Proliferatino of Android Mobile OS Creates Huge Opportunities
for Android Games II-10
Table 9: Global Smartphone & Tablet Market (2014): Percentage
Share Breakdown of Installed Base by Mobile OS (includes
corresponding Graph/Chart) II-10
Phablets - A Revolution Already in Place II-11
Table 10: Global Handheld Devices Market (2013 & 2015E):
Percentage Share Breakdown of Sales by Screen Size (includes
corresponding Graph/Chart) II-11
Transition from 3G to 4G/5G: A Game Changer II-12
Growing Popularity of Tablet Phones Benefits Mobile Gaming Market II-13
Table 11: Global Mobile Apps Market: Percentage Share
Breakdown of App Revenues by Device Type - Tablet and
Non-Tablet for the Years 2012 and 2016 (includes
corresponding Graph/Chart) II-13
Table 12: Global Tablet Phone Market (2016P): Percentage
Share Breakdown of Estimated Installed Base by Operating
System (includes corresponding Graph/Chart) II-14
Entertainment Apps Lead Smartphone Content II-14
Table 13: Global Mobile Internet Market (2014): Percentage
Share Breakdown of Revenues by Service Category (includes
corresponding Graph/Chart) II-14
App Store and Google Play: Key Distribution Platforms Driving
Growth II-14
App Store Vs. Google Play: A Comparative Analysis II-15
Table 14: Google Play Vs. App Store: Percentage Share of
Downloads & Spending on Gaming Apps (includes corresponding
Graph/Chart) II-16
Table 15: Availability of Best Selling Games Apps on App
Store and Google Play (As a % of Total Apps) (includes
corresponding Graph/Chart) II-16
Table 16: Percentage Share Breakdown of Apps by Category on
Google Play (includes corresponding Graph/Chart) II-17
Table 17: Percentage Share Breakdown of Apps by Category on
App Store (includes corresponding Graph/Chart) II-17
Top 5 Mobile Games on App Store in 2014 II-17
Top 5 Mobile Games on Google Play in 2014 II-18
Independent Game Developers See Light through Digital
Distribution II-18
2. KEY MARKET TRENDS & GROWTH DRIVERS II-19
Cross Platform Games Grow in Popularity II-19
Mobile Social Networking Adds Fillip to the Market II-19
Convergence - The Hot Trend II-20
Mobile Cloud-Gaming - The New Paradigm II-21
Key Benefits of Cloud Technology to Boost Internet Gaming
Platforms II-21
Economic Benefits II-21
Extreme Scalability II-22
Ubiquity II-22
Data Management Concerns Outsourced II-23
Cloud Insurance Shields from Losses II-23
Remote Access: The Real Flavor of Cloud Gaming II-23
Mobile Multiplayer Gaming - Capturing Interest II-23
Mobile 3D Games - Striking the Goldmine II-24
Mobile Messaging Services Continue to Exist II-24
Mobile Web Browsers - Gateway to "On-the-Go" Entertainment II-25
Downloadable Wireless Gaming - A Review II-26
High Proportion of Free Games Hurt Revenue II-26
3. COMPETITION II-27
Low Entry Barrier Invites Scores of New Companies II-27
Non-Gaming Enterprises Join the Fray II-27
Profile of Value Chain II-27
Mobile Gaming Ecosystem II-28
Innovative Pricing Models - The In-Thing II-28
Mobile Gaming Value Chain II-29
Consolidation of Mobile Game Publishers II-30
Table 18: Leading Players in the Global Mobile Games Market
(2014E): Percentage Share Breakdown of Revenue for EA Mobile,
Gameloft, Glu Mobile, and Others (includes corresponding
Graph/Chart) II-30
4. PRODUCT OVERVIEW II-31
Mobile Games II-31
Development of Mobile Games II-31
Mobile Game Development Vs Conventional Game Development II-31
Classification of Mobile Games II-31
Single-User Games II-31
Multi-User Games II-32
Online Games II-32
Mobile Gaming - Genre Classification II-32
Action/Combat II-32
Adventure II-32
Arcade/Parlor II-32
Casino/Gambling II-32
Puzzles II-32
Sports II-32
Trivia II-32
Standardization II-33
Types of Mobile Game Technology Standards II-33
Mobile Game Segmentation II-33
5. PRODUCT/SERVICE INNOVATIONS/ INTRODUCTIONS II-34
Glu Mobile Unveils Contract Killer: Sniper on the Google Play
and App Store II-34
GAMEVIL Rolls Out the Mark of the Dragon on Android and iOS II-34
Glu Mobile Rolls Out New Diner Dash Game II-34
GAMEVIL Unveils Legend of Master Online II-34
GAMEVIL Announces New Upcoming Global Game Titles II-34
GigaMedia Unveils Three Kingdoms Partner Mobile Strategy Card
Game II-34
GAMEVIL Releases Jackpot Madness Slots on Google Play II-34
GAMEVIL Rolls Out Akasha II-35
DeNA Releases the Pirate Bash Mobile Game II-35
GREE Unveils Dragon Realms II-35
Glu Mobile Launches Deer Hunter® 2014 for Mac II-35
GigaMedia to Launch New Casino Games II-35
GAMEVIL® Unveils Dark Avenger on Google Play II-35
GAMEVIL® Launches Colosseum Defense II-35
GAMEVIL® Releases Spawn Wars 2 on Google Play II-36
GAMEVIL® Unveils Battle Line™ on App Store II-36
DeNA Unveils Monster Match II-36
GAMEVIL Unleashes Dark Avenger on Android in China II-36
Namco Bandai Launches Soulcalibur® on App Store II-36
Glu Mobile Introduces New Contract Killer Zombies 2 II-36
SOE Introduces New Ever Quest® II: Chains of Eternity™ II-36
Glu Mobile Introduces New Fermium Game, Bombshells: Hell's Belles II-37
Glu Mobile Introduces Eternity Warriors 2 II-37
AMC and RockYou Introduces "The walking Dead Social Game" II-37
Glu Mobile Introduces Family Based Game Small Street II-37
Electronic Arts Launches Five Game-changing Developments for
FIFA 13 II-37
nWay Develops Multiplayer Browser Game, ChronoBlade II-37
Blockdot Releases Clink on Mobiles II-38
DeNA and Marvel Introduce Marvel: War of Heroes™ Card-battle Game II-38
MocoSpace Unveils New Games II-38
Tylted Launches camPAIN 2012 Game II-38
Zynga Launches Ayakashi: Ghost Guild II-38
Zynga Introduces FarmVille 2 II-38
Hasbro and Zynga Collaborate to Introduce New Range of Games II-38
Zynga Introduces ChefVille Game II-39
Zynga Unveils Matching With Friends Game II-39
Zynga Launches Hidden Chronicles II-39
Zynga Unveils Zynga API, Zynga With Friends Network and New Games II-39
Zynga Launches Zynga Slots for iPhone, iPod and iPad II-39
Zynga Launches Zombie Swipeout Mobile Social Game II-39
AOL Extends Games.com to Offer Cross-Platform Gaming II-39
Square Enix to Develop Hardware-free Action RPG II-40
Gameloft Unveils 5 Hd Games on Meadiatek's Mt6575 and Mt6577 II-40
Gameloft Introduces Uno™ to Kindle E-readers II-40
Gameloft Releases New Mobile Game 'The Amazing Spider-Man' II-40
Gameloft to Introduce New Game Titles II-40
Gameloft Launches New Games for All Age Groups II-40
HandyGames Launches 35 New Games for Nokia's Asha Range of
Mobile Phones II-41
Buffalo Launches Buffalo Connected II-41
Mind Candy and GREE to Release 2 Moshi Monsters Mobile Games II-41
Sony Mobile Launches PlayStation Mobile for Smartphones II-41
3 Austria Introduces 3OnlineSpiele II-41
GigaMedia Extends Online Games Business II-41
Hunka Technologies Introduces Fruit Chopper Game for Android
Mobiles II-41
Hunka Technologies Introduces iDino Jump II-42
DeNA and Daum Introduce Daum Mobage II-42
Jump Games Introduces Official Mobile Game on ICC T20 World Cup II-42
Pogo and Jump Games Collaborators Introduce 'Chhota Bheem:
Mice Mayhem' II-42
GAMEVIL Introduces Cartoon Wars: Blade to App Store Game Title II-42
Jump Games and Reliance Animation to Unveil Krishna Aur Kans
Mobile Game II-42
GAMEVIL Releases Legend of Master 3 Game Title to Google Play II-42
GAMEVIL® Releases Sakura Slash II-43
GAMEVIL® Launches Fishing Superstars Social Sports Game II-43
GAMEVIL® Introduces Fruit Rush Puzzle Game II-43
GAMEVIL® Unveils Cartoon Wars 2: Heroes II-43
WiStone and Gree Voice Intention to Release on Gree Platform
'War 2 Victory' MMO Strategy Game II-43
Gamevil® Releases 'Last War' for Android Users II-43
6. RECENT INDUSTRY ACTIVITY II-44
Glu Mobile Takes Over Cie Games II-44
Glu Mobile Takes Over PlayFirst II-44
Gameloft Teams Up with Marvel for New Spider-Man Mobile Game II-44
SendMe Mobile Closes its Business II-44
itsmy Discontinues Operations II-44
Glu Mobile Joins Hands with COLOPL II-44
DeNA Partners with 22cans II-45
Crytek Collaborates wtih DeNA for The Collectables Mobile Game II-45
GAMEVIL to Takeover Everple II-45
Gamevil Takes Over Com2uS II-45
Tencent to Acquire Minority Interest in Epic Games II-45
Glu Takes Over Game Spy Technology II-45
RockYou Takes Over Ryzing II-45
Glu Mobile Buys Deer Hunter® Brand-Name II-46
Tylted Enters into Partnership Agreement with Beintoo II-46
GREE Takes Over App Ant Studios II-46
GREE Partners with Four Leading North American Developers II-46
GREE Acquires Funzio II-46
NEXON Korea to Acquire Shaiya Online II-46
NEXON to Acquire inBlue.inc II-47
NEXON to Acquire Gloops II-47
DeNA Partners with Independent Social and Mobile Game Developers II-47
DeNA and NAMCO BANDAI Games Rebrand Joint Venture II-47
Santaro Acquires Social, IOS and Web Games Team II-47
Virtual Piggy Partners with Exozet II-47
7Red Signs Deal to Use Platform of Mobile Stakes II-48
Zynga Inks Exclusive Partnership Agreement with bwin.party
digital entertainment II-48
Play'n GO Inks Agreement with V&J II-48
GigaMedia's Jidi Joy Acquires Web-based Social Games
Development Team II-48
WI Harper Group Invests in Leiyoo Information Technology II-48
NetDragon to Form Joint Venture with DeNA II-48
GigaMedia Signs Agreement with South Korean Neowiz II-49
Orange Join Forces with Gameloft II-49
7. FOCUS ON SELECT GLOBAL PLAYERS II-50
Blockdot, Inc. (US) II-50
DeNA Co., Ltd. (Japan) II-50
Electronic Arts, Inc. (US) II-50
Gameloft SA (France) II-51
GAMEVIL (Korea) II-51
GREE International, Inc. (US) II-51
Glu Mobile, Inc. (US) II-52
GigaMedia Limited (China) II-52
HandyGames™ (Germany) II-53
I-play (UK) II-53
Jump Games (India) II-53
Kuju Entertainment Ltd. (UK) II-54
MocoSpace (USA) II-54
NAMCO BANDAI Games Inc. (USA) II-54
Nexon America, Inc. (US) II-54
RockYou®, Inc. (US) II-55
Sohu.com, Inc. (China) II-55
Sony Computer Entertainment, Inc. (Japan) II-55
Sony Online Entertainment LLC (US) II-55
Tylted (US) II-55
Zapak Digital Entertainment Ltd. (India) II-56
Zed (Spain) II-56
8. GLOBAL MARKET PERSPECTIVE II-57
Table 19: World Recent Past, Current and Future Analysis for
Mobile Gaming by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-57
Table 20: World Historic Review for Mobile Gaming by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenues in US$ Million for
Years 2010 through 2013 (includes corresponding Graph/Chart) II-58
Table 21: World 11-Year Perspective for Mobile Gaming by
Geographic Region/Country - Percentage Breakdown of Revenues
for US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2010, 2015 & 2020 (includes
corresponding Graph/Chart) II-59
Table 22: World Recent Past, Current and Future Analysis for
Tablet Gaming by Geographic Region/ Country - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-60
Table 23: World Historic Review for Tablet Gaming by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenues in US$ Million for
Years 2010 through 2013 (includes corresponding Graph/Chart) II-61
Table 24: World 11-Year Perspective for Tablet Gaming by
Geographic Region/Country - Percentage Breakdown of Revenues
for US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2010, 2015 & 2020 (includes
corresponding Graph/Chart) II-62
Table 25: World Recent Past, Current and Future Analysis for
Smartphone Gaming by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-63
Table 26: World Historic Review for Smartphone Gaming by
Geographic Region/ Country - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenues in US$ Million for
Years 2010 through 2013 (includes corresponding Graph/Chart) II-64
Table 27: World 11-Year Perspective for Smartphone Gaming by
Geographic Region/Country - Percentage Breakdown of Revenues
for US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2010, 2015 & 2020 (includes
corresponding Graph/Chart) II-65
III. MARKET
1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Gaming Rapidly Gaining Popularity in the US III-1
Table 28: US Mobile Gaming Market (2014): Preference for
Games by Game Genre (includes corresponding Graph/Chart) III-2
High Penetration of Smart Devices Drives Market Growth III-2
New-Generation LTE-Enabled Smartphones Widen Scope for
Mobile Gaming III-2
Open Market for Mobile Apps Elevates Mobile Gaming to Next
Level III-2
Gaming Monetization Picks Up Momentum III-3
Table 29: US Mobile Games Market (2014): Percentage Share
Breakdown of Revenues by Transaction Type (includes
corresponding Graph/Chart) III-3
A Demographic Profile III-3
Table 30: US Mobile Gaming Market (2014): Percentage
Breakdown of Gamers by Gender (includes corresponding
Graph/Chart) III-4
Table 31: US Mobile Gaming Market (2014): Average Spending
Per Month by Gender (includes corresponding Graph/Chart) III-4
Table 32: US Mobile Gaming Market (2014): Average Spending
Per Month by Age Group (includes corresponding Graph/Chart) III-4
Table 33: US Mobile Gaming Market (2014): Average Spending
Per Month by Mobile Platform (includes corresponding
Graph/Chart) III-4
Table 34: US Mobile Gaming Market (2014): Average Number of
Mobile Game Downloads Per Month by Gender (includes
corresponding Graph/Chart) III-5
Table 35: US Mobile Gaming Market (2014): Average Number of
Mobile Game Downloads Per Month by Age Group (includes
corresponding Graph/Chart) III-5
Table 36: US Mobile Gaming Market (2014): Average Number of
Mobile Game Downloads Per Month by Mobile Platform
(includes corresponding Graph/Chart) III-5
Product Launches III-6
Strategic Corporate Developments III-11
Select Players III-13
B.Market Analytics III-17
Table 37: US Recent Past, Current and Future Analysis for
Mobile Gaming by Device Type - Tablet and Smartphone Markets
Independently Analyzed with Annual Revenues in US$ Million
for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-17
Table 38: US Historic Review for Mobile Gaming by Device
Type - Tablet and Smartphone Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2010 through
2013 (includes corresponding Graph/Chart) III-18
Table 39: US 11-Year Perspective for Mobile Gaming by Device
Type - Percentage Share Breakdown of Revenues for Tablet and
Smartphone Markets for Years 2010, 2015 and 2020 (includes
corresponding Graph/Chart) III-19
2. CANADA III-20
A.Market Analysis III-20
Outlook III-20
B.Market Analytics III-20
Table 40: Canadian Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-20
Table 41: Canadian Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-21
Table 42: Canadian 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-22
3. JAPAN III-23
A.Market Analysis III-23
Outlook III-23
Growing Preference for Online Entertainment Market III-23
Mobile Games - A Mature Market in Japan III-23
Gacha Regulation Catalyzes Non-Gacha Games III-23
Product Launch III-24
Strategic Corporate Developments III-24
Select Players III-25
B.Market Analytics III-26
Table 43: Japanese Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-26
Table 44: Japanese Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-27
Table 45: Japanese 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-28
4. EUROPE III-29
A.Market Analysis III-29
Outlook III-29
Mobile Gaming Market - On Growth Path III-29
B.Market Analytics III-30
Table 46: European Recent Past, Current and Future Analysis
for Mobile Gaming by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Revenues in US$ Million
for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-30
Table 47: European Historic Review for Mobile Gaming by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2010 through
2013 (includes corresponding Graph/Chart) III-31
Table 48: European 11-Year Perspective for Mobile Gaming by
Geographic Region - Percentage Share Breakdown of Revenues
for France, Germany, Italy, UK, Spain, Russia and Rest of
Europe Markets for Years 2010, 2015 and 2020 (includes
corresponding Graph/Chart) III-32
Table 49: European Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-33
Table 50: European Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-34
Table 51: European 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-35
4a. FRANCE III-36
A.Market Analysis III-36
Outlook III-36
Product Launches III-36
Gameloft SA - Key Player III-37
B.Market Analytics III-38
Table 52: French Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-38
Table 53: French Historic Review for Mobile Gaming by Device
Type - Tablet and Smartphone Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2010 through
2013 (includes corresponding Graph/Chart) III-39
Table 54: French 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-40
4b. GERMANY III-41
A.Market Analysis III-41
Outlook III-41
Product Launch III-41
Strategic Corporate Developments III-41
HandyGames™ - A Major German Player III-42
B.Market Analytics III-43
Table 55: German Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-43
Table 56: German Historic Review for Mobile Gaming by Device
Type - Tablet and Smartphone Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2010 through
2013 (includes corresponding Graph/Chart) III-44
Table 57: German 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-45
4c. ITALY III-46
A.Market Analysis III-46
Outlook III-46
B.Market Analytics III-46
Table 58: Italian Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-46
Table 59: Italian Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-47
Table 60: Italian 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-48
4d. THE UNITED KINGDOM III-49
A.Market Analysis III-49
Outlook III-49
Mobile Games Propel Growth in the Overall Gaming Market III-49
Table 61: Most Popular mobile Phone Activity in the
UK(2014) (includes corresponding Graph/Chart) III-49
Table 62: Mobile Gaming Market in the UK (2014): Percentage
Breakdown by Gender (includes corresponding Graph/Chart) III-50
Table 63: Mobile Gaming Market in the UK (2014E):
Percentage Breakdown by Age Group (includes corresponding
Graph/Chart) III-50
Table 64: Mobile Gaming Market in the UK (2014E):
Percentage Breakdown of Number of Users by Platform
(includes corresponding Graph/Chart) III-50
Table 65: Mobile Gaming Market in the UK (2014E):
Percentage Breakdown of Number of Users by Time Spent on
Mobile Games (includes corresponding Graph/Chart) III-51
Product Launches III-51
Strategic Corporate Developments III-51
Select Players III-52
B.Market Analytics III-53
Table 66: United Kingdom Recent Past, Current and Future
Analysis for Mobile Gaming by Device Type - Tablet and
Smartphone Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-53
Table 67: United Kingdom Historic Review for Mobile Gaming
by Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-54
Table 68: United Kingdom 11-Year Perspective for Mobile
Gaming by Device Type - Percentage Share Breakdown of
Revenues for Tablet and Smartphone Markets for Years 2010,
2015 and 2020 (includes corresponding Graph/Chart) III-55
4e. SPAIN III-56
A.Market Analysis III-56
Outlook III-56
Zed - A Key Spanish Player III-56
B.Market Analytics III-57
Table 69: Spanish Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-57
Table 70: Spanish Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-58
Table 71: Spanish 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-59
4f. RUSSIA III-60
A.Market Analysis III-60
Outlook III-60
Mobile Gaming Market III-60
Table 72: Mobile Gaming Market in Russia (2014E):
Percentage Breakdown by Gender (includes corresponding
Graph/Chart) III-60
Table 73: Mobile Gaming Market in Russia (2014E):
Percentage Breakdown by Age Group (includes corresponding
Graph/Chart) III-60
Table 74: Mobile Gaming Market in Russia (2014E):
Percentage of Most Often Played Games (includes
corresponding Graph/Chart) III-61
Table 75: Mobile Gaming Market in Russia (2014E):
Percentage Share of Number of Games Installed on Smart
Phones (includes corresponding Graph/Chart) III-61
B.Market Analytics III-62
Table 76: Russian Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-62
Table 77: Russian Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-63
Table 78: Russian 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-64
4g. REST OF EUROPE III-65
A.Market Analysis III-65
Outlook III-65
Product Launches III-65
Strategic Corporate Development III-65
B.Market Analytics III-66
Table 79: Rest of Europe Recent Past, Current and Future
Analysis for Mobile Gaming by Device Type - Tablet and
Smartphone Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-66
Table 80: Rest of Europe Historic Review for Mobile Gaming
by Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-67
Table 81: Rest of Europe 11-Year Perspective for Mobile
Gaming by Device Type - Percentage Share Breakdown of
Revenues for Tablet and Smartphone Markets for Years 2010,
2015 and 2020 (includes corresponding Graph/Chart) III-68
5. ASIA-PACIFIC III-69
A.Market Analysis III-69
Outlook III-69
B.Market Analytics III-70
Table 82: Asia-Pacific Recent Past, Current and Future
Analysis for Mobile Gaming by Geographic Region - China,
India, South Korea and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Revenues in US$ Million
for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-70
Table 83: Asia-Pacific Historic Review for Mobile Gaming by
Geographic Region - China, India, South Korea and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2010 through 2013
(includes corresponding Graph/Chart) III-71
Table 84: Asia-Pacific 11-Year Perspective for Mobile Gaming
by Geographic Region - Percentage Share Breakdown of
Revenues for China, India, South Korea and Rest of
Asia-Pacific Markets for Years 2010, 2015 and 2020 (includes
corresponding Graph/Chart) III-72
Table 85: Asia-Pacific Recent Past, Current and Future
Analysis for Mobile Gaming by Device Type - Tablet and
Smartphone Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-73
Table 86: Asia-Pacific Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-74
Table 87: Asia-Pacific 11-Year Perspective for Mobile Gaming
by Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-75
5a. CHINA III-76
A.Market Analysis III-76
Outlook III-76
Growing Penetration of Smartphones and Growing Uptake of
Mobile Internet Fuel Market Growth III-76
LTE Poised to Deliver High Impact on Mobile Gaming III-76
Transition from Casual Gamers to Hardcore Gamers: The New
Market Trait III-76
Table 88: Chinese Mobile Games Market (2014): Percentage
Share Breakdown of Average Time Spending Per Day on Mobile
Games (includes corresponding Graph/Chart) III-77
Table 89: Chinese Mobile Gaming Market (2014): Percentage
Breakdown of Gamers by Gender (includes corresponding
Graph/Chart) III-77
Table 90: Chinese Mobile Gaming Market (2014): Preference
for Games by Game Genre (includes corresponding
Graph/Chart) III-77
App Stores Drive Adoption of Western Games III-78
Competitive Landscape III-78
Top Publishers Continue to Expand their Share III-78
Table 91: Leading Mobile Games Publishers in the Chinese
Android Market (2013): Percentage Share Breakdown of
Revenues for CMGE, FL Mobile, Game Comb, IDreamSky, Kunlun
and Others (includes corresponding Graph/Chart) III-78
Table 92: Leading Mobile Games Publishers in the Chinese
iOS Market (2013): Percentage Share Breakdown of Revenues
for CMGE, FL Mobile, Kunlun, Ourpalm, Rekoo and Others
(includes corresponding Graph/Chart) III-79
Developers Market Tends to Remain Fragmented III-79
Table 93: Leading Mobile Games Developers in China
(2014E): Percentage Share Breakdown of Revenues for
Linekong, Locojoy, Playcrab, Tencent, YingHan and Others
(includes corresponding Graph/Chart) III-79
Mobile Gaming Providers Market: A Concentrated One III-79
Table 94: Leading Players in the Chinese Mobile Games
Market (2014E): Percentage Share Breakdown of Revenues for
China Mobile, China Telecom, Tencent and Others (includes
corresponding Graph/Chart) III-80
Product Launches III-80
Strategic Corporate Developments III-81
Select Players III-81
B.Market Analytics III-82
Table 95: Chinese Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-82
Table 96: Chinese Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-83
Table 97: Chinese 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-84
5b. INDIA III-85
A.Market Analysis III-85
Outlook III-85
Overview III-85
Spreading Awareness - Key to Success III-85
Product Launches III-86
Select Players III-86
B.Market Analytics III-88
Table 98: Indian Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-88
Table 99: Indian Historic Review for Mobile Gaming by Device
Type - Tablet and Smartphone Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2010 through
2013 (includes corresponding Graph/Chart) III-89
Table 100: Indian 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-90
5c. SOUTH KOREA III-91
A.Market Analysis III-91
Outlook III-91
One of the Major Markets for Mobile Gaming III-91
Table 101: South Korean Mobile Gaming Market (2014):
Percentage Breakdown of Gamers by Gender (includes
corresponding Graph/Chart) III-91
Table 102: South Korean Mobile Gaming Market (2014):
Preference for Games by Game Genre (includes corresponding
Graph/Chart) III-92
Competition III-92
Table 103: Leading Players in the South Korean Mobile
Gaming Market (2014): Percentage Share Breakdown of
Revenues for Gamevil, Nexon and Others (includes
corresponding Graph/Chart) III-92
Market Sees High-Profile M&A Deals III-92
Gaming Promotion Channels: A Review III-93
Regional Market Players Look to Overseas Markets III-93
Product Launches III-93
Strategic Corporate Developments III-95
GAMEVIL - A Key Korean Player III-95
B.Market Analytics III-96
Table 104: South Korean Recent Past, Current and Future
Analysis for Mobile Gaming by Device Type - Tablet and
Smartphone Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-96
Table 105: South Korean Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-97
Table 106: South Korean 11-Year Perspective for Mobile
Gaming by Device Type - Percentage Share Breakdown of
Revenues for Tablet and Smartphone Markets for Years 2010,
2015 and 2020 (includes corresponding Graph/Chart) III-98
5d. REST OF ASIA-PACIFIC III-99
A.Market Analysis III-99
Outlook III-99
Strategic Corporate Development III-99
B.Market Analytics III-100
Table 107: Rest of Asia-Pacific Recent Past, Current and
Future Analysis for Mobile Gaming by Device Type - Tablet
and Smartphone Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-100
Table 108: Rest of Asia-Pacific Historic Review for Mobile
Gaming by Device Type - Tablet and Smartphone Markets
Independently Analyzed with Annual Revenues in US$ Million
for Years 2010 through 2013 (includes corresponding
Graph/Chart) III-101
Table 109: Rest of Asia-Pacific 11-Year Perspective for
Mobile Gaming by Device Type - Percentage Share Breakdown of
Revenues for Tablet and Smartphone Markets for Years 2010,
2015 and 2020 (includes corresponding Graph/Chart) III-102
6. LATIN AMERICA III-103
A.Market Analysis III-103
Outlook III-103
B.Market Analytics III-103
Table 110: Latin American Recent Past, Current and Future
Analysis for Mobile Gaming by Geographic Region - Brazil and
Rest of Latin America Markets Independently Analyzed with
Annual Revenues in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-103
Table 111: Latin American Historic Review for Mobile Gaming
by Geographic Region - Brazil and Rest of Latin America
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2010 through 2013 (includes corresponding
Graph/Chart) III-104
Table 112: Latin American 11-Year Perspective for Mobile
Gaming by Geographic Region - Percentage Share Breakdown of
Revenues for Brazil and Rest of Latin America Markets for
Years 2010, 2015 and 2020 (includes corresponding
Graph/Chart) III-105
Table 113: Latin American Recent Past, Current and Future
Analysis for Mobile Gaming by Device Type - Tablet and
Smartphone Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-106
Table 114: Latin American Historic Review for Mobile Gaming
by Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-107
Table 115: Latin American 11-Year Perspective for Mobile
Gaming by Device Type - Percentage Share Breakdown of
Revenues for Tablet and Smartphone Markets for Years 2010,
2015 and 2020 (includes corresponding Graph/Chart) III-108
6a. BRAZIL III-109
A.Market Analysis III-109
Outlook III-109
B.Market Analytics III-109
Table 116: Brazilian Recent Past, Current and Future
Analysis for Mobile Gaming by Device Type - Tablet and
Smartphone Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-109
Table 117: Brazilian Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-110
Table 118: Brazilian 11-Year Perspective for Mobile Gaming
by Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-111
6b. REST OF LATIN AMERICA III-112
A.Market Analysis III-112
Outlook III-112
B.Market Analytics III-112
Table 119: Rest of Latin American Recent Past, Current and
Future Analysis for Mobile Gaming by Device Type - Tablet
and Smartphone Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-112
Table 120: Rest of Latin American Historic Review for Mobile
Gaming by Device Type - Tablet and Smartphone Markets
Independently Analyzed with Annual Revenues in US$ Million
for Years 2010 through 2013 (includes corresponding
Graph/Chart) III-113
Table 121: Rest of Latin American 11-Year Perspective for
Mobile Gaming by Device Type - Percentage Share Breakdown of
Revenues for Tablet and Smartphone Markets for Years 2010,
2015 and 2020 (includes corresponding Graph/Chart) III-114
7. REST OF WORLD III-115
A.Market Analysis III-115
Outlook III-115
Strategic Corporate Development III-115
B.Market Analytics III-116
Table 122: Rest of World Recent Past, Current and Future
Analysis for Mobile Gaming by Device Type - Tablet and
Smartphone Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-116
Table 123: Rest of World Historic Review for Mobile Gaming
by Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-117
Table 124: Rest of World 11-Year Perspective for Mobile
Gaming by Device Type - Percentage Share Breakdown of
Revenues for Tablet and Smartphone Markets for Years 2010,
2015 and 2020 (includes corresponding Graph/Chart) III-118
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 85 (including Divisions/Subsidiaries - 95)
The United States (35)
Japan (8)
Europe (23)
- France (2)
- Germany (11)
- The United Kingdom (5)
- Spain (1)
- Rest of Europe (4)
Asia-Pacific (Excluding Japan) (29)
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