Greenliant Systems, Ltd.
Kingston Technology Corporation
Micron Technology, Inc.
Phison Electronics Corporation
SK Hynix Inc.
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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW II-1
An Introductory Prelude II-1
eMMC: The Mainstream Flash Memory for Mobile Devices II-1
Table 1: Global Flash Memory Market (2014): Percentage
Breakdown of Consumption by Device Type(includes
corresponding Graph/Chart) II-2
Table 2: Global Mobile Handset Flash Memory Market (2014):
Percentage Breakdown of Unit Sales by Memory Type (includes
corresponding Graph/Chart) II-2
Table 3: Global eMMC Market (2012 & 2014): Percentage
Breakdown of Unit Shipments by Memory Densities (includes
corresponding Graph/Chart) II-3
Explosive Proliferation of Smartphones Widens Market
Opportunity for eMMC II-3
Opportunity Indicator II-4
Table 4: Global Smartphones Market (2014 & 2020): Sales
Breakdown in Thousand Units by Geographic Region (includes
corresponding Graph/Chart) II-4
Table 5: Global Smartphones Market: CAGR Ranking Over
2014-2020 by Major Countries for US, Canada, Japan, France,
Germany, Italy, UK, Russia, China, India, and Brazil
(includes corresponding Graph/Chart) II-5
Table 6: Global Mobile Phones Market (2010-2016): Percentage
Breakdown of Shipments by Feature Phones and Smartphones
(includes corresponding Graph/Chart) II-5
Table 7: Average Selling Price of Smartphones in US$ for
2010, 2012 & 2014 (includes corresponding Graph/Chart) II-6
Table 8: Global Smartphone Market: Average Storage Capacity
in Gigabytes for the Years 2010 & 2015 (includes
corresponding Graph/Chart) II-6
Growing Demand for Sleeker & Thinner Mobiles Benefits eMMC II-6
Proliferation of Mobile Internet Gives a Fillip to eMMC Market II-7
Key Statistical Findings II-8
Table 9: Global Mobile Telecommunications Market (2014):
Mobile Cellular Subscriptions and Active Mobile Broadband
Subscriptions by Region for The Americas, Europe, CIS
Countries, Asia-Pacific, The Middle East, and Africa II-8
Table 10: Monthly Mobile Data Traffic (in MB) for
Smartphones, Mobile PCs and Tablets (2014 & 2020) (includes
corresponding Graph/Chart) II-8
Table 11: Percentage Breakdown of Mobile Data Consumption in
Smartphones by Application for the Year 2014 (includes
corresponding Graph/Chart) II-9
Table 12: Percentage Breakdown of Mobile Data Consumption in
Tablets by Application for the Year 2014 (includes
corresponding Graph/Chart) II-9
LTE: A Key Driver of Mobile Data Traffic & the Need for Data
Storage II-9
Opportunity Indicators II-10
Table 13: World Market for Mobile Handsets by Technology -
Percentage Breakdown of Annual Sales Volume for 2G, 2.5G,
3G, 3.5G, and 3.9G/4G Enabled Handsets for Years 2013 & 2015
(includes corresponding Graph/Chart) II-10
Table 14: Global LTE Devices Market: Percentage Breakdown of
Unit Shipments by Geographic Region for years 2013 and 2015
(includes corresponding Graph/Chart) II-11
Table 15: Global LTE Devices Market (2013 & 2015):
Percentage Breakdown of Volume Shipments by Device Type
(includes corresponding Graph/Chart) II-12
Table 16: Leading Players in the Global LTE Smartphones
Market (2014): Percentage Breakdown of Volume Shipments for
apple, LG, Samsung, Sony and Others (includes corresponding
Graph/Chart) II-12
Rapid Proliferation of the Android Platform Spurs Growth II-13
Table 17: Global Mobile OS Market (2014 & 2020): Percentage
Breakdown of Unit Sales by Operating System (includes
corresponding Graph/Chart) II-14
Preloaded Applications Drive Demand for Higher Storage
Capacity in Smartphones II-14
Increasing Adoption of Tablets Drives Developments in eMMC Market II-15
Expanding Applications to Benefit the Market II-15
Automotive Industry: An Emerging Application Area II-16
Table 18: Increasing Electronic Content in Automobiles: A
Comparative Analysis of Electronic Component & Software Value
As a Percentage of Total Vehicle Value for Years 1975, 2000 &
2012 (includes corresponding Graph/Chart) II-17
eMMC Eats into SD Cards' Market Share II-18
Table 19: Global Mobile Storage Devices Market (2013 & 2015):
Percentage Breakdown of Unit Shipments by Storage Device Type
for SD Cards & eMMC (includes corresponding Graph/Chart) II-18
Updated v5.1 Specification Extends the Proficiency of the eMMC
System II-19
Emergence of Universal Flash Storage (UFS): A Threat to Reckon
With II-19
eMMC Vs. UFS: A Comparative Analysis II-20
Growing Image of UFS as the New Generation Mobile Device
Storage Bothers eMMC II-20
eMMC to Focus on Low to Medium-Priced Smartphones Amid
Looming Threat from UFS in High-End Segment II-21
Early Stage Status of UFS to Help eMMC Keep Growth Intact in
the Near-Term II-22
Market Share Analysis II-22
Table 20: Leading Players in the Global eMMC/eMCP Market
(2014): Percentage Breakdown of Dollar Sales for Kingston,
Micron, Samsung Electronics, SanDisk, SK Hynix, Toshiba and
Others (includes corresponding Graph/Chart) II-22
Market Outlook II-22
2. PRODUCT OVERVIEW II-23
Embedded Multimedia Card (eMMC): A Definition II-23
Characteristics of eMMC II-23
eMMC Packets and Responses II-24
eMMC Standards II-24
eMMC Specifications at a Glance II-25
End Use Applications II-26
3. PRODUCT INNOVATIONS/INTRODUCTIONS II-27
Silicon Motion Technology Rolls Out Ultra-High Performance
SATA 6Gb/s FerriSSD® and Single-Package Ferri-eMMC™ Embedded
Memory Solutions II-27
Micron Technology Unveils e•MMC 5.0 Memory for Automotive
Storage Applications II-27
Toshiba America Electronic Launches New Class of e-MMC™
Embedded NAND Flash Memory Products II-27
Spansion Unveils New Family of Industrial-Grade e.MMC NAND
Memory Products II-27
Arasan Chip Systems Unveils eMMC v5.0 Total IP Solution II-27
Micron Technology Launches 128-Gigabit NAND Flash Memory Device II-28
SanDisk Announces iNAND Extreme™ EFD's Support for NVIDIA®
Tegra 4-based Tablet Reference Designs II-28
Arasan Chip Systems to Upgrade Devices to Support e-MMC 5.0
Specification II-28
SanDisk Launches High-End eMMC Cards II-28
Micron Technology Introduces e-MMC Solutions for Automotive
Industry II-28
SanDisk Unveils 128-Gigabit NAND Flash Memory Chip II-28
SanDisk to Fabricate iNAND Ultra Devices with 19nm Process
Technology II-29
Toshiba Unveils 19nm Generation 128GB NAND Flash Chip II-29
Samsung Launches New Flash-Friendly File-System II-29
Transcend Introduces eMMC Solution II-29
Samsung Electronics Commences Production of High Density eMMC
Pro Cards II-29
4. RECENT INDUSTRY ACTIVITY II-30
Greenliant Systems Commences Production of eMMC NANDrive™ SSDs II-30
LFoundry to Acquire Italy-Based Manufacturing Plant of Micron
Technology II-30
Samsung Commences Mass Production of eMMC PRO 5.0 Chips II-30
Samsung Electronics Takes Over NVELO II-30
SK Hynix to Takeover Link_A_Media Devices II-30
5. FOCUS ON SELECT PLAYERS II-31
Greenliant Systems, Ltd. (US) II-31
Kingston Technology Corporation (US) II-31
Micron Technology, Inc. (US) II-31
Phison Electronics Corporation (Taiwan) II-32
SK Hynix Inc. (South Korea) II-32
Samsung Electronics (South Korea) II-32
SanDisk Corporation (USA) II-33
Silicon Motion Technology Corp. (Taiwan) II-33
Toshiba America Electronic Components, Inc. (US) II-34
6. GLOBAL MARKET PERSPECTIVE II-35
Table 21: Global Recent Past, Current & Future Analysis for
eMMC by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, and Rest of World Markets Independently Analyzed
with Unit Shipments in Thousands for Years 2014 through 2020
(includes corresponding Graph/Chart) II-35
Table 22: Global Historic Review for eMMC by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific, and Rest of World
Markets Independently Analyzed with Unit Shipments in
Thousands for Years 2010 through 2013 (includes corresponding
Graph/Chart) II-36
Table 23: Global 11-Year Perspective for eMMC by Geographic
Region - Percentage Share Breakdown of Unit Shipments for US,
Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) II-37
Table 24: Global Recent Past, Current & Future Analysis for
eMMC in Automobiles by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, and Rest of World Markets Independently
Analyzed with Unit Shipments in Thousands for Years 2014
through 2020 (includes corresponding Graph/Chart) II-38
Table 25: Global Historic Review for eMMC in Automobiles by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
and Rest of World Markets Independently Analyzed with Unit
Shipments in Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) II-39
Table 26: Global 11-Year Perspective for eMMC in Automobiles
by Geographic Region - Percentage Share Breakdown of Unit
Shipments for US, Canada, Japan, Europe, Asia-Pacific, and
Rest of World Markets for Years 2010, 2015 & 2020 (includes
corresponding Graph/Chart) II-40
Table 27: Global Recent Past, Current & Future Analysis for
eMMC in Mobile Phones by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, and Rest of World Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2014 through 2020 (includes corresponding Graph/Chart) II-41
Table 28: Global Historic Review for eMMC in Mobile Phones by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
and Rest of World Markets Independently Analyzed with Unit
Shipments in Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) II-42
Table 29: Global 11-Year Perspective for eMMC in Mobile Phones
by Geographic Region - Percentage Share Breakdown of Unit
Shipments for US, Canada, Japan, Europe, Asia-Pacific, and
Rest of World Markets for Years 2010, 2015 & 2020 (includes
corresponding Graph/Chart) II-43
Table 30: Global Recent Past, Current & Future Analysis for
eMMC in Tablets by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, and Rest of World Markets Independently
Analyzed with Unit Shipments in Thousands for Years 2014
through 2020 (includes corresponding Graph/Chart) II-44
Table 31: Global Historic Review for eMMC in Tablets by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
and Rest of World Markets Independently Analyzed with Unit
Shipments in Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) II-45
Table 32: Global 11-Year Perspective for eMMC in Tablets by
Geographic Region - Percentage Share Breakdown of Unit
Shipments for US, Canada, Japan, Europe, Asia-Pacific, and
Rest of World Markets for Years 2010, 2015 & 2020 (includes
corresponding Graph/Chart) II-46
Table 33: Global Recent Past, Current & Future Analysis for
eMMC in Other Applications by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, and Rest of World Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2014 through 2020 (includes corresponding Graph/Chart) II-47
Table 34: Global Historic Review for eMMC in Other
Applications by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, and Rest of World Markets Independently Analyzed
with Unit Shipments in Thousands for Years 2010 through 2013
(includes corresponding Graph/Chart) II-48
Table 35: Global 11-Year Perspective for eMMC in Other
Applications by Geographic Region - Percentage Share Breakdown
of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific,
and Rest of World Markets for Years 2010, 2015 & 2020
(includes corresponding Graph/Chart) II-49
III. MARKET
1. THE UNITED STATES III-1
A.MARKET ANALYSIS III-1
Increasing Electronics per Household Offers Scope for Growth III-1
Outlook III-1
Product Launches III-2
Strategic Corporate Developments III-4
Select Players III-4
B.Market Analytics III-7
Table 36: US Recent Past, Current & Future Analysis for eMMC
by Application - Automobiles, Mobile Phones, Tablets, and
Other Markets Independently Analyzed with Unit Shipments in
Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-7
Table 37: US Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-8
Table 38: US 11-Year Perspective for eMMC by Application -
Percentage Share Breakdown of Unit Shipments for
Automobiles, Mobile Phones, Tablets, and Other Markets for
Years 2010, 2015 & 2020(includes corresponding Graph/Chart) III-9
2. CANADA III-10
Market Analysis III-10
Table 39: Canadian Recent Past, Current & Future Analysis
for eMMC by Application - Automobiles, Mobile Phones,
Tablets, and Other Markets Independently Analyzed with Unit
Shipments in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-10
Table 40: Canadian Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-11
Table 41: Canadian 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-12
3. JAPAN III-13
A.Market Analysis III-13
Outlook III-13
Product Launch III-13
B.Market Analytics III-14
Table 42: Japanese Recent Past, Current & Future Analysis
for eMMC by Application - Automobiles, Mobile Phones,
Tablets, and Other Markets Independently Analyzed with Unit
Shipments in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-14
Table 43: Japanese Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-15
Table 44: Japanese 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-16
4. EUROPE III-17
Market Analysis III-17
Table 45: Europe Recent Past, Current & Future Analysis for
eMMC by Geographic Region - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Unit Shipments in Thousands for Years 2014
through 2020 (includes corresponding Graph/Chart) III-18
Table 46: Europe Historic Review for eMMC by Geographic
Region - France, Germany, Italy, UK, Spain, Russia and Rest
of Europe Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-19
Table 47: Europe 11-Year Perspective for eMMC by Geographic
Region - Percentage Share Breakdown of Unit Shipments for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-20
Table 48: Europe Recent Past, Current & Future Analysis for
eMMC by Application - Automobiles, Mobile Phones, Tablets,
and Other Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-21
Table 49: Europe Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-22
Table 50: Europe 11-Year Perspective for eMMC by Application -
Percentage Share Breakdown of Unit Shipments for
Automobiles, Mobile Phones, Tablets, and Other Markets for
Years 2010, 2015 & 2020 (includes corresponding Graph/Chart) III-23
4a. FRANCE III-24
Market Analysis III-24
Table 51: French Recent Past, Current & Future Analysis for
eMMC by Application - Automobiles, Mobile Phones, Tablets,
and Other Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-24
Table 52: French Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-25
Table 53: French 11-Year Perspective for eMMC by Application -
Percentage Share Breakdown of Unit Shipments for
Automobiles, Mobile Phones, Tablets, and Other Markets for
Years 2010, 2015 & 2020 (includes corresponding Graph/Chart) III-26
4b. GERMANY III-27
Market Analysis III-27
Table 54: German Recent Past, Current & Future Analysis for
eMMC by Application - Automobiles, Mobile Phones, Tablets,
and Other Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-27
Table 55: German Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-28
Table 56: German 11-Year Perspective for eMMC by Application -
Percentage Share Breakdown of Unit Shipments for
Automobiles, Mobile Phones, Tablets, and Other Markets for
Years 2010, 2015 & 2020 (includes corresponding Graph/Chart) III-29
4c. ITALY III-30
A.Market Analysis III-30
Outlook III-30
Corporate Development III-30
B.Market Analytics III-31
Table 57: Italian Recent Past, Current & Future Analysis for
eMMC by Application - Automobiles, Mobile Phones, Tablets,
and Other Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-31
Table 58: Italian Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-32
Table 59: Italian 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-33
4d. THE UNITED KINGDOM III-34
Market Analysis III-34
Table 60: UK Recent Past, Current & Future Analysis for eMMC
by Application - Automobiles, Mobile Phones, Tablets, and
Other Markets Independently Analyzed with Unit Shipments in
Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-34
Table 61: UK Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-35
Table 62: UK 11-Year Perspective for eMMC by Application -
Percentage Share Breakdown of Unit Shipments for
Automobiles, Mobile Phones, Tablets, and Other Markets for
Years 2010, 2015 & 2020 (includes corresponding Graph/Chart) III-36
4e. SPAIN III-37
Market Analysis III-37
Table 63: Spanish Recent Past, Current & Future Analysis for
eMMC by Application - Automobiles, Mobile Phones, Tablets,
and Other Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-37
Table 64: Spanish Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-38
Table 65: Spanish 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-39
4f. RUSSIA III-40
Market Analysis III-40
Table 66: Russian Recent Past, Current & Future Analysis for
eMMC by Application - Automobiles, Mobile Phones, Tablets,
and Other Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-40
Table 67: Russian Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-41
Table 68: Russian 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-42
4g. REST OF EUROPE III-43
Market Analysis III-43
Table 69: Rest of Europe Recent Past, Current & Future
Analysis for eMMC by Application - Automobiles, Mobile
Phones, Tablets, and Other Markets Independently Analyzed
with Unit Shipments in Thousands for Years 2014 through 2020
(includes corresponding Graph/Chart) III-43
Table 70: Rest of Europe Historic Review for eMMC by
Application - Automobiles, Mobile Phones, Tablets, and Other
Markets Independently Analyzed with Unit Shipments in
Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-44
Table 71: Rest of Europe 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-45
5. ASIA-PACIFIC III-46
Market Analysis III-46
Table 72: Asia-Pacific Recent Past, Current & Future
Analysis for eMMC by Geographic Region - China, South Korea,
Taiwan, and Rest of Asia-Pacific Markets Independently
Analyzed with Unit Shipments in Thousands for Years 2014
through 2020 (includes corresponding Graph/Chart) III-46
Table 73: Asia-Pacific Historic Review for eMMC by
Geographic Region - China, South Korea, Taiwan, and Rest of
Asia-Pacific Markets Independently Analyzed with Unit
Shipments in Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-47
Table 74: Asia-Pacific 11-Year Perspective for eMMC by
Geographic Region - Percentage Share Breakdown of Unit
Shipments for China, South Korea, Taiwan, and Rest of
Asia-Pacific Markets for Years 2010, 2015 & 2020 (includes
corresponding Graph/Chart) III-48
Table 75: Asia-Pacific Recent Past, Current & Future
Analysis for eMMC by Application - Automobiles, Mobile
Phones, Tablets, and Other Markets Independently Analyzed
with Unit Shipments in Thousands for Years 2014 through 2020
(includes corresponding Graph/Chart) III-49
Table 76: Asia-Pacific Historic Review for eMMC by
Application - Automobiles, Mobile Phones, Tablets, and Other
Markets Independently Analyzed with Unit Shipments in
Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-50
Table 77: Asia-Pacific 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-51
5a. CHINA III-52
Market Analysis III-52
Table 78: Chinese Recent Past, Current & Future Analysis for
eMMC by Application - Automobiles, Mobile Phones, Tablets,
and Other Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-52
Table 79: Chinese Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-53
Table 80: Chinese 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-54
5b. SOUTH KOREA III-55
A.Market Analysis III-55
Outlook III-55
Product Launches III-55
Corporate Development III-55
Select Players III-56
B.Market Analytics III-57
Table 81: South Korean Recent Past, Current & Future
Analysis for eMMC by Application - Automobiles, Mobile
Phones, Tablets, and Other Markets Independently Analyzed
with Unit Shipments in Thousands for Years 2014 through 2020
(includes corresponding Graph/Chart) III-57
Table 82: South Korean Historic Review for eMMC by
Application - Automobiles, Mobile Phones, Tablets, and Other
Markets Independently Analyzed with Unit Shipments in
Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-58
Table 83: South Korean 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-59
5c. TAIWAN III-60
A.Market Analysis III-60
Outlook III-60
Product Launch III-60
Select Players III-60
B.Market Analytics III-61
Table 84: Taiwan Recent Past, Current & Future Analysis for
eMMC by Application - Automobiles, Mobile Phones, Tablets,
and Other Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-61
Table 85: Taiwan Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-62
Table 86: Taiwan 11-Year Perspective for eMMC by Application -
Percentage Share Breakdown of Unit Shipments for
Automobiles, Mobile Phones, Tablets, and Other Markets for
Years 2010, 2015 & 2020 (includes corresponding Graph/Chart) III-63
5d. REST OF ASIA-PACIFIC III-64
Market Analysis III-64
Table 87: Rest of Asia-Pacific Recent Past, Current & Future
Analysis for eMMC by Application - Automobiles, Mobile
Phones, Tablets, and Other Markets Independently Analyzed
with Unit Shipments in Thousands for Years 2014 through 2020
(includes corresponding Graph/Chart) III-64
Table 88: Rest of Asia-Pacific Historic Review for eMMC by
Application - Automobiles, Mobile Phones, Tablets, and Other
Markets Independently Analyzed with Unit Shipments in
Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-65
Table 89: Rest of Asia-Pacific 11-Year Perspective for eMMC
by Application - Percentage Share Breakdown of Unit
Shipments for Automobiles, Mobile Phones, Tablets, and Other
Markets for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-66
6. REST OF WORLD III-67
Market Analysis III-67
Table 90: Rest of World Recent Past, Current & Future
Analysis for eMMC by Application - Automobiles, Mobile
Phones, Tablets, and Other Markets Independently Analyzed
with Unit Shipments in Thousands for Years 2014 through 2020
(includes corresponding Graph/Chart) III-67
Table 91: Rest of World Historic Review for eMMC by
Application - Automobiles, Mobile Phones, Tablets, and Other
Markets Independently Analyzed with Unit Shipments in
Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-68
Table 92: Rest of World 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-69
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 20 (including Divisions/Subsidiaries - 21)
The United States (9)
Japan (1)
Asia-Pacific (Excluding Japan) (11)
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