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Maxim Integrated Collaborates with NVIDIA® on DRIVE™ CX and PX Platforms for Automotive Infotainment and Piloted Driving Solutions

Maxim brings expertise in high-performance analog integration to NVIDIA automotive platforms.

SAN JOSE, Calif., July 29, 2015 — (PRNewswire) —  Maxim Integrated Products, Inc. (NASDAQ: MXIM), a leader in high-performance analog integration, has collaborated with NVIDIA to enable the analog blocks on automotive infotainment and advanced driver assistance systems (ADAS) for NVIDIA's DRIVE CX (cockpit) and PX (piloted driving) platforms.

Maxim Integrated collaborates with NVIDIA on infotainment and piloted driving solutions.

Growing demand for technology in mobile applications has changed how consumers interact with each other and the world around them. This heightened expectation for advanced user experience is also influencing how automakers architect their infotainment systems to stay competitive with technology trends. To address concerns raised about the impact that these interactive technologies will have on driver distraction, automakers have increased their focus on safety requirements within entertainment platforms. This balance between infotainment and ADAS is one of the foremost challenges facing today's automotive ecosystem.

To meet this safety-in-entertainment challenge, NVIDIA has developed complex automotive system-on-chips (SoCs) which are digital supercomputers capable of driving multiple functions with unique parallel processing architecture and large computing power. Maxim leverages its experience in automotive and its wide product portfolio to address three key analog IC factors that cannot be neglected in any system-level design: heat, size, and efficiency.

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About Maxim Integrated
Maxim is the leader in analog integration. From mobile to industrial solutions, we're making analog smaller, smarter, and more energy efficient. Learn more at http://www.maximintegrated.com.  

Contact:

Ferda Millan


408-601-5429


Ferda.Millan@maximintegrated.com

 

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To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/maxim-integrated-collaborates-with-nvidia-on-drive-cx-and-px-platforms-for-automotive-infotainment-and-piloted-driving-solutions-300118690.html

SOURCE Maxim Integrated Products, Inc.

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Maxim Integrated Products, Inc.
Web: http://www.maximintegrated.com