Apple Introduces iPhone SE — The Most Powerful Phone with a Four-inch Display

— iPhone SE will be available in early April in Albania, Andorra, Austria, Bahrain, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Guernsey, Jersey, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Maldives, Malta, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Turkey and UAE.

— Apple-designed accessories including leather cases in black and midnight blue will be available for $39 (US), and Lightning® Docks in color-matched metallic finishes are currently available from Apple’s retail stores and Apple.com for $49 (US).

– Every customer who buys iPhone SE from Apple will be offered free Personal Setup, in-store or online, to help them customize their iPhone by setting up email, showing them new apps from the App Store® and more.

– Anyone who wants to learn more about iPhone SE or iOS 9 can register for the free workshops offered at every Apple Store®.

* Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see www.apple.com/iphone/lte.

** Prices are rounded to nearest dollar and are based on 24 monthly installment payments. Qualified customers only with eligible credit card. Two-year loan required. First installment payment, full taxes and activation fees may be due at sale. Carrier terms and other terms and eligibility may apply.

*** Prices are rounded to nearest dollar and are based on 24 monthly installment payments. Requires trade-in of iPhone 5s in full working condition. Trade-in values and monthly pricing for devices will vary based on the condition and model of your smartphone trade-in. Trade Up with Installments is only available to qualified US customers with eligible credit card. Two-year loan required. First installment payment and full taxes due at sale. Full terms apply.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:

NOTE TO EDITORS: For additional information visit Apple’s PR website ( www.apple.com/pr), or call Apple’s Media Helpline at (408) 974-2042.

© 2016 Apple Inc. All rights reserved. Apple, the Apple logo, iPhone, iSight, Live Photos, Touch ID, Apple Pay, FaceTime, Siri, Night Shift, Retina, Mac, iPad, iMovie, True Tone, Lightning, App Store and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.



Contact:

Apple
Alex Kirschner, 408-974-2479
Email Contact
Teresa Brewer, 408-974-6851
Email Contact



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