PrecisionHawk and DJI Deliver Easy-to-Use Drone and Data Packages for Farmers

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RALEIGH, NC--(Marketwired - May 03, 2016) - PrecisionHawk and DJI, global leaders in the unmanned aerial vehicle (UAV) space, announced Tuesday an exclusive partnership to offer the agriculture market with a complete agricultural analytics solution by linking DJI's commercial-grade drone hardware to PrecisionHawk's drone software platform, DataMapper. This first-of-its-kind partnership allows PrecisionHawk and DJI to set the new standard for UAV remote sensing within agriculture.
"Farmers need real-time information about their crops, their fields and their harvests, and DJI and PrecisionHawk are working together to give them what they need," said Michael Perry, DJI's Director of Strategic Partnerships. "We are excited to make collecting and analyzing aerial data easier and more cost-effective than ever, because putting this technology within reach of working farmers will help them as well as everyone who relies on the crops they produce."
DJI's market-leading UAV platforms such as the Matrice M100 and M600 series allow for extensive customization, providing the flexibility to monitor crops, carry advanced sensors or accomplish other tasks specific to each mission. The combined package will also include the new DataMapper Inflight app for data collection and a one-year subscription to DataMapper for data management and analysis. The pairing of industry-leading UAV hardware with the best-in-class analytics platform enables agriculture professionals to concentrate on what's important: identifying crop stress and maximizing yields.

"This partnership is bringing the best of both worlds to the agriculture industry," said Patrick Lohman, VP Partnerships at PrecisionHawk. "By combining our strengths -- DJI's world-renowned hardware and PrecisionHawk's seamless software tools that bridge the gap from flight to geospatial data analysis -- we are effectively eliminating any major barriers to entry and allowing the industry to begin adopting this technology in their everyday workflows on a broader scale."

With the DataMapper Inflight app, a user can easily create a flight plan and autonomously collect geospatial data. The images are viewable within DataMapper where they are processed into 2D and 3D maps and ready for further analysis. Users also have access to DataMapper's library of analysis algorithms that provide detailed information around the major decisions a farmer makes throughout the season: optimizing inputs, reacting to threats, improving variable rate, increasing efficiency of crop scouting and estimating yield.

"We believe that in order to promote widespread adoption of this technology we need to build products and partnerships that empower the user," Lohman continued. "In an effort to do so, the DataMapper Inflight app is now compatible with the entire line of DJI hardware to make it easier and more accessible than ever to collect actionable, aerial data."

The new DataMapper Inflight app will be available for download on iOS and Android.

About PrecisionHawk Inc.

PrecisionHawk is a terrestrial data acquisition and analysis company founded in 2010. The company provides an end-to-end solution using Unmanned Aerial Vehicles (UAVs) for data collection and analysis software tools to deliver better business intelligence to clients across a wide range of civilian industries. PrecisionHawk also owns terrestrial data software, DataMapper, satellite imagery provider, Terraserver, and the Low Altitude Traffic and Airspace Safety platform for drones, LATAS. A privately held company based in Raleigh, NC and Toronto, Canada, PrecisionHawk's investors include Intel Capital, Millennium Technology Value Partners, Verizon Ventures, a subsidiary of USAA, NTT Docomo Ventures, Yamaha Motor, DuPont and Indiana University's Innovate Indiana Fund. More information about PrecisionHawk can be found at www.precisionhawk.com or on Twitter @PrecisionHawk.

About DJI

DJI is a global leader in developing and manufacturing innovative drone and camera technology for humanitarian, commercial and recreational use. DJI was founded and is run by people with a passion for remote-controlled helicopters and experts in flight-control technology and camera stabilization. The company is dedicated to making aerial photography and filmmaking equipment and platforms more reliable and easier to use for creators and innovators around the world. DJI's global operations currently span North America, Europe and Asia, and its revolutionary products and solutions have been chosen by customers in over 100 countries; for applications in film, advertising, journalism, construction, industrial inspection, search and rescue, firefighting, farming, and many other industries.

For more information, visit DJI online: www.dji.com

Subscribe to our YouTube Channel: www.youtube.com/DJI

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    PrecisionHawk Contact:
    
Lia Reich
Sr. Director Communications

Email Contact
919-590-9280
@LiaReich