Company to Showcase Cinema 4D Software Innovation in Design; Acclaimed 3D Motion Designer, EJ Hassenfratz, to Lead Session on Adding 3D to 2D Animation Workflow

Newbury Park, CA – May 16, 2016 – MAXON, the industry-leading developer of professional 3D modeling, painting, animation and rendering solutions, is pleased to return as a sponsor and exhibitor at HOW Design Live, the premier event for designers and creative professionals that offers practical knowledge, skill building presentations, networking and inspiration covering the latest topics in design, marketing and branding. The conference takes place May 19 – 23, 2016 at the Georgia World Congress Center in Atlanta.

At the MAXON Booth
Conference attendees and members of the press are invited to stop by the MAXON exhibitor booth #322 where team members will showcase the power and versatility of Cinema 4D Release 17, its industry-leading 3D software solution known for spectacular image quality and an intuitive, easy-to-use interface. Cinema 4D puts professional results within reach of designers at all levels of CGI experience and is used to create high-end 3D images and animations for projects in broadcast motion graphics, print illustration, film/video/game design, multimedia, product design, and more. The MoGraph toolset in Cinema 4D sets the industry standard for procedural animation, camera matching and numerous other proven features for modeling, animation and rendering, giving designers the tools to create everything from flying logos to abstract effects.

Cinema 4D also offers unmatched integration into Adobe® After Effects® CC. At HOW, the company will also show recent updates to Cineware, a live 3D pipeline -- available since 2013 -- that delivers seamless integration and simplifies the creative process between Cinema 4D and After Effects CC, and Cinema 4D Lite, a light yet feature-rich version of the Cinema 4D toolset that launches directly from within After Effects CC.

Session with Motion Designer EJ Hassenfratz
EJ Hassenfratz, Emmy Award-winning Creative Director at Eyedesyn and sought after Cinema 4D tutorial instructor, will be among the notable visual design leaders presenting at this year’s conference. “The HOW Design Conference is all about gathering creative inspiration to make you think of things in a different light,” says Hassenfratz. “As a designer, my skill set is always evolving and I’m excited to be representing MAXON at this year’s conference to share my enthusiasm and experience with illustrators and designers about ways they can easily explore Cinema 4D to add a new level of dimensionality into their creative workflow.”

Session Title: “Adding 3D To Your Design Workflow Using Cinema 4D”
During this session, Hassenfratz will discuss how designers can add 3D to an existing 2D animation workflow and expand one’s skill set and client base by utilizing the tools in MAXON Cinema 4D. Topics covered include how to turn 3D objects into illustrative 2D style assets, how to utilize the time saving tools in Cinema 4D, Cinema 4D’s integrated workflow with Adobe After Effects, and more. Further details here.
Date: Saturday, May 21 -- 11:30 am – 12:15 pm

MAXON Booth Location
The MAXON booth #322 at HOW Design Live 2016 is located as follows:

Georgia World Congress Center
285 Andrew Young International Blvd NW
Atlanta, GA 30313

HOW Design Live Exhibit Hall Hours
Thursday, May 19 – 7:00 pm – 9:00 pm (Opening Reception and Exhibit Hall)
Friday, May 20 – 8:00 am – 9:00 am / 12:00 pm – 2:00 pm / 6:30 pm – 7:30 pm
Saturday, May 21 – 8:00 am – 9:00 am / 12:00 pm – 7:30 pm
Sunday, May 22 – 8:00 am – 9:00 am / 12:00 pm – 1:45 pm

MAXON Web Resources
Additional information on MAXON can be obtained as follows:
Website: www.maxon.net
Facebook: https://www.facebook.com/maxon3d
Twitter: https://twitter.com/maxon3d
YouTube: http://www.youtube.com/user/MaxonC4D
LinkedIn: http://www.linkedin.com/company/791366
Google+: https://plus.google.com/116159295936876913625/posts

Media Contacts:
Vicky Gray-Clark
Ambient PR
Email Contact
408-318-1980