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Whoa! CES 2017 Opens with Next-Generation Innovation

World’s largest innovation event kicks off with record-breaking CES Unveiled, preshow Media Days and NVIDIA keynote

LAS VEGAS — (BUSINESS WIRE) — January 5, 2017 — CES® 2017 officially opened its doors today, celebrating the show’s 50th anniversary with a recording-breaking exhibit floor spanning more than 2.6 million net square feet. More than 3,800 companies will launch innovative products this week at CES, including an unprecedented 600 startups in Eureka Park. Owned and produced by the Consumer Technology Association (CTA)TM, CES 2017 runs through Sunday, January 8, in Las Vegas, Nevada.

“What an incredible way to celebrate the 50th anniversary of CES – with the largest show floor in our history showcasing the next generation of innovation that will revolutionize our world,” said Gary Shapiro, president and CEO, CTA. “The products and services unveiled at CES 2017 will touch nearly every single global industry. From the latest in virtual reality, smart home, self-driving vehicles, robotics, wearables, health and fitness tech and more, CES 2017 is unveiling the future of the connected experience and what it means for consumers around the world.”

CES welcomed NVIDIA founder & CEO Jen-Hsun Huang to the keynote stage Wednesday night, where he made multiple groundbreaking announcements based on the company’s leadership in developing advanced graphics processors and artificial intelligence. Mass Effect: Andromeda, a popular video game made by BioWare, was previewed by NVIDIA along withGeForce NOW™, a streaming service that turns any PC into a powerful gaming PC from the cloud. Huang also unveiled a new version of the Shield TV -- now just called Shield -- which will support 4K HDR for both games and movies making it the world’s first 4K HDR entertainment platform. To support Shield’s Artificial Intelligence (AI), Huang introduced NVIDIA SPOT, a plug-in device that understands natural language and complex patterns to help build a user’s AI experience. Huang also announced an AI car supercomputer called Xavier used in NVIDIA’s own self-driving car BB8 and a new capability on the NVIDIA AI car computer called AI Co-Pilot, which provides drivers with road alerts and recognizes facial expressions and voice recognition to improve drivers’ experience.

Huang further announced an expanded partnership with Audi to develop artificial intelligence for a new generation of self-driving cars, with plans to have vehicles on the road by 2020. He also provided details on partnerships with mapping companies HERE and ZENRIN; and two of the world’s largest automotive suppliers, ZF and Bosch.

Wednesday also kicked off the C Space Storytellers series, with key influencers and newsmakers sharing best practices surrounding the relationships among brands, entertainment and technology. In the series’ first session, Spotify’s Alex Underwood moderated a panel with executives from GroupM, Nestle S.A. and Wordsworth and Booth providing a 30,000 foot view of the advertising opportunities in audio.

During the Nielsen Storytellers session, Nielsen’s Executive Vice President & Global Retail Practice Leader Louise Keely discussed new technologies for advertising for consumer-facing companies. In this “period of great disruption” in the consumer path to purchase, companies must change measurement tools and methods.

Preshow media events kicked off on Tuesday which included the largest CES Unveiled in history. The official media event of CES 2017 featured a record 190 exhibiting companies, an 18 percent increase over 2016, including 60 startups from Eureka Park, the most startups ever showcased at CES Unveiled. Featuring the latest in virtual reality, companion sensing robots, wireless headphones, sleep trackers, smart lighting, wearables and more, CES Unveiled provided the more than 2,000 media attending with a sneak peak of the innovation launching this week at the show. The official CES Unveiled highlights reel can be viewed here.

New for 2017, CES included two full Media Days where companies large and small introduced products to the global market. Setting the stage for a week filled with innovation, 28 companies hosted preshow news conferences, with a wide array of major product announcements:

Wednesday afternoon also featured ShowStoppers LaunchIt, the Official Pitch Event at CES, built around the entrepreneurial companies that exhibit in Eureka Park, the home for startups at CES. Twelve startups pitched their products to a standing room-only crowd. First prize was awarded to Nonda, makers of a family of connected, app-enabled devices for the vehicle. Kino-mo, developer of high tech smart holographic displays, took second place. Third place was awarded to In&Motion, creator of a smart wearable that aims to reduce the risk of serious injury due to falls. Attendees can experience these and other innovative startups at the Eureka Park Marketplace, located in the Sands, Level 1, Hall G.

CES 2017 runs today through Sunday, January 8. For the latest breaking news and product announcements, visit CES.tech.

Note to Editors: The official name of the global technology event is “CES®.” Please do not use “Consumer Electronics Show” or “International CES” to refer to the event.

Please note updated CES security measures on CES.tech, including bag check points, bag restrictions and exceptions and badge pickup locations for CES 2017.

High-definition video b-roll from CES is available for easy download on CESbroll.com.

About CES:

CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and produced by the Consumer Technology Association (CTA)TM, it attracts the world’s business leaders and pioneering thinkers. Check out  CES video highlights. Follow CES online at CES.tech and on  social.

About Consumer Technology Association:

Consumer Technology Association (CTA)TM is the trade association representing the $292 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.

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