3-D models “map reality,” providing unique 3-D location content for immersive visualization, comprehensive planning and compelling communications

SOUTH JORDAN, Utah & SAN DIEGO — (BUSINESS WIRE) — July 10, 2017 — Nearmap today revolutionized the aerial imagery market by announcing a national survey program providing true, high-resolution oblique imagery and derivative 3-D products.

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Nearmap is already a global leader in providing cloud-based subscription access to up-to-date 2-D orthomosaic aerial imagery. Using its patented HyperCamera2 technology, Nearmap is revolutionizing the oblique aerial imagery market with the same access model.

Because this new camera system provides a high degree of overlap from different angles, Nearmap can reconstruct the real world in stunning detail, producing not only high-resolution orthomosaic and oblique imagery, but also surface and terrain models, natural color point clouds and textured 3-D meshes.

“This level of detail and scale of coverage of oblique imagery has never been available as a ready-to-use service for commercial and government needs until now,” said Patrick Quigley, senior vice president and general manager, U.S. of Nearmap. “The HyperCamera2 process maps reality, by capturing the tops, sides and view angles of locations, buildings and objects, providing specific details of what’s exactly on the ground.

Soon, users can immerse themselves in 3-D textured mesh models, improving analysis and design activities. They can see different elevations and line of sight using the 3-D information. These features become important in many use cases, including airport or utility planning, or to determine the best location for a crane before a construction project. Other applications include wireless telecommunications network modeling, solar panel design, tactical resource deployment, real estate development promotion, property valuation, insurance underwriting and smart cities.

“3-D brings a whole new aspect of mapping reality to both commercial and government organizations,” said Rob Newman, CEO and managing director of Nearmap. “This new service will help industries plan, design, estimate, communicate and execute their plans — everything from major construction projects to solar installations on homes and businesses.”

Commencing in April 2017, Nearmap has already surveyed oblique images in Las Vegas; Indianapolis; Austin, Texas; Omaha, Neb.; Phoenix; Seattle; Denver; Kansas City, Kan.; Chicago and New York, and continues to add new areas. By the end of 2017, Nearmap plans to complete surveying the largest urban areas covering more than half of the U.S. population—about 150 million people.

Nearmap imagery will be refreshed up to three times per year in these coverage areas — with three orthomosaic captures incorporating one oblique capture. Nearmap’s orthomosaic imagery already covers nearly 70 percent of the U.S. population dating back to 2014. “This gives our customers the aerial imagery services they need for their businesses and projects,” Quigley said.

Nearmap’s oblique imagery can be accessed in the MapBrowser interface or integrated into a customer’s own web application using Nearmap’s industry standard API. Digital surface modeling is also available for export into GIS / CAD tools, including Esri’s ArcGIS Pro. Nearmap will soon enable similar access to the 3-D products.

Nearmap will be showcasing its latest 3-D imagery at the Esri User Conference in San Diego, July 10-14. Stop by booth 2227 to see it in action, or contact Nearmap for a live demo at (844) 463-2762.

About Nearmap

Nearmap brings the real world to you.Wecapture, manage and deliver the most current location content in the world, allowing businesses and governments to explore their environmenteasily. With Nearmap, organizations unlock opportunitiesthat consistently inform decision-making and transform the way they work. Our high-resolution, frequently updated aerial imagery is 2.8-inch GSD, better than satellite imagery. Delivered within days of capture, Nearmap shows changes over time. Users save time and money, reduce site visits and efficiently plan with current, clear imagery.

Nearmap is delivered through a refreshingly easy-to-use interface called MapBrowser™ or accessed via Esri®, Autodesk, CAMA systems and other third party products.

Demos of Nearmap are available. For more information on Nearmap, visit https://go.nearmap.com.

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